SB55-SSA1-SA2,347,2
1100.209 (4) (b) The department of justice and the district attorneys of this state
2have concurrent authority to institute civil proceedings under this section.
SB55-SSA1-SA2, s. 2413m 3Section 2413m. 100.2095 (6) (b) of the statutes is amended to read:
SB55-SSA1-SA2,347,84 100.2095 (6) (b) The department of justice may commence an action in the
5name of the state to restrain by temporary or permanent injunction a violation of sub.
6(3), (4) or (5). Before entry of final judgment, the court may make any necessary
7orders to restore to any person any pecuniary loss suffered by the person because of
8the violation.
SB55-SSA1-SA2, s. 2413n 9Section 2413n. 100.2095 (6) (c) of the statutes is amended to read:
SB55-SSA1-SA2,347,1210 100.2095 (6) (c) The department of justice or any district attorney may
11commence an action in the name of the state to recover a forfeiture to the state of not
12less than $100 nor more than $10,000 for each violation of sub. (3), (4) or (5).
SB55-SSA1-SA2, s. 2413p 13Section 2413p. 100.21 (2) (a) of the statutes is amended to read:
SB55-SSA1-SA2,347,1814 100.21 (2) (a) No person may make an energy savings or safety claim without
15a reasonable and currently accepted scientific basis for the claim when the claim is
16made. Making an energy savings or safety claim without a reasonable and currently
17accepted scientific basis is also an unfair method of competition and trade practice
18prohibited under s. 100.20.
SB55-SSA1-SA2, s. 2413r 19Section 2413r. 100.21 (4) (a) (intro.) of the statutes is amended to read:
SB55-SSA1-SA2,347,2120 100.21 (4) (a) (intro.) The department may, after public hearing, issue general
21or special orders under s. 100.20:
SB55-SSA1-SA2, s. 2413t 22Section 2413t. 100.22 (4) (b) of the statutes is amended to read:
SB55-SSA1-SA2,348,223 100.22 (4) (b) The department of justice may, without alleging or proving that
24no other adequate remedy at law exists, bring an action to enjoin violations of this

1section or a special order issued under this section in the circuit court for the county
2where the alleged violation occurred.
SB55-SSA1-SA2, s. 2418m 3Section 2418m. 100.235 (11) (a) of the statutes is amended to read:
SB55-SSA1-SA2,348,74 100.235 (11) (a) Forfeiture. Any person who violates this section or any rule
5promulgated or order issued under this section may be required to forfeit not less
6than $100 nor more than $10,000. Notwithstanding s. 165.25 (1), the department
7may commence an action to recover a forfeiture under this paragraph.
SB55-SSA1-SA2, s. 2421m 8Section 2421m. 100.26 (6) of the statutes is amended to read:
SB55-SSA1-SA2,348,189 100.26 (6) The department, the department of justice, after consulting with the
10department, or any district attorney may commence an action in the name of the
11state to recover a civil forfeiture to the state of not less than $100 nor more than
12$10,000 for each violation of
Any person violating an injunction issued under s.
13100.18, 100.182 or 100.20 (6). The department of agriculture, trade and consumer
14protection or any district attorney may commence an action in the name of the state
15to recover a civil
is subject to a forfeiture of not less than $100 nor more than $10,000
16for each violation. Any person violating an order issued under s. 100.20 is subject
17to a
forfeiture to the state of not less than $100 nor more than $10,000 for each
18violation of an order issued under s. 100.20.".
SB55-SSA1-SA2,348,19 191014. Page 890, line 8: delete lines 8 to 12 and substitute:
SB55-SSA1-SA2,348,21 20" Section 2426b. 100.261 (3) (b) 1. of the statutes is renumbered 100.261 (3)
21(b) and amended to read:
SB55-SSA1-SA2,349,222 100.261 (3) (b) The state treasurer shall deposit the consumer protection
23assessment amounts imposed for a violation of ch. 98, a rule promulgated under ch.
2498, or an ordinance enacted under ch. 98
in the general fund and shall credit them

1to the appropriation account under s. 20.115 (1) (jb), subject to the limit under subd.
22.
par. (c).".
SB55-SSA1-SA2,349,3 31015. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,349,4 4" Section 2429d. 100.264 (2) (intro.) of the statutes is amended to read:
SB55-SSA1-SA2,349,125 100.264 (2) Supplemental forfeiture. (intro.) If a fine or a forfeiture is
6imposed on a person for a violation under s. 100.16, 100.17, 100.18, 100.182, 100.183,
7100.20, 100.205, 100.207, 100.21, 100.30 (3), 100.35, 100.44 or, 100.46, or 100.52 (10)
8(b)
or a rule promulgated under one of those sections, the person shall be subject to
9a supplemental forfeiture not to exceed $10,000 for that violation if the conduct by
10the defendant, for which the violation was imposed, was perpetrated against an
11elderly person or disabled person and if the court finds that any of the following
12factors is present:".
SB55-SSA1-SA2,349,13 131016. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,349,14 14" Section 2430b. 100.30 (2) (a) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430d 15Section 2430d. 100.30 (2) (am) 1m. of the statutes is repealed.
SB55-SSA1-SA2, s. 2430f 16Section 2430f. 100.30 (2) (b) of the statutes is amended to read:
SB55-SSA1-SA2,350,517 100.30 (2) (b) "Cost to retailer" and "cost to wholesaler" as defined in pars. (am)
18and (c) mean bona fide costs; and purchases made by retailers, or wholesalers,
19wholesalers of motor vehicle fuel and refiners at prices which that cannot be justified
20by prevailing market conditions within this state shall not be used in determining
21cost to the retailer and cost to the wholesaler. Prices at which purchases of
22merchandise other than motor vehicle fuel are made by retailers or wholesalers
23cannot be justified by prevailing market conditions in this state when they are below
24the lowest prices at which the manufacturer or producer of such merchandise sells

1to other retailers or wholesalers in this state. Prices at which sales of motor vehicle
2fuel are made by retailers, wholesalers, wholesalers of motor vehicle fuel and refiners
3cannot be justified by prevailing market conditions in this state when they are below
4the applicable cost to retailers and cost to wholesalers specified under pars. (am) and
5(c).
SB55-SSA1-SA2, s. 2430g 6Section 2430g. 100.30 (2) (c) 1g. of the statutes is repealed.
SB55-SSA1-SA2, s. 2430j 7Section 2430j. 100.30 (2) (c) 1r. of the statutes is repealed.
SB55-SSA1-SA2, s. 2430k 8Section 2430k. 100.30 (2) (cg) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kb 9Section 2430kb. 100.30 (2) (cj) of the statutes is amended to read:
SB55-SSA1-SA2,350,1410 100.30 (2) (cj) "Existing price of a competitor" means a price being
11simultaneously offered to a buyer for merchandise of like quality and quantity by a
12person who is a direct competitor of the retailer, or wholesaler, wholesaler of motor
13vehicle fuel or refiner
and from whom the buyer can practicably purchase the
14merchandise.
SB55-SSA1-SA2, s. 2430kd 15Section 2430kd. 100.30 (2) (cL) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kf 16Section 2430kf. 100.30 (2) (cm) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kh 17Section 2430kh. 100.30 (2) (d) of the statutes is amended to read:
SB55-SSA1-SA2,350,2218 100.30 (2) (d) "Replacement cost" means the cost computed as specified in par.
19(am) or (c) at which the merchandise sold could have been bought by the retailer, or
20wholesaler or wholesaler of motor vehicle fuel at any time if bought in the same
21quantity as the retailer's, or wholesaler's or wholesaler of motor vehicle fuel's last
22purchase of the said merchandise.
SB55-SSA1-SA2, s. 2430kj 23Section 2430kj. 100.30 (2) (e) of the statutes is amended to read:
SB55-SSA1-SA2,351,224 100.30 (2) (e) "Retailer" includes every person engaged in the business of
25making sales at retail within this state, other than sales of motor vehicle fuel, but,

1in the case of a person engaged in the business of selling both at retail and at
2wholesale, such term shall be applied only to the retail portion of such business.
SB55-SSA1-SA2, s. 2430kL 3Section 2430kL. 100.30 (2) (g) of the statutes is amended to read:
SB55-SSA1-SA2,351,94 100.30 (2) (g) "Sell",," "sale" or "sold" includes any advertising or offer to sell
5or any transfer of merchandise where title is retained by the retailer , or wholesaler,
6wholesaler of motor vehicle fuel or refiner
as security for the payment of the purchase
7price. In determining the selling price of merchandise by wholesalers , wholesalers
8of motor vehicle fuel,
and retailers and refiners under this section, all fractions of a
9cent shall be carried to the next full cent.
SB55-SSA1-SA2, s. 2430km 10Section 2430km. 100.30 (2) (j) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kn 11Section 2430kn. 100.30 (2) (m) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430ko 12Section 2430ko. 100.30 (2m) (a) of the statutes is amended to read:
SB55-SSA1-SA2,351,1813 100.30 (2m) (a) When one or more items of merchandise , other than motor
14vehicle fuel,
are furnished or sold in combination with or on condition of the purchase
15of one or more other items, or are so advertised, all items shall be included in
16determining cost under sub. (2) (am) or (c); and if any of the items included therein
17are separately priced, such separate price shall be subject to the requirements of this
18section.
SB55-SSA1-SA2, s. 2430kp 19Section 2430kp. 100.30 (2m) (c) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430ks 20Section 2430ks. 100.30 (3) of the statutes is amended to read:
SB55-SSA1-SA2,352,621 100.30 (3) Illegality of loss leaders. Any sale of any item of merchandise
22either, other than motor vehicle fuel, by a retailer, or wholesaler, wholesaler of motor
23vehicle fuel or refiner,
at less than cost as defined in this section with the intent or
24effect of inducing the purchase of other merchandise or of unfairly diverting trade
25from a competitor, impairs and prevents fair competition, injures public welfare and

1is unfair competition and contrary to public policy and the policy of this section. Such
2sales are prohibited. Evidence of any sale of any item of merchandise , other than
3motor vehicle fuel,
by any retailer, or wholesaler, wholesaler of motor vehicle fuel or
4refiner
at less than cost as defined in this section shall be prima facie evidence of
5intent or effect to induce the purchase of other merchandise, or to unfairly divert
6trade from a competitor, or to otherwise injure a competitor.
SB55-SSA1-SA2, s. 2430kt 7Section 2430kt. 100.30 (5) (a) of the statutes is amended to read:
SB55-SSA1-SA2,352,158 100.30 (5) (a) The department may issue a special order as provided in s. 93.18
9against a retailer, or wholesaler , wholesaler of motor vehicle fuel or refiner requiring
10the person to cease and desist from violating this section in the sale of cigarettes or
11other tobacco products, or fermented malt beverages, intoxicating liquor or wine or
12motor vehicle fuel
. The department or a district attorney may commence an action
13on behalf of the state against a retailer, or wholesaler, wholesaler of motor vehicle
14fuel or refiner
who violates a special order issued under this paragraph to recover a
15forfeiture of not less than $200 nor more than $5,000 for each violation.
SB55-SSA1-SA2, s. 2430kv 16Section 2430kv. 100.30 (5m) of the statutes is repealed.
SB55-SSA1-SA2, s. 2430kx 17Section 2430kx. 100.30 (6) (a) 7. of the statutes is amended to read:
SB55-SSA1-SA2,352,2318 100.30 (6) (a) 7. The price of merchandise is made in good faith to meet an
19existing price of a competitor and is based on evidence in the possession of the
20retailer, or wholesaler, wholesaler of motor vehicle fuel or refiner in the form of an
21advertisement, proof of sale or receipted purchase, price survey or other business
22record maintained by the retailer, or wholesaler, wholesaler of motor vehicle fuel or
23refiner
in the ordinary course of trade or the usual conduct of business.
SB55-SSA1-SA2, s. 2430m 24Section 2430m. 100.30 (6) (a) 9. of the statutes is repealed.
SB55-SSA1-SA2, s. 2430n 25Section 2430n. 100.30 (7) of the statutes is repealed.".
SB55-SSA1-SA2,353,1
11017. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,353,2 2" Section 2430L. 100.30 (5r) of the statutes is created to read:
SB55-SSA1-SA2,353,123 100.30 (5r) Private cause of action; sale of tobacco products. Any person
4who is injured or threatened with injury as a result of a sale or purchase of cigarettes
5or other tobacco products in violation of this section may bring an action against the
6person who violated this section for temporary or permanent injunctive relief or an
7action against the person for 3 times the amount of any monetary loss sustained or
8an amount equal to $2,000, whichever is greater, multiplied by each day of continued
9violation, together with costs, including accounting fees and reasonable attorney
10fees, notwithstanding s. 814.04 (1). An association of cigarette wholesalers may
11bring the action on behalf of the person injured or threatened with injury and be
12entitled to the same relief as the person injured or threatened with injury.".
SB55-SSA1-SA2,353,13 131018. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,353,14 14" Section 2427b. 100.261 (3) (d) of the statutes is created to read:
SB55-SSA1-SA2,353,1915 100.261 (3) (d) The state treasurer shall deposit the consumer protection
16assessment amounts imposed for a violation of this chapter, a rule promulgated
17under this chapter, or an ordinance enacted under this chapter in the general fund
18and shall credit them to the appropriation account under s. 20.455 (1) (g), subject to
19the limit under par. (e).
SB55-SSA1-SA2, s. 2427d 20Section 2427d. 100.261 (3) (e) of the statutes is created to read:
SB55-SSA1-SA2,353,2221 100.261 (3) (e) The amount credited to the appropriation account under s.
2220.455 (1) (g) may not exceed $185,000 in each fiscal year.".
SB55-SSA1-SA2,353,23 231019. Page 890, line 16: after that line insert:
SB55-SSA1-SA2,353,24 24" Section 2428m. 100.263 of the statutes is amended to read:
SB55-SSA1-SA2,354,12
1100.263 Recovery. In addition to other remedies available under this chapter,
2the court may award the department the reasonable and necessary costs of
3investigation and an amount reasonably necessary to remedy the harmful effects of
4the violation and the court may award the department of justice the reasonable and
5necessary expenses of prosecution, including attorney fees, from any person who
6violates this chapter. The department and the department of justice amounts
7awarded under this subsection
shall deposit be deposited in the state treasury for
8deposit in the general fund all moneys that the court awards to the department, the
9department of justice or the state under this section
. Ten percent of the money
10deposited in the general fund that was awarded under this section for the costs of
11investigation and the expenses of prosecution, including attorney fees, shall be
12credited to the appropriation account under s. 20.455 (1) (gh).
SB55-SSA1-SA2, s. 2429g 13Section 2429g. 100.28 (4) (b) of the statutes is amended to read:
SB55-SSA1-SA2,354,1614 100.28 (4) (b) In lieu of or in addition to forfeitures under par. (a), the
15department of justice may seek an injunction restraining any person from violating
16this section.
SB55-SSA1-SA2, s. 2429m 17Section 2429m. 100.28 (4) (c) of the statutes is amended to read:
SB55-SSA1-SA2,354,2018 100.28 (4) (c) The department of justice, or any district attorney upon the
19request of the department of justice, may commence an action in the name of the
20state under par. (a) or (b).
SB55-SSA1-SA2, s. 2430c 21Section 2430c. 100.31 (4) of the statutes is amended to read:
SB55-SSA1-SA2,355,222 100.31 (4) Penalties. For any violation of this section, the department of
23justice
or a district attorney may commence an action on behalf of the state to recover
24a forfeiture of not less than $100 nor more than $10,000 for each offense. Each
25delivery of a drug sold to a purchaser at a price in violation of this section and each

1separate day in violation of an injunction issued under this section is a separate
2offense.
SB55-SSA1-SA2, s. 2430f 3Section 2430f. 100.31 (5) of the statutes is amended to read:
SB55-SSA1-SA2,355,94 100.31 (5) Special remedies. The department of justice or a district attorney
5may bring an action to enjoin a violation of this section without being compelled to
6allege or prove that an adequate remedy at law does not exist. An action under this
7subsection may be commenced and prosecuted by the department of justice or a
8district attorney, in the name of the state, in a circuit court in the county where the
9offense occurred or in Dane County, notwithstanding s. 801.50.
SB55-SSA1-SA2, s. 2430h 10Section 2430h. 100.37 (1) (am) of the statutes is created to read:
SB55-SSA1-SA2,355,1211 100.37 (1) (am) Notwithstanding s. 93.01 (3), "department" means the
12department of justice.
SB55-SSA1-SA2, s. 2432g 13Section 2432g. 100.38 (5) of the statutes is amended to read:
SB55-SSA1-SA2,355,1714 100.38 (5) Inspection. The department of justice shall enforce this section by
15inspection, chemical analyses or any other appropriate method and the department
16of justice may promulgate such rules as are necessary to effectively enforce this
17section.
SB55-SSA1-SA2, s. 2432j 18Section 2432j. 100.38 (6) of the statutes is amended to read:
SB55-SSA1-SA2,355,2119 100.38 (6) Enforcement. It is unlawful to sell any antifreeze which is
20adulterated or misbranded. In addition to the penalties provided under sub. (7), the
21department of justice may bring an action to enjoin violations of this section.
SB55-SSA1-SA2, s. 2432m 22Section 2432m. 100.41 (1) (bn) of the statutes is created to read:
SB55-SSA1-SA2,355,2423 100.41 (1) (bn) Notwithstanding s. 93.01 (3), "department" means the
24department of justice.
SB55-SSA1-SA2, s. 2432p 25Section 2432p. 100.42 (1) (cm) of the statutes is created to read:
SB55-SSA1-SA2,356,2
1100.42 (1) (cm) Notwithstanding s. 93.01 (3), "department" means the
2department of justice.
SB55-SSA1-SA2, s. 2433g 3Section 2433g. 100.43 (1) (am) of the statutes is created to read:
SB55-SSA1-SA2,356,54 100.43 (1) (am) Notwithstanding s. 93.01 (3), "department" means the
5department of justice.
SB55-SSA1-SA2, s. 2433m 6Section 2433m. 100.44 (5) of the statutes is amended to read:
SB55-SSA1-SA2,356,137 100.44 (5) Enforcement. For any violation of sub. (3), the department of justice
8may, on behalf of the state, bring an action in any court of competent jurisdiction for
9the recovery of forfeitures authorized under sub. (4), for temporary or permanent
10injunctive relief and for any other appropriate relief. The court may make any order
11or judgment that is necessary to restore to any person any pecuniary loss suffered
12because of a violation of sub. (3) if proof of the loss is shown to the satisfaction of the
13court.".
SB55-SSA1-SA2,356,14 141020. Page 890, line 17: delete lines 17 to 25.
SB55-SSA1-SA2,356,15 151021. Page 890, line 25: after that line insert:
SB55-SSA1-SA2,356,16 16" Section 2435. 100.52 (title) of the statutes is created to read:
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