SB55-SSA1-SA2, s. 2430kp 19Section 2430kp. 100.30 (2m) (c) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430ks 20Section 2430ks. 100.30 (3) of the statutes is amended to read:
SB55-SSA1-SA2,352,621 100.30 (3) Illegality of loss leaders. Any sale of any item of merchandise
22either, other than motor vehicle fuel, by a retailer, or wholesaler, wholesaler of motor
23vehicle fuel or refiner,
at less than cost as defined in this section with the intent or
24effect of inducing the purchase of other merchandise or of unfairly diverting trade
25from a competitor, impairs and prevents fair competition, injures public welfare and

1is unfair competition and contrary to public policy and the policy of this section. Such
2sales are prohibited. Evidence of any sale of any item of merchandise , other than
3motor vehicle fuel,
by any retailer, or wholesaler, wholesaler of motor vehicle fuel or
4refiner
at less than cost as defined in this section shall be prima facie evidence of
5intent or effect to induce the purchase of other merchandise, or to unfairly divert
6trade from a competitor, or to otherwise injure a competitor.
SB55-SSA1-SA2, s. 2430kt 7Section 2430kt. 100.30 (5) (a) of the statutes is amended to read:
SB55-SSA1-SA2,352,158 100.30 (5) (a) The department may issue a special order as provided in s. 93.18
9against a retailer, or wholesaler , wholesaler of motor vehicle fuel or refiner requiring
10the person to cease and desist from violating this section in the sale of cigarettes or
11other tobacco products, or fermented malt beverages, intoxicating liquor or wine or
12motor vehicle fuel
. The department or a district attorney may commence an action
13on behalf of the state against a retailer, or wholesaler, wholesaler of motor vehicle
14fuel or refiner
who violates a special order issued under this paragraph to recover a
15forfeiture of not less than $200 nor more than $5,000 for each violation.
SB55-SSA1-SA2, s. 2430kv 16Section 2430kv. 100.30 (5m) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kx 17Section 2430kx. 100.30 (6) (a) 7. of the statutes is amended to read:
SB55-SSA1-SA2,352,2318 100.30 (6) (a) 7. The price of merchandise is made in good faith to meet an
19existing price of a competitor and is based on evidence in the possession of the
20retailer, or wholesaler, wholesaler of motor vehicle fuel or refiner in the form of an
21advertisement, proof of sale or receipted purchase, price survey or other business
22record maintained by the retailer, or wholesaler, wholesaler of motor vehicle fuel or
23refiner
in the ordinary course of trade or the usual conduct of business.
SB55-SSA1-SA2, s. 2430m 24Section 2430m. 100.30 (6) (a) 9. of the statutes is repealed.
SB55-SSA1-SA2, s. 2430n 25Section 2430n. 100.30 (7) of the statutes is repealed.".
SB55-SSA1-SA2,353,1
11017. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,353,2 2" Section 2430L. 100.30 (5r) of the statutes is created to read:
SB55-SSA1-SA2,353,123 100.30 (5r) Private cause of action; sale of tobacco products. Any person
4who is injured or threatened with injury as a result of a sale or purchase of cigarettes
5or other tobacco products in violation of this section may bring an action against the
6person who violated this section for temporary or permanent injunctive relief or an
7action against the person for 3 times the amount of any monetary loss sustained or
8an amount equal to $2,000, whichever is greater, multiplied by each day of continued
9violation, together with costs, including accounting fees and reasonable attorney
10fees, notwithstanding s. 814.04 (1). An association of cigarette wholesalers may
11bring the action on behalf of the person injured or threatened with injury and be
12entitled to the same relief as the person injured or threatened with injury.".
SB55-SSA1-SA2,353,13 131018. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,353,14 14" Section 2427b. 100.261 (3) (d) of the statutes is created to read:
SB55-SSA1-SA2,353,1915 100.261 (3) (d) The state treasurer shall deposit the consumer protection
16assessment amounts imposed for a violation of this chapter, a rule promulgated
17under this chapter, or an ordinance enacted under this chapter in the general fund
18and shall credit them to the appropriation account under s. 20.455 (1) (g), subject to
19the limit under par. (e).
SB55-SSA1-SA2, s. 2427d 20Section 2427d. 100.261 (3) (e) of the statutes is created to read:
SB55-SSA1-SA2,353,2221 100.261 (3) (e) The amount credited to the appropriation account under s.
2220.455 (1) (g) may not exceed $185,000 in each fiscal year.".
SB55-SSA1-SA2,353,23 231019. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,353,24 24" Section 2428m. 100.263 of the statutes is amended to read:
SB55-SSA1-SA2,354,12
1100.263 Recovery. In addition to other remedies available under this chapter,
2the court may award the department the reasonable and necessary costs of
3investigation and an amount reasonably necessary to remedy the harmful effects of
4the violation and the court may award the department of justice the reasonable and
5necessary expenses of prosecution, including attorney fees, from any person who
6violates this chapter. The department and the department of justice amounts
7awarded under this subsection
shall deposit be deposited in the state treasury for
8deposit in the general fund all moneys that the court awards to the department, the
9department of justice or the state under this section
. Ten percent of the money
10deposited in the general fund that was awarded under this section for the costs of
11investigation and the expenses of prosecution, including attorney fees, shall be
12credited to the appropriation account under s. 20.455 (1) (gh).
SB55-SSA1-SA2, s. 2429g 13Section 2429g. 100.28 (4) (b) of the statutes is amended to read:
SB55-SSA1-SA2,354,1614 100.28 (4) (b) In lieu of or in addition to forfeitures under par. (a), the
15department of justice may seek an injunction restraining any person from violating
16this section.
SB55-SSA1-SA2, s. 2429m 17Section 2429m. 100.28 (4) (c) of the statutes is amended to read:
SB55-SSA1-SA2,354,2018 100.28 (4) (c) The department of justice, or any district attorney upon the
19request of the department of justice, may commence an action in the name of the
20state under par. (a) or (b).
SB55-SSA1-SA2, s. 2430c 21Section 2430c. 100.31 (4) of the statutes is amended to read:
SB55-SSA1-SA2,355,222 100.31 (4) Penalties. For any violation of this section, the department of
23justice
or a district attorney may commence an action on behalf of the state to recover
24a forfeiture of not less than $100 nor more than $10,000 for each offense. Each
25delivery of a drug sold to a purchaser at a price in violation of this section and each

1separate day in violation of an injunction issued under this section is a separate
2offense.
SB55-SSA1-SA2, s. 2430f 3Section 2430f. 100.31 (5) of the statutes is amended to read:
SB55-SSA1-SA2,355,94 100.31 (5) Special remedies. The department of justice or a district attorney
5may bring an action to enjoin a violation of this section without being compelled to
6allege or prove that an adequate remedy at law does not exist. An action under this
7subsection may be commenced and prosecuted by the department of justice or a
8district attorney, in the name of the state, in a circuit court in the county where the
9offense occurred or in Dane County, notwithstanding s. 801.50.
SB55-SSA1-SA2, s. 2430h 10Section 2430h. 100.37 (1) (am) of the statutes is created to read:
SB55-SSA1-SA2,355,1211 100.37 (1) (am) Notwithstanding s. 93.01 (3), "department" means the
12department of justice.
SB55-SSA1-SA2, s. 2432g 13Section 2432g. 100.38 (5) of the statutes is amended to read:
SB55-SSA1-SA2,355,1714 100.38 (5) Inspection. The department of justice shall enforce this section by
15inspection, chemical analyses or any other appropriate method and the department
16of justice may promulgate such rules as are necessary to effectively enforce this
17section.
SB55-SSA1-SA2, s. 2432j 18Section 2432j. 100.38 (6) of the statutes is amended to read:
SB55-SSA1-SA2,355,2119 100.38 (6) Enforcement. It is unlawful to sell any antifreeze which is
20adulterated or misbranded. In addition to the penalties provided under sub. (7), the
21department of justice may bring an action to enjoin violations of this section.
SB55-SSA1-SA2, s. 2432m 22Section 2432m. 100.41 (1) (bn) of the statutes is created to read:
SB55-SSA1-SA2,355,2423 100.41 (1) (bn) Notwithstanding s. 93.01 (3), "department" means the
24department of justice.
SB55-SSA1-SA2, s. 2432p 25Section 2432p. 100.42 (1) (cm) of the statutes is created to read:
SB55-SSA1-SA2,356,2
1100.42 (1) (cm) Notwithstanding s. 93.01 (3), "department" means the
2department of justice.
SB55-SSA1-SA2, s. 2433g 3Section 2433g. 100.43 (1) (am) of the statutes is created to read:
SB55-SSA1-SA2,356,54 100.43 (1) (am) Notwithstanding s. 93.01 (3), "department" means the
5department of justice.
SB55-SSA1-SA2, s. 2433m 6Section 2433m. 100.44 (5) of the statutes is amended to read:
SB55-SSA1-SA2,356,137 100.44 (5) Enforcement. For any violation of sub. (3), the department of justice
8may, on behalf of the state, bring an action in any court of competent jurisdiction for
9the recovery of forfeitures authorized under sub. (4), for temporary or permanent
10injunctive relief and for any other appropriate relief. The court may make any order
11or judgment that is necessary to restore to any person any pecuniary loss suffered
12because of a violation of sub. (3) if proof of the loss is shown to the satisfaction of the
13court.".
SB55-SSA1-SA2,356,14 141020. Page 890, line 17: delete lines 17 to 25.
SB55-SSA1-SA2,356,15 151021. Page 890, line 25: after that line insert:
SB55-SSA1-SA2,356,16 16" Section 2435. 100.52 (title) of the statutes is created to read:
SB55-SSA1-SA2,356,17 17100.52 (title) Telephone solicitations.
SB55-SSA1-SA2, s. 2436 18Section 2436. 100.52 (1) (title) of the statutes is created to read:
SB55-SSA1-SA2,356,1919 100.52 (1) (title) Definitions.
SB55-SSA1-SA2, s. 2437b 20Section 2437b. 100.52 (1) (a) of the statutes is created to read:
SB55-SSA1-SA2,356,2321 100.52 (1) (a) "Affiliate," when used in relation to any person, means another
22person who owns or controls, is owned or controlled by, or is under common
23ownership or control with such person.
SB55-SSA1-SA2, s. 2438b 24Section 2438b. 100.52 (1) (b) of the statutes is created to read:
SB55-SSA1-SA2,357,1
1100.52 (1) (b) "Basic local exchange service" has the meaning in s. 196.01 (1g).
SB55-SSA1-SA2, s. 2439b 2Section 2439b. 100.52 (1) (c) of the statutes is created to read:
SB55-SSA1-SA2,357,63 100.52 (1) (c) "Nonprofit organization" means a corporation, association, or
4organization described in section 501 (c) (3), (4), (5), or (19) of the Internal Revenue
5Code that is exempt from taxation under section 501 (a) of the Internal Revenue
6Code.
SB55-SSA1-SA2, s. 2440b 7Section 2440b. 100.52 (1) (d) of the statutes is created to read:
SB55-SSA1-SA2,357,108 100.52 (1) (d) "Nonresidential customer" means a person, other than a
9residential customer, who is furnished with telecommunications service by a
10telecommunications utility.
SB55-SSA1-SA2, s. 2440d 11Section 2440d. 100.52 (1) (e) of the statutes is created to read:
SB55-SSA1-SA2,357,1312 100.52 (1) (e) "Nonsolicitation directory" means the directory established in
13rules promulgated by the department under sub. (2) (b).
SB55-SSA1-SA2, s. 2440f 14Section 2440f. 100.52 (1) (f) of the statutes is created to read:
SB55-SSA1-SA2,357,1715 100.52 (1) (f) "Residential customer" means an individual who is furnished
16with basic local exchange service by a telecommunications utility, but does not
17include an individual who operates a business at his or her residence.
SB55-SSA1-SA2, s. 2440h 18Section 2440h. 100.52 (1) (g) of the statutes is created to read:
SB55-SSA1-SA2,357,2019 100.52 (1) (g) "Telecommunications service" has the meaning given in s. 196.01
20(9m).
SB55-SSA1-SA2, s. 2440j 21Section 2440j. 100.52 (1) (h) of the statutes is created to read:
SB55-SSA1-SA2,357,2322 100.52 (1) (h) "Telecommunications utility" has the meaning given in s. 196.01
23(10).
SB55-SSA1-SA2, s. 2440L 24Section 2440L. 100.52 (1) (j) of the statutes is created to read:
SB55-SSA1-SA2,358,3
1100.52 (1) (j) "Telephone solicitor" means a person, other than a nonprofit
2organization or an employee or contractor of a nonprofit organization, that employs
3or contracts with an individual to make a telephone solicitation.
SB55-SSA1-SA2, s. 2440n 4Section 2440n. 100.52 (2) of the statutes is created to read:
SB55-SSA1-SA2,358,85 100.52 (2) Nonsolicitation directory listing. (a) Upon a request by a
6residential customer, the department shall include in the nonsolicitation directory
7a listing indicating that the residential customer does not want to receive any
8telephone solicitation made on behalf of a telephone solicitor.
SB55-SSA1-SA2,358,189 (b) The department shall promulgate rules for establishing, maintaining, and
10semiannually updating a directory that includes listings of residential customers
11who do not wish to receive telephone solicitations made on behalf of telephone
12solicitors. The rules promulgated under this paragraph shall establish requirements
13and procedures for a residential customer to request a listing in the directory. The
14rules shall also require a residential customer who requests a listing in the directory
15to notify the department on a biennial basis if the residential customer wishes to
16continue to be included in the directory. The department shall eliminate a
17residential customer from the directory if the customer does not make the biennial
18notification.
SB55-SSA1-SA2,358,2219 (c) Except for copies of the nonsolicitation directory that are provided to
20registered telephone solicitors under par. (d), the nonsolicitation directory is not
21subject to inspection, copying, or receipt under s. 19.35 (1) and may not be released
22by the department.
SB55-SSA1-SA2,359,623 (d) The department shall, on a semiannual basis, make the nonsolicitation
24directory available by electronic transmission only to telephone solicitors who are
25registered under sub. (3). Upon the request of a telephone solicitor registered under

1sub. (3), the department shall also provide a printed copy of the nonsolicitation
2directory to the telephone solicitor. A telephone solicitor who receives a copy of the
3directory, or to whom the directory is made available by electronic transmission,
4under this paragraph may not solicit or accept from any person, directly or indirectly,
5anything of value in exchange for providing the person with any information
6included in the copy.
SB55-SSA1-SA2, s. 2441b 7Section 2441b. 100.52 (3) of the statutes is created to read:
SB55-SSA1-SA2,359,198 100.52 (3) Registration of telephone solicitors. (a) The department shall
9promulgate rules that require any telephone solicitor who requires an employee or
10contractor to make a telephone solicitation to a residential customer in this state to
11register with the department, obtain a registration number from the department,
12and pay a registration fee to the department. The amount of the registration fee shall
13be based on the cost of establishing the nonsolicitation directory, and the amount that
14an individual telephone solicitor is required to pay shall be based on the number of
15telephone lines used by the telephone solicitor to make telephone solicitations. The
16rules shall also require a telephone solicitor that registers with the department to
17pay an annual registration renewal fee to the department. The amount of the
18registration renewal fee shall be based on the cost of maintaining the nonsolicitation
19directory.
SB55-SSA1-SA2,359,2220 (b) The department shall promulgate rules that require an individual who
21makes a telephone solicitation on behalf of a telephone solicitor to identify at the
22beginning of the telephone conversation each of the following:
SB55-SSA1-SA2,359,2323 1. The telephone solicitor.
SB55-SSA1-SA2,360,224 2. If different than the telephone solicitor, the person selling the property,
25goods, or services, or receiving the contribution, donation, grant, or pledge of money,

1credit, property, or other thing of any kind, that is the reason for the telephone
2solicitation.
SB55-SSA1-SA2, s. 2442b 3Section 2442b. 100.52 (4) (title) of the statutes is created to read:
SB55-SSA1-SA2,360,44 100.52 (4) (title) Telephone solicitor requirements.
SB55-SSA1-SA2, s. 2442d 5Section 2442d. 100.52 (4) (a) 2. and 3. of the statutes are created to read:
SB55-SSA1-SA2,360,86 100.52 (4) (a) 2. Make a telephone solicitation to a residential customer if the
7nonsolicitation directory that is provided or made available to the telephone solicitor
8under sub. (2) (d) includes a listing for the residential customer.
SB55-SSA1-SA2,360,119 3. Make a telephone solicitation to a nonresidential customer if the
10nonresidential customer has provided notice by mail to the telephone solicitor that
11the nonresidential customer does not wish to receive telephone solicitations.
SB55-SSA1-SA2, s. 2442f 12Section 2442f. 100.52 (4) (b) of the statutes is created to read:
SB55-SSA1-SA2,360,1313 100.52 (4) (b) A telephone solicitor may not do any of the following:
SB55-SSA1-SA2,360,1614 1. Require an employee or contractor to make a telephone solicitation to a
15person in this state unless the telephone solicitor is registered with the department
16under the rules promulgated under sub. (3) (a).
SB55-SSA1-SA2,360,1817 2. Require an employee or contractor to make a telephone solicitation that
18violates par. (a).
SB55-SSA1-SA2, s. 2442h 19Section 2442h. 100.52 (4) (c) of the statutes is created to read:
SB55-SSA1-SA2,360,2420 100.52 (4) (c) A telephone solicitor or employee or contractor of a telephone
21solicitor that makes a telephone solicitation to a nonresidential customer shall, upon
22the request of the nonresidential customer, provide the mailing address for notifying
23the telephone solicitor that the nonresidential customer does not wish to receive
24telephone solicitations.
SB55-SSA1-SA2, s. 2443b 25Section 2443b. 100.52 (5) of the statutes is created to read:
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