AB304,206 2Section 206. 125.53 (1) of the statutes is renumbered 125.53 (1) (a) (intro.) and
3amended to read:
AB304,114,64 125.53 (1) (a) (intro.) The department division shall issue only to a
5manufacturing winery in this state that holds a valid certificate issued under s. 73.03
6(50) a winery permit authorizing the permittee to engage in the following activities:
AB304,114,9 71. The manufacture and bottling of wine on the premises covered by the permit
8for sale, in original unopened packages or containers, to wholesalers holding a
9permit under s. 125.54. A winery permit also authorizes the permittee to, on
AB304,114,15 102. On the winery premises and without obtaining a rectifier's permit, possess
11possessing intoxicating liquor and mix or blend mixing or blending intoxicating
12liquor to produce wine sold to wholesalers holding a permit under s. 125.54. A winery
13holding a permit under this section may offer on the premises
, manufacturers or
14rectifiers holding a permit under s. 125.52, and wineries holding a permit under this
15section.
AB304,115,2 167. The provision of free taste samples of wine manufactured on the premises
17to persons who have attained the legal drinking age. A permittee under this section
18may also have either one “Class A" license or one “Class B" license, but not both. The
19“Class A" license or “Class B" license may either be issued for the winery premises
20or for real estate owned or leased by the winery. If a “Class A" or “Class B" liquor
21license has also been issued to the winery, the winery may provide wine
22manufactured, mixed, or blended on the winery premises directly to the “Class A" or
23“Class B" premises and may offer the taste samples on the “Class A" or “Class B"
24premises
on the winery premises or at the winery's full-service retail outlet if the

1taste samples are of alcohol beverages the winery is authorized to sell under sub. (3)
2(c), or as authorized under s. 125.69 (9)
.
AB304,115,6 3(b) A winery holding a permit under this section may also make retail sales of
4wine,
and provide taste samples of wine, on county or district fair fairgrounds as
5provided in s. 125.51 (10), but this wine sold at retail or provided as taste samples
6shall be purchased from a wholesaler holding a permit under s. 125.54.
AB304,207 7Section 207. 125.53 (1) (a) 3., 4., 5. and 6. of the statutes are created to read:
AB304,115,108 125.53 (1) (a) 3. The sale or transfer, in bulk or in any state of packaging, of wine
9to wineries holding a permit under this section and to manufacturers and rectifiers
10holding a permit under s. 125.52, from the winery premises.
AB304,115,1411 4. The sale, shipment, transportation, and delivery of wine, in bulk or in any
12state of packaging, that has been manufactured by the winery to another winery
13holding a permit under this section or a manufacturer or rectifier holding a permit
14under s. 125.52.
AB304,115,1815 5. The receipt of intoxicating liquor from another winery holding a permit
16under this section or a manufacturer or rectifier holding a permit under s. 125.52,
17in bulk or in any state of packaging, for purposes of further manufacturing, bottling,
18or storage.
AB304,115,2119 6. The transportation of wine between the winery premises and any depot,
20warehouse, or full-service retail outlet maintained by the winery or other premises
21for which the winery holds a permit under this chapter.
AB304,208 22Section 208. 125.53 (3) and (4) of the statutes are created to read:
AB304,116,223 125.53 (3) (a) 1. Notwithstanding ss. 125.04 (9) and 125.09 (1), and subject to
24subd. 3., a winery may make retail sales, on the winery premises, of wine that has

1been manufactured or bottled by the winery on the winery premises or on other
2premises of the winery, for on-premises or off-premises consumption.
AB304,116,73 2. Notwithstanding ss. 125.04 (9) and 125.09 (1), and subject to subd. 3., if a
4winery manufactured or bottled, on all winery premises operated by the winery in
5this state, a cumulative total of at least 1,000 gallons of wine in any one of the 3
6preceding calendar years, the winery may engage in full-service retail sales on the
7winery premises.
AB304,116,128 3. If a winery held a “Class B” license immediately preceding the effective date
9of this subdivision .... [LRB inserts date], for a location other than the winery
10premises, that location shall be considered the winery premises for purposes of the
11retail sales authorization under subds. 1. and 2. and that location shall be in addition
12to any retail sales locations authorized under par. (b).
AB304,116,2113 (b) Notwithstanding ss. 125.04 (9) and 125.09 (1), and subject to pars. (d) and
14(g), if a winery manufactured or bottled, on all winery premises operated by the
15winery in this state, a cumulative total of at least 1,000 gallons of wine in any one
16of the 3 preceding calendar years, the winery may engage in full-service retail sales
17at off-site locations identified in the winery permit. Subject to pars. (f) and (g), the
18number of retail sales locations a winery is allowed in addition to the winery
19premises is determined by the cumulative volume of wine the winery manufactured
20or bottled on all winery premises operated by the winery in this state in any one of
21the 3 preceding calendar years, as follows:
AB304,116,2422 1. If the winery's cumulative volume in a year was at least 1,000 gallons of wine
23but less than 5,000 gallons of wine, the winery may establish one full-service retail
24outlet.
AB304,117,3
12. If the winery's cumulative volume in a year was at least 5,000 gallons of wine
2but less than 25,000 gallons of wine, the winery may establish not more than 2
3full-service retail outlets.
AB304,117,54 3. If the winery's cumulative volume in a year was at least 25,000 gallons of
5wine, the winery may establish not more than 3 full-service retail outlets.
AB304,117,126 (c) 1. Except as provided in subd. 2. and par. (f), a winery may make full-service
7retail sales of alcohol beverages on the winery premises and at any of its full-service
8retail outlets only if the alcohol beverages were purchased by the winery from a
9wholesaler holding a permit under s. 125.28 or 125.54, from a brewer authorized to
10make sales to retailers under s. 125.29 (3m), from a brewpub authorized to make
11sales to retailers under s. 125.295 (1) (g), or from a permittee under s. 125.30
12authorized to make sales to retailers under s. 125.30 (4).
AB304,117,1513 2. A winery is not required to purchase from another permittee wine
14manufactured or bottled by the winery that the winery sells at retail on the winery
15premises or at a full-service retail outlet of the winery.
AB304,117,1816 3. Subject to subd. 2. and par. (f), a winery engaged in full-service retail sales
17on winery premises or at a full-service retail outlet of the winery is subject to ss.
18125.33 (9) and 125.69 (6) to the same extent as if the winery were a retail licensee.
AB304,117,2219 (d) 1. A winery may not commence sales of alcohol beverages at a full-service
20retail outlet unless, prior to commencing such sales, the winery receives approval
21from the municipality in which the full-service retail outlet is located and from the
22division as provided in par. (g).
AB304,118,423 2. Subject to par. (f), a municipality may limit the scope of alcohol beverages
24offered for sale at a full-service retail outlet only with respect to alcohol beverages
25that are not of the same type as those produced by the person holding the winery

1permit. A municipality may not limit the sale, at a full-service retail outlet, of
2alcohol beverages produced by the person holding the winery permit. If a
3municipality limits the scope of alcohol beverages offered for sale, the provision of
4taste samples is limited to those alcohol beverages authorized to be sold.
AB304,118,95 3. Except as provided in subd. 2., a municipality's approval under subd. 1. shall
6be based on the same standards and criteria that the municipality has established
7by ordinance for the evaluation and approval of retail license applications. A
8municipality may not impose any requirement or restriction in connection with the
9approval under subd. 1. that the municipality does not impose on retail licensees.
AB304,118,1110 (e) 1. A winery may operate a restaurant at any full-service retail outlet under
11this subsection and on the winery premises.
AB304,118,1512 2. If the winery operates a restaurant as provided in subd. 1., the winery may
13make retail sales of wine in an opened original bottle, in a quantity not to exceed one
14bottle, for consumption both at the restaurant and away from the restaurant if all
15of the following apply:
AB304,118,1616 a. The purchaser of the wine orders food to be consumed at the restaurant.
AB304,118,1817 b. The winery provides a dated receipt that identifies the purchase of the food
18and the bottle of wine.
AB304,118,2419 c. Prior to the opened, partially consumed bottle of wine being taken away from
20the restaurant, the winery securely reinserts the cork into the bottle to the point
21where the top of the cork is even with the top of the bottle, or securely reattaches the
22original cap to the bottle, and the cork is reinserted or the cap is reattached at a time
23other than during the hours in which the winery is prohibited under sub. (4) (b) from
24making retail sales for off-premises consumption.
AB304,119,11
1(f) 1. If a winery may establish one or more full-service retail outlets under
2pars. (b) and (g) and the winery also holds a manufacturer's or rectifier's permit or
3brewer's permit or both and, as such, may establish full-service retail outlets under
4s. 125.29 (7) (b) and (g) or 125.52 (4) (b) and (g), the aggregate number of full-service
5retail outlets that may be established is the maximum number authorized under par.
6(b), under s. 125.29 (7) (b), or under s. 125.52 (4) (b), whichever is greatest, but not
7exceeding 3 full-service retail outlets. Under these circumstances, each authorized
8full-service retail outlet shall serve as the full-service retail outlet associated with
9each applicable permit, regardless of whether the permittee would otherwise be
10entitled to fewer full-service retail outlets when calculated under par. (b) or s. 125.29
11(7) (b) or 125.52 (4) (b).
AB304,119,2012 2. If a winery may engage in full-service retail sales on the winery premises
13as provided in par. (a) 2. and the winery also holds a brewer's permit or
14manufacturer's or rectifier's permit or both, the winery may make retail sales on the
15winery premises of fermented malt beverages produced under its brewer's permit or
16intoxicating liquor produced under its manufacturer's or rectifier's permit without
17first purchasing the fermented malt beverages or intoxicating liquor from a
18wholesaler holding a permit under s. 125.28 or 125.54 or receiving the fermented
19malt beverages under authorization of s. 125.29 (3m) (b), 125.295 (1) (g), or 125.30
20(4).
AB304,119,2421 3. If a person holds more than one winery permit under this section, the retail
22sales authority under this subsection for winery premises applies with respect to
23each winery permit, but the limit on full-service retail outlets is an aggregate
24maximum, regardless of the number of winery permits held.
AB304,120,3
1(g) 1. An application for a winery permit, including an application for an
2amendment to the winery permit, shall specify each full-service retail outlet of the
3winery and particularly describe the premises of the full-service retail outlet.
AB304,120,104 2. The division shall establish a process for approval of a winery's full-service
5retail outlet and for revocation of this approval. The division shall approve a winery's
6full-service retail outlet, and may not revoke this approval, unless the winery has
7violated a provision of this chapter related to full-service retail outlets. The
8division's failure to approve, or revocation of approval of, a full-service retail outlet
9described in a winery's application or permit does not affect any other full-service
10retail outlet or the winery premises as described in the application or permit.
AB304,120,1411 3. If the division approves a full-service retail outlet, the winery permit, as
12initially issued or as amended, shall particularly describe the premises constituting
13the full-service retail outlet, which shall be considered part of the premises under
14the winery permit.
AB304,120,1715 4. If the division approves a full-service retail outlet, the agent appointed
16under s. 125.04 (6) for the winery permit shall also serve as the agent for the
17full-service retail outlet.
AB304,120,2218 5. Section 125.04 (12) (a) does not apply to a winery's full-service retail outlet.
19Upon notice to the division, a winery may relocate any full-service retail outlet to a
20new location within this state once per calendar year, except that one full-service
21retail outlet of a winery may be relocated without limitation on frequency in each
22calendar year.
AB304,121,2 23(4) (a) On winery premises, no person may sell alcohol beverages at retail for
24on-premises consumption, provide taste samples of alcohol beverages, or consume
25alcohol beverages during the closing hours applicable to a Class “B" licensee under

1s. 125.32 (3) (a). A full-service retail outlet under sub. (3) shall be subject to the same
2closing hours applicable to a Class “B" licensee under s. 125.32 (3) (a).
AB304,121,63 (b) On winery premises and at a full-service retail outlet, no person may sell
4alcohol beverages at retail for off-premises consumption during the hours in which
5a Class “B” licensee in the municipality where the winery or retail outlet is located
6may not make retail sales under s. 125.32 (3) (am) and (d).
AB304,121,97 (c) No member of the public or invited guests may be present on winery
8premises during the closing hours applicable to a Class “B" licensee under s. 125.32
9(3) (a).
AB304,121,1110 (d) Activities authorized under a winery permit related to the production,
11shipment, transportation, or delivery of alcohol beverages may occur at any time.
AB304,209 12Section 209 . 125.535 (1) of the statutes is amended to read:
AB304,121,1713 125.535 (1) Authorized activities. The department division shall issue direct
14wine shippers' permits authorizing the permittee to ship wine manufactured or
15bottled by the permittee
directly to an individual in this state who is of the legal
16drinking age, who acknowledges receipt of the wine shipped, and who is not
17intoxicated at the time of delivery.
AB304,210 18Section 210. 125.535 (2) of the statutes is amended to read:
AB304,121,2219 125.535 (2) Annual permit fee. The department division may, by rule,
20establish an annual fee, not to exceed $100, for each permit issued under this section.
21All fees collected under this subsection shall be credited to the appropriation account
22under s. 20.566 (1) (ha).
AB304,211 23Section 211 . 125.535 (3) (b) 2. of the statutes is amended to read:
AB304,122,324 125.535 (3) (b) 2. The winery submits to the department division, with any
25initial application or renewal for a certificate under s. 73.03 (50) or a permit under

1par. (a) 3. or 4., a copy of any current license, permit, or authorization issued to the
2winery by the state from which the winery will ship wine into this state or the
3winery's federal basic permit.
AB304,212 4Section 212. 125.535 (3) (b) 3. of the statutes is created to read:
AB304,122,55 125.535 (3) (b) 3. The winery satisfies all requirements under par. (d).
AB304,213 6Section 213. 125.535 (3) (c) of the statutes is amended to read:
AB304,122,187 125.535 (3) (c) Notwithstanding s. 125.04 (5) (a), natural persons obtaining
8direct wine shippers' permits are not required to be residents of this state.
9Notwithstanding s. 125.04 (5) (a) 5., a person is not required to complete a
10responsible beverage server training course to be eligible for a permit under this
11section. Corporations and limited liability companies obtaining direct wine shippers'
12permits are subject to s. 125.04 (6) and any other person, including any natural
13person or cooperative, obtaining a direct wine shipper's permit shall appoint an
14agent, and be subject to all provisions of s. 125.04 (6), in the same manner applicable
15to corporations and limited liability companies.
Notwithstanding s. 125.04 (5) (a) 2.
16and (c), an agent appointed under s. 125.04 (6) by a corporation or limited liability
17company obtaining a direct wine shipper's permit is not required to be a resident of
18this state.
AB304,214 19Section 214. 125.535 (3) (d) and (e) of the statutes are created to read:
AB304,123,520 125.535 (3) (d) 1. Unless the permittee or agent of the permittee appointed
21under s. 125.04 (6) is a resident of this state, or unless the permittee maintains a
22registered agent in this state under s. 180.0501, 180.1507, 183.0105, or 183.1007, a
23permittee under this section shall appoint and continually engage the services of an
24agent in this state to act as agent for the service of process on whom all processes,
25and any action or proceeding against the permittee concerning or arising out of the

1enforcement of any provision of this chapter or ch. 139, may be served in any manner
2authorized by law. That service shall constitute legal and valid service of process on
3the permittee. The permittee shall provide to the division, in the form and manner
4prescribed by the division, the name, address, phone number, and proof of the
5appointment and availability of the agent.
AB304,123,126 2. The permittee shall provide notice to the division 30 calendar days before
7termination of the authority of an agent under subd. 1. and shall provide proof to the
8satisfaction of the division of the appointment of a new agent no less than 5 calendar
9days before the termination of an existing agent appointment. In the event an agent
10terminates an agency appointment, the permittee shall notify the division of that
11termination within 5 calendar days and shall include proof to the satisfaction of the
12division of the appointment of a new agent.
AB304,123,1713 3. If a permittee fails to maintain an agent in this state after a permit is issued
14under this section, the permittee is considered to have appointed the department of
15financial institutions as the permittee's agent, and the permittee may be proceeded
16against in courts of this state by service of process upon the department of financial
17institutions.
AB304,123,1918 (e) The application for a permit under this section shall include a provision that
19the permittee agrees to do all of the following:
AB304,123,2120 1. File reports, provide records, and allow inspections and examinations to the
21extent provided in s. 125.025 and ch. 139.
AB304,123,2322 2. Pay the expenses reasonably attributable to inspections and examinations
23made by the division at any premises of the permittee located outside this state.
AB304,123,2524 3. Accept service of process and consent to jurisdiction in any proceeding in this
25state to enforce the provisions of this chapter or ch. 139.
AB304,215
1Section 215. 125.535 (7) of the statutes is created to read:
AB304,124,42 125.535 (7) Shipments through fulfillment house; common carriers. (a) A
3permittee under this section may arrange with a fulfillment house to ship wine on
4the permittee's behalf only if the fulfillment house holds a permit under s. 125.23.
AB304,124,65 (b) All containers of wine shipped directly to an individual in this state shall
6be shipped using a common carrier holding a permit issued under s. 125.22.
AB304,216 7Section 216 . 125.54 (1) of the statutes is amended to read:
AB304,124,148 125.54 (1) Authorized activities. The department division shall issue
9wholesalers' permits authorizing the permittee to sell, from the premises described
10in the permit, intoxicating liquor at wholesale to retailers and wholesalers, as well
11as to manufacturers, rectifiers, and wineries for production purposes. The permittee
12may not sell intoxicating liquor for consumption on the premises. Possession of a
13permit under this section does not authorize the permittee to sell tax-free
14intoxicating liquor and wine brought into this state under s. 139.03 (5).
AB304,217 15Section 217. 125.54 (3) of the statutes is amended to read:
AB304,124,1916 125.54 (3) Taste samples on “ Class A" retail premises. Wholesalers holding
17a permit issued under this section, employees of such wholesalers, and individuals
18representing such wholesalers may not assist or participate in providing taste
19samples under s. 125.06 (13) (a) or 125.51 (2) (am) or 125.69 (9).
AB304,218 20Section 218 . 125.54 (5) of the statutes is amended to read:
AB304,125,221 125.54 (5) Sales area. No wholesaler may sell any intoxicating liquor before
22filing with the department division a written statement that the permittee is a
23distributor of a particular brand in this state, or an area of this state, and that the
24sales of that brand by the permittee and anyone purchasing from the permittee will

1be limited to the area specified. The permittee shall notify the department division
2of any change in the area within 7 days of the effective date of the change.
AB304,219 3Section 219. 125.54 (6) of the statutes is amended to read:
AB304,125,84 125.54 (6) Multiple permits. Not more than 2 Multiple wholesalers' permits
5may be issued to any one person. In each application for a wholesaler's permit, the
6applicant shall state that whether application has not been made for more than one
7any other wholesaler's permit and shall identify any other wholesaler's permit held
8by the applicant
.
AB304,220 9Section 220 . 125.54 (7) (a) 2. of the statutes is amended to read:
AB304,125,1610 125.54 (7) (a) 2. A permittee under this section shall annually sell and deliver
11intoxicating liquor to at least 10 retail licensees or permittees that do not have any
12direct or indirect
an interest in each other or in the permittee under this section. The
13department division shall not issue a permit under this section unless the applicant
14represents to the department division an intention to satisfy this requirement, and
15shall not renew a permit issued under this section unless the permittee
16demonstrates that this requirement has been satisfied.
AB304,221 17Section 221 . 125.54 (7) (c) 3. of the statutes is amended to read:
AB304,125,2018 125.54 (7) (c) 3. This paragraph shall not affect the authority of any
19municipality or the department division to revoke, suspend, or refuse to renew or
20issue a license or permit under s. 125.12.
AB304,222 21Section 222 . 125.54 (7) (d) of the statutes is amended to read:
AB304,126,622 125.54 (7) (d) The department division shall promulgate rules to administer
23and enforce the requirements under this subsection. The rules shall ensure
24coordination between the department's division's issuance and renewal of permits
25under this section and its enforcement of the requirements of this subsection, and

1shall require that all applications for issuance or renewal of permits under this
2section be processed by department division personnel generally familiar with
3activities of intoxicating liquor wholesalers. The department division shall establish
4by rule minimum requirements for warehouse facilities on premises described in
5permits issued under this section and for periodic site inspections by the department
6division of such warehouse facilities.
AB304,223 7Section 223. 125.545 (title) of the statutes is amended to read:
AB304,126,8 8125.545 (title) Small winery cooperative wholesalers.
AB304,224 9Section 224. 125.545 (1) (a) of the statutes is amended to read:
AB304,126,1310 125.545 (1) (a) “Member" means a small winery or small manufacturer that
11meets the requirements established under this section for membership in a
12cooperative wholesaler and that has been qualified and accepted for membership in
13a cooperative wholesaler.
AB304,225 14Section 225. 125.545 (1) (ar) of the statutes is created to read:
AB304,126,1615 125.545 (1) (ar) “Out-of-state manufacturer" means a manufacturer or
16rectifier of intoxicating liquor that is located in a state other than this state.
AB304,226 17Section 226. 125.545 (1) (cm) of the statutes is created to read:
AB304,126,2018 125.545 (1) (cm) “Small manufacturer" means any manufacturer or rectifier
19that produces and bottles less than 50,000 gallons of intoxicating liquor other than
20wine in a calendar year.
AB304,227 21Section 227. 125.545 (1) (d) of the statutes is amended to read:
AB304,126,2322 125.545 (1) (d) “Small winery" means any winery that produces and bottles less
23than 25,000 50,000 gallons of wine in a calendar year.
AB304,228 24Section 228. 125.545 (1) (e) of the statutes is amended to read:
AB304,127,2
1125.545 (1) (e) “Small winery cooperative wholesaler" or “cooperative
2wholesaler" means an entity established under this section.
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