DEPARTMENT OF TOURISM
Council on tourism.
Joint effort marketing.
Sale of excess or surplus property.
Payments to the WPGA Junior Foundation.
KICKAPOO VALLEY RESERVE
Kickapoo land acquisition; reserve designation.
Kickapoo valley reserve.
In this chapter:
"Department" means the department of tourism.
"Secretary" means the secretary of tourism.
History: 1995 a. 27
The department shall:
Stimulate, promote, advertise and publicize tourism to the state by those who live in other states and foreign countries.
Promote travel by citizens of this state to this state's scenic, historic, natural, agricultural, educational and recreational attractions.
Create an accurate national and international image of the state.
Encourage all tourism-related businesses to participate in available education programs.
Encourage and cooperate with communities, groups and individuals in the state in pursuing the tourism promotion objectives of the department.
Coordinate and stimulate the orderly and ecologically sound development of commercial tourist facilities throughout the state.
Promote the growth of the tourism and recreation industry through research, planning and assistance.
Annually report to the senate natural resources committee and the assembly committee on tourism the activities, receipts and disbursements of the department for the previous fiscal year.
The secretary shall annually formulate, in consultation with the 5 members of the council on tourism selected under s. 41.12
, a statewide marketing strategy, which is a plan for marketing and promotion of the facilities and attractions of the state for the ensuing year. The department shall implement the plan. The department shall cooperate with the commercial recreation industry to assure coordination with private plans and programs, and may assist in the development and marketing of combined recreational opportunities such as package tours, convention and trade show facilities and special transportation arrangements.
The department shall assist the consumers and the suppliers of recreational opportunities in the state. The department may:
Collect and disseminate information as to the facilities, advantages and attractions of the state, including historic, scenic and other points of interest.
Provide timely information regarding weather, transportation facilities, hunting, fishing, boating, motoring, snowmobiling and skiing conditions and other subjects of interest to those seeking recreational opportunities in the state.
Establish, manage and operate permanent or temporary tourist information centers along major highways into the state.
Provide advice and service to persons or groups engaged in the recreation industry.
Conduct research into the status and needs of the recreation industry.
Operate a reservations service for recreational facilities in the state.
Provide planning and coordinating assistance to tour operators, convention and trade show managers.
The department shall plan and conduct a program of advertising and promotion designed to attract interested persons to this state and to stimulate the enjoyment of its recreational opportunities by residents and nonresidents alike. Any contracts engaging a private agency to conduct an advertising or promotion program under this subsection shall reserve to the department the right to terminate the contract if the service is unsatisfactory to the department. The department shall encourage and coordinate the efforts of public and private organizations to publicize the facilities and attractions of the state for the purpose of stimulating their enjoyment by residents and tourists.
(4m) Access to customer information; fees. 41.11(4m)(a)(a)
Notwithstanding s. 19.35
, the department may refuse to reveal names, addresses and related demographic information maintained on any list that the department has compiled of persons who have requested information about travel opportunities in the state. The department may not refuse to reveal such information to representatives of the news media.
Notwithstanding s. 19.71
, if the department provides information from a list of persons requesting travel information, the department may charge the person requesting the information a fee to recover the department's actual costs of compiling and providing the information. The department may reduce or waive the fee under this subsection if the department determines that the reduction or waiver is in the public interest.
The department shall distribute cheese that was donated, or purchased from donations received under par. (c)
, free of charge to the public each year from the 2nd to last Monday in May to the first Monday in September at each tourist information center operated by the department in this state except the tourist information center located in Madison.
Cheese distributed under par. (a)
shall be in packages of one ounce or less and shall be manufactured in Wisconsin.
The department shall accept cheese, and refrigeration equipment and gifts, grants, bequests and devises, for the purpose of implementing this subsection. If there is an insufficient amount of cheese available to implement this subsection, the department shall contact potential donors for donations. The department shall return any surplus cheese to the donor.
(6) Certain expenditures required.
From the appropriation under s. 20.380 (1) (b)
, or (w)
, the department shall expend the following amounts for the following purposes:
In each fiscal year, not less than $125,000 to conduct or contract for marketing activities related to sporting activities and events.
In each fiscal year, at least $25,000 for state sponsorship of, and advertising during, media broadcasts of the Milwaukee symphony.
In each biennium, at least $50,000 for grants to America's Black Holocaust Museum in the city of Milwaukee.