AB811, s. 1
1Section
1. 7.40 of the statutes is amended to read:
AB811,5,5
27.40 Sample ballots. Any individual, committee or candidate, at their own
3expense, subject to limitations upon contributions and disbursements under ch. 11,
4may print a supply of sample ballots, provided
they bear on their face the information
5required by s. 11.30 (2) and they contain all
of the names shown on the official ballot.
AB811, s. 2
6Section
2. 8.30 (2) of the statutes is amended to read:
AB811,5,147
8.30
(2) If no registration statement has been filed by or on behalf of a candidate
8for state or local office in accordance with s. 11.05 (2g) or (2r) by the applicable
9deadline for filing nomination papers by such candidate, or the deadline for filing a
10declaration of candidacy for an office for which nomination papers are not filed, the
11name of the candidate may not appear on the ballot. This subsection may not be
12construed to exempt a candidate from applicable penalties if he or she files a
13registration statement later than the time prescribed in ss. 11.01
(1) (1r) and 11.05
14(2g).
AB811, s. 3
15Section
3. 11.01 (1) of the statutes is renumbered 11.01 (1r).
AB811, s. 4
16Section
4. 11.01 (1g) of the statutes is created to read:
AB811,5,1817
11.01
(1g) "Advertisement" means a communication in the print media or on
18television or radio that constitutes a contribution or disbursement.
AB811, s. 5
19Section
5. 11.01 (17) of the statutes is created to read:
AB811,6,3
111.01
(17) "Print media" means billboards, cards, newspapers, newspaper
2inserts, magazines, mailings with more than 500 pieces, pamphlets, fliers, or
3periodicals.
AB811, s. 6
4Section
6. 11.05 (2g) of the statutes is amended to read:
AB811,6,135
11.05
(2g) Candidates and personal campaign committees. Every candidate
, 6as defined in s. 11.01
(1) (1r), shall file a registration statement with the appropriate
7filing officer giving the information required by sub. (3). If a candidate appoints
8another person as campaign treasurer the candidate's registration statement shall
9be cosigned by the candidate and the candidate's appointed treasurer. A candidate
10who receives no contributions and makes no disbursements shall file such statement
11as provided in s. 11.10 (1) but need not appoint a campaign treasurer or designate
12a campaign depository account until the first contribution is received or
13disbursement made.
AB811, s. 7
14Section
7. 11.30 (2) of the statutes is repealed.
AB811, s. 8
15Section
8. 11.30 (2m) of the statutes is created to read:
AB811,6,1716
11.30
(2m) (a) Except as provided in par. (f), no person may purchase or incur
17an obligation for an advertisement unless all of the following conditions are satisfied:
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1. The advertisement includes the statement "Paid for by .... [name of each
19purchaser, as indicated on the purchaser's registration statement under s. 11.05]."
AB811,6,2220
2. If the advertisement supports or opposes the nomination or election of one
21or more clearly identified candidates, the person states in the advertisement its
22position for or against the candidate or candidates.
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3. If the advertisement supports or opposes a question proposed at a
24referendum, the person states in the advertisement its position for or against the
25question.
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14. If the advertisement is in the print media and supports or opposes the
2nomination or election of one or more clearly identified candidates, the person states
3whether or not the advertisement is authorized by a candidate. The statement in the
4advertisement shall indicate as follows: "Authorized by .... [name of candidate],
5candidate for .... [name or office]" or "Not authorized by a candidate," as applicable.
6This subdivision does not apply if the person purchasing the advertisement is the
7candidate whom the advertisement supports or that candidate's personal campaign
8committee.
AB811,7,149
5. If the advertisement is in the print media and identifies a candidate whom
10the person is opposing, the person discloses in the advertisement the name of any
11candidate whom the advertisement is intended to benefit. This subdivision applies
12only if the person coordinates or consults with regard to the advertisement, or with
13regard to the disbursement for the advertisement, with the candidate who is
14intended to benefit.
AB811,7,2015
(b) 1. In a print media advertisement, the height of all disclosure statements
16required under par. (a) shall constitute at least 5% of the height of the printed space
17of the advertisement, except that the type may not be less than 12 points in size. If
18a single advertisement consists of multiple pages, folds, or faces, the disclosure
19statements required under par. (a) apply only to one page, fold, or face of the
20advertisement.
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2. In a television advertisement, a written disclosure statement used to comply
22with par. (a) shall be made with letters equal to or greater than 4% of the vertical
23picture height.
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3. In a radio advertisement, all disclosure statements, combined, that are
25required under par. (a) shall last at least 3 seconds.
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1(c) No person may misrepresent in an advertisement the sponsorship or
2authorization of the advertisement.
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(d) In addition to the disclosure statements required under par. (a) and except
4as provided in par. (f), a person purchasing or incurring an obligation for an
5advertisement on television or radio that supports or opposes the nomination or
6election of one or more clearly identified candidates shall satisfy all of the following:
AB811,8,147
1. If the advertisement is purchased by a candidate or a candidate's personal
8campaign committee, the advertisement shall include a statement spoken by the
9candidate containing at least the following: "I am (or "This is") .... [name of
10candidate], candidate for .... [name of office], and I (or "my campaign committee")
11sponsored this advertisement." This subdivision applies only to an advertisement
12that mentions the name of, shows the picture of, transmits the voice of, or otherwise
13refers to a candidate for the same office as that sought by the purchasing candidate
14or by the candidate supported by the purchasing personal campaign committee.
AB811,8,2115
2. If the advertisement is purchased by a political party, the advertisement
16shall include a statement spoken by the chairperson, executive director, or treasurer
17of the political party containing at least the following: "The .... [name of political
18party] sponsored this advertisement [opposing or supporting] .... [name of candidate]
19for .... [name of office]." The name of the political party disclosed under this
20subdivision shall be the same as the name used by the political party on the ballot
21at the election.
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3. If the advertisement is purchased by a committee other than a political party
23or legislative campaign committee, the advertisement shall include a statement
24spoken by the chief executive officer or treasurer of the committee containing at least
25the following: "The .... [name of committee], a political action committee, sponsored
1this advertisement [opposing or supporting] .... [name of candidate] for .... [name of
2office]." The name of the committee disclosed under this subdivision shall be the
3same as the name indicated on the committee's registration statement under s.
411.05.
AB811,9,95
4. Except as provided under subd. 1., if the advertisement is purchased by an
6individual, the advertisement shall include a statement spoken by the individual
7containing at least the following: "I am .... [individual's name], and I sponsored this
8advertisement [opposing or supporting] .... [name of candidate] for .... [name of
9office]."
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5. If the advertisement is purchased by a person other than a candidate, a
11candidate's personal campaign committee, a political party, a committee other than
12a political party or legislative campaign committee, or an individual, the
13advertisement shall include a statement spoken by the chief executive or principal
14decision maker of the person containing at least the following: "....[Name of person]
15sponsored this advertisement .... [opposing or supporting] .... [name of candidate] for
16.... [name of office]."
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6. If the advertisement is televised, a full-screen picture containing an image
18of the individual making the statement required under subds. 1. to 5., in
19photographic form or through the actual appearance of the individual on camera,
20shall be featured throughout the duration of the statement. The picture may not
21contain any printed material other than any visual disclosure statement required by
22law. The image of the individual shall occupy at least 50% of the vertical picture
23height and nothing may block the view of the individual's face.
AB811,10,3
17. If the advertisement is televised and is more than 5 minutes long, any
2statement required under subds. 1. to 5. shall be made at the beginning and at the
3end of the advertisement.
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8. If a statement is required under subds. 2. to 5., the person shall characterize
5the advertisement as either supporting or opposing the nomination or election of one
6or more clearly identified candidates.
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(e) If an advertisement that is subject to par. (d) is jointly purchased or if an
8obligation for such an advertisement is jointly incurred, the statement required
9under par. (d) shall name all of the purchasers but need be made by only one
10individual. If a candidate or a candidate's personal campaign committee is one of the
11purchasers or persons who incurs the obligation, that candidate shall be the
12individual making the statement. If multiple candidates are the purchasers or
13persons who incur the obligation, if a candidate and a personal campaign committee
14of another candidate are the purchasers or persons who incur the obligation, or if the
15personal campaign committees of multiple candidates are the purchasers or persons
16who incur the obligation, at least one of the candidates shall be the individual
17making the statement.
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(f) Paragraphs (a) and (d) do not apply to any of the following:
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1. An individual who makes disbursements with regard to a particular election
20that total less than $1,000 and that do not constitute a contribution to any candidate
21or other individual.
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2. An individual who purchases or incurs an obligation for an advertisement
23with regard to a referendum.
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3. A person who is exempt from reporting the purchase of or obligation incurred
25for an advertisement under s. 11.06 (2).
AB811, s. 9
1Section
9. 11.30 (3) (b) of the statutes is amended to read:
AB811,11,72
11.30
(3) (b) Any person named in par. (a) is guilty of a violation of this chapter
3unless, before using the communications medium for political purposes other than
4as provided for in sub.
(2) (2m), there is filed with the board a verified declaration
5specifically stating the communications medium in which the person has financial
6interest or over which the person has control and the exact nature and extent of the
7interest or control.
AB811, s. 10
8Section
10. 11.59 of the statutes is created to read:
AB811,12,3
911.59 Liability for unlawful advertisements. (1) A candidate who
10complies with all applicable requirements under s. 11.30 (2m) throughout the
11candidate's campaign, or the personal campaign committee of such a candidate, may
12bring an action for damages against any person who violates s. 11.30 (2m) with
13regard to a television or radio advertisement relating to an election for the office that
14the candidate seeks. As a condition of bringing an action under this section, a
15candidate for state office, or the personal campaign committee of such a candidate,
16shall complete and file with the board a notice of complaint, on a form prescribed by
17the board, regarding a violation of s. 11.30 (2m). The notice shall be filed after the
18airing of the advertisement, but no later than the Friday after the date of the election.
19Any other candidate, or the personal campaign committee of such other candidate,
20as a condition of bringing an action under this section, shall file the notice of
21complaint during the same time period with the county clerk or, if applicable, the
22county board of election commissioners, of any county with territory in the
23jurisdiction or district that the candidate seeks to represent and shall publish a short
24form notice of complaint, in the form prescribed by the board, in a newspaper having
25general circulation in the jurisdiction or district that the candidate seeks to
1represent. A candidate or personal campaign committee shall bring an action in
2circuit court for the county where the notice of complaint is filed no later than the
390th day following the date of the election.
AB811,12,15
4(2) The court shall award a successful plaintiff in an action under this section
5damages equal to the total dollar amount of the television and radio advertising time
6that was aired in violation of s. 11.30 (2m). The court shall award treble damages
7if the plaintiff notified or reasonably attempted to notify the defendant, by 1st class
8mail with return receipt requested, that a particular advertisement or that
9particular advertisements failed to comply with s. 11.30 (2m) and if, after the notice
10or attempted notice, the advertisement continued to be aired. The court shall
11calculate the treble damages beginning on the date on which the notice was accepted
12or rejected by the defendant. Within 5 days after the return receipt for any notice
13mailed under this subsection is provided to the plaintiff, the plaintiff shall send a
14copy of the notice to the board or to the county clerk or county board of election
15commissioners of the county where the plaintiff's notice of complaint was filed.
AB811,12,21
16(3) A candidate and his or her personal campaign committee are jointly and
17severally liable for the payment of damages and any attorney fees awarded in an
18action under this section. If a candidate is held personally liable for the payment of
19damages or attorney fees or both, the candidate may not use or be reimbursed with
20funds from his or her campaign depository account in paying the damages or attorney
21fees.
AB811, s. 11
22Section
11. 11.61 (1) (c) of the statutes is amended to read:
AB811,13,223
11.61
(1) (c) Whoever intentionally violates any provision of this chapter other
24than those
provided listed in par. (a)
and other than s. 11.30 (2m) (d) and whoever
25intentionally violates any provision under par. (b) where the intentional violation
1concerns a specific figure which does not exceed $100 in amount or value may be fined
2not more than $1,000 or imprisoned
for not more than 6 months or both.
AB811, s. 12
3Section
12. 13.62 (5g) of the statutes is amended to read:
AB811,13,44
13.62
(5g) "Candidate" has the meaning given under s. 11.01
(1) (1r).