Policy analysis
The Joint Effort Marketing program provides for grants to non-profit organizations engaged in tourism activities that are directed at increasing tourism spending. Grant funds may be used for the development of publicity, the production and media placement of advertising and direct mailings that are part of a project and overall advertising plan of the applicant organization intended to increase tourism in Wisconsin.
Funding may be used for advertising of an event, for advertising of a sales promotion and for destination marketing advertising that is not tied to an event or promotion, but which is directed at extending the tourism market for the applicant and which has been identified by the Department as a market for the state.
If the project advertises an existing event, the rules require that the advertising be placed in a new geographic market, or reach a new demographic market, or the use of media where advertising for the event has not previously been placed. Existing Event projects are limited to one year of funding.
The proposal would allow the department to fund a second consecutive year of an existing event project.
The policy alternatives are to leave the program regulations as they are or to adopt the change being proposed.
Entities affected by the rule
Wisconsin non-profit and tourism organizations which choose to apply for a Joint Effort Marketing grant in the Existing Event category.
Comparison with federal requirements
None.
Statutory authority
Staff time required
The Department estimates that it will take approximately 10 hours of staff time on the rule, which includes discussing the rule with the Council on Tourism and interested members of Wisconsin's tourism industry.
Transportation
Subject
Objective of the rule. This rule making will bring the Department's administrative rules into sync with the agency's reorganized structure.
Policy analysis
DOT was reorganized effective May 31, 2005. As part of that reorganization, DOT's various district boundaries for its motor vehicles, state patrol, and transportation infrastructure divisions were reduced to 5 and consistent boundaries were established for all 5. In doing so, the Department now began calling these districts “regions."
Consistent with s.
84.01 (3), Stats., the various administrative rules promulgated by DOT all refer to “districts" rather than “regions." This rule making proposes to amend the Administrative Code to substitute the term “region" for “district," or equate the two terms, consistent with DOT's new five geographic regional structure.
This rule making will eliminate any possible confusion that could be caused by rules that refer to “districts" when DOT's organizational chart now calls its 5 districts “regions."
Comparison with federal requirements
No federal regulation applies.
Entities affected by the rule
None
Statutory authority
Staff time required
40 hours .
