(b) (intro.) Produces a demonstrated, direct and substantial benefit 6
for ratepayers. Advertising which produces a direct and substantial benefit for 7
ratepayers is limited to advertising which does any of the following
2. Conveys safety information on the use of energy;
(b) 2g. Conveys health or safety information related to a water 12
system or the use of water, including information on preventing frozen water 13
2r. Identifies the public utility on public utility property or the location of public 2
(b) 3. Demonstrates methods of reducing ratepayer costs;.
4. Otherwise directly and substantially benefits ratepayers; or.
Notwithstanding sub. (2), a public utility may charge its 9
ratepayers for expenditures for reasonable direct written communication to 10
ratepayers that will be directly and substantially impacted by ongoing or future 11
water public utility operations or construction.”.