SB55-ASA1-AA29, s. 2413h 18Section 2413h. 100.208 (2) (b) of the statutes is amended to read:
SB55-ASA1-AA29,16,2119 100.208 (2) (b) The department of justice has issued an order under s. 100.20
20(3) prohibiting a telecommunications provider from engaging in an unfair trade
21practice or method of competition.
SB55-ASA1-AA29, s. 2413j 22Section 2413j. 100.209 (3) of the statutes is amended to read:
SB55-ASA1-AA29,17,223 100.209 (3) Rules and local ordinances allowed. This section does not
24prohibit the department of justice from promulgating a rule or from issuing an order
25consistent with its authority under this chapter that gives a subscriber greater rights

1than the rights under sub. (2) or prohibit a city, village or town from enacting an
2ordinance that gives a subscriber greater rights than the rights under sub. (2).
SB55-ASA1-AA29, s. 2413k 3Section 2413k. 100.209 (4) (b) of the statutes is amended to read:
SB55-ASA1-AA29,17,54 100.209 (4) (b) The department of justice and the district attorneys of this state
5have concurrent authority to institute civil proceedings under this section.
SB55-ASA1-AA29, s. 2413m 6Section 2413m. 100.2095 (6) (b) of the statutes is amended to read:
SB55-ASA1-AA29,17,117 100.2095 (6) (b) The department of justice may commence an action in the
8name of the state to restrain by temporary or permanent injunction a violation of sub.
9(3), (4) or (5). Before entry of final judgment, the court may make any necessary
10orders to restore to any person any pecuniary loss suffered by the person because of
11the violation.
SB55-ASA1-AA29, s. 2413n 12Section 2413n. 100.2095 (6) (c) of the statutes is amended to read:
SB55-ASA1-AA29,17,1513 100.2095 (6) (c) The department of justice or any district attorney may
14commence an action in the name of the state to recover a forfeiture to the state of not
15less than $100 nor more than $10,000 for each violation of sub. (3), (4) or (5).
SB55-ASA1-AA29, s. 2413p 16Section 2413p. 100.21 (2) (a) of the statutes is amended to read:
SB55-ASA1-AA29,17,2117 100.21 (2) (a) No person may make an energy savings or safety claim without
18a reasonable and currently accepted scientific basis for the claim when the claim is
19made. Making an energy savings or safety claim without a reasonable and currently
20accepted scientific basis is also an unfair method of competition and trade practice
21prohibited under s. 100.20.
SB55-ASA1-AA29, s. 2413r 22Section 2413r. 100.21 (4) (a) (intro.) of the statutes is amended to read:
SB55-ASA1-AA29,17,2423 100.21 (4) (a) (intro.) The department may, after public hearing, issue general
24or special orders under s. 100.20:
SB55-ASA1-AA29, s. 2413t 25Section 2413t. 100.22 (4) (b) of the statutes is amended to read:
SB55-ASA1-AA29,18,4
1100.22 (4) (b) The department of justice may, without alleging or proving that
2no other adequate remedy at law exists, bring an action to enjoin violations of this
3section or a special order issued under this section in the circuit court for the county
4where the alleged violation occurred.
SB55-ASA1-AA29, s. 2418m 5Section 2418m. 100.235 (11) (a) of the statutes is amended to read:
SB55-ASA1-AA29,18,96 100.235 (11) (a) Forfeiture. Any person who violates this section or any rule
7promulgated or order issued under this section may be required to forfeit not less
8than $100 nor more than $10,000. Notwithstanding s. 165.25 (1), the department
9may commence an action to recover a forfeiture under this paragraph.
SB55-ASA1-AA29, s. 2421m 10Section 2421m. 100.26 (6) of the statutes is amended to read:
SB55-ASA1-AA29,18,2011 100.26 (6) The department, the department of justice, after consulting with the
12department, or any district attorney may commence an action in the name of the
13state to recover a civil forfeiture to the state of not less than $100 nor more than
14$10,000 for each violation of
Any person violating an injunction issued under s.
15100.18, 100.182 or 100.20 (6). The department of agriculture, trade and consumer
16protection or any district attorney may commence an action in the name of the state
17to recover a civil
is subject to a forfeiture of not less than $100 nor more than $10,000
18for each violation. Any person violating an order issued under s. 100.20 is subject
19to a
forfeiture to the state of not less than $100 nor more than $10,000 for each
20violation of an order issued under s. 100.20.".
SB55-ASA1-AA29,18,21 2113. Page 890, line 8: delete lines 8 to 12 and substitute:
SB55-ASA1-AA29,18,23 22" Section 2426b. 100.261 (3) (b) 1. of the statutes is renumbered 100.261 (3)
23(b) and amended to read:
SB55-ASA1-AA29,19,5
1100.261 (3) (b) The state treasurer shall deposit the consumer protection
2assessment amounts imposed for a violation of ch. 98, a rule promulgated under ch.
398, or an ordinance enacted under ch. 98
in the general fund and shall credit them
4to the appropriation account under s. 20.115 (1) (jb), subject to the limit under subd.
52.
par. (c).".
SB55-ASA1-AA29,19,6 614. Page 890, line 16: after that line insert:
SB55-ASA1-AA29,19,7 7" Section 2427b. 100.261 (3) (d) of the statutes is created to read:
SB55-ASA1-AA29,19,128 100.261 (3) (d) The state treasurer shall deposit the consumer protection
9assessment amounts imposed for a violation of this chapter, a rule promulgated
10under this chapter, or an ordinance enacted under this chapter in the general fund
11and shall credit them to the appropriation account under s. 20.455 (1) (g), subject to
12the limit under par. (e).
SB55-ASA1-AA29, s. 2427d 13Section 2427d. 100.261 (3) (e) of the statutes is created to read:
SB55-ASA1-AA29,19,1514 100.261 (3) (e) The amount credited to the appropriation account under s.
1520.455 (1) (g) may not exceed $185,000 in each fiscal year.".
SB55-ASA1-AA29,19,16 1615. Page 890, line 16: after that line insert:
SB55-ASA1-AA29,19,17 17" Section 2428m. 100.263 of the statutes is amended to read:
SB55-ASA1-AA29,20,5 18100.263 Recovery. In addition to other remedies available under this chapter,
19the court may award the department the reasonable and necessary costs of
20investigation and an amount reasonably necessary to remedy the harmful effects of
21the violation and the court may award the department of justice the reasonable and
22necessary expenses of prosecution, including attorney fees, from any person who
23violates this chapter. The department and the department of justice amounts
24awarded under this subsection
shall deposit be deposited in the state treasury for

1deposit in the general fund all moneys that the court awards to the department, the
2department of justice or the state under this section
. Ten percent of the money
3deposited in the general fund that was awarded under this section for the costs of
4investigation and the expenses of prosecution, including attorney fees, shall be
5credited to the appropriation account under s. 20.455 (1) (gh).
SB55-ASA1-AA29, s. 2429g 6Section 2429g. 100.28 (4) (b) of the statutes is amended to read:
SB55-ASA1-AA29,20,97 100.28 (4) (b) In lieu of or in addition to forfeitures under par. (a), the
8department of justice may seek an injunction restraining any person from violating
9this section.
SB55-ASA1-AA29, s. 2429m 10Section 2429m. 100.28 (4) (c) of the statutes is amended to read:
SB55-ASA1-AA29,20,1311 100.28 (4) (c) The department of justice, or any district attorney upon the
12request of the department of justice, may commence an action in the name of the
13state under par. (a) or (b).
SB55-ASA1-AA29, s. 2430c 14Section 2430c. 100.31 (4) of the statutes is amended to read:
SB55-ASA1-AA29,20,2015 100.31 (4) Penalties. For any violation of this section, the department of
16justice
or a district attorney may commence an action on behalf of the state to recover
17a forfeiture of not less than $100 nor more than $10,000 for each offense. Each
18delivery of a drug sold to a purchaser at a price in violation of this section and each
19separate day in violation of an injunction issued under this section is a separate
20offense.
SB55-ASA1-AA29, s. 2430f 21Section 2430f. 100.31 (5) of the statutes is amended to read:
SB55-ASA1-AA29,21,222 100.31 (5) Special remedies. The department of justice or a district attorney
23may bring an action to enjoin a violation of this section without being compelled to
24allege or prove that an adequate remedy at law does not exist. An action under this
25subsection may be commenced and prosecuted by the department of justice or a

1district attorney, in the name of the state, in a circuit court in the county where the
2offense occurred or in Dane County, notwithstanding s. 801.50.
SB55-ASA1-AA29, s. 2430h 3Section 2430h. 100.37 (1) (am) of the statutes is created to read:
SB55-ASA1-AA29,21,54 100.37 (1) (am) Notwithstanding s. 93.01 (3), "department" means the
5department of justice.
SB55-ASA1-AA29, s. 2432g 6Section 2432g. 100.38 (5) of the statutes is amended to read:
SB55-ASA1-AA29,21,107 100.38 (5) Inspection. The department of justice shall enforce this section by
8inspection, chemical analyses or any other appropriate method and the department
9of justice may promulgate such rules as are necessary to effectively enforce this
10section.
SB55-ASA1-AA29, s. 2432j 11Section 2432j. 100.38 (6) of the statutes is amended to read:
SB55-ASA1-AA29,21,1412 100.38 (6) Enforcement. It is unlawful to sell any antifreeze which is
13adulterated or misbranded. In addition to the penalties provided under sub. (7), the
14department of justice may bring an action to enjoin violations of this section.
SB55-ASA1-AA29, s. 2432m 15Section 2432m. 100.41 (1) (bn) of the statutes is created to read:
SB55-ASA1-AA29,21,1716 100.41 (1) (bn) Notwithstanding s. 93.01 (3), "department" means the
17department of justice.
SB55-ASA1-AA29, s. 2432p 18Section 2432p. 100.42 (1) (cm) of the statutes is created to read:
SB55-ASA1-AA29,21,2019 100.42 (1) (cm) Notwithstanding s. 93.01 (3), "department" means the
20department of justice.
SB55-ASA1-AA29, s. 2433g 21Section 2433g. 100.43 (1) (am) of the statutes is created to read:
SB55-ASA1-AA29,21,2322 100.43 (1) (am) Notwithstanding s. 93.01 (3), "department" means the
23department of justice.
SB55-ASA1-AA29, s. 2433m 24Section 2433m. 100.44 (5) of the statutes is amended to read:
SB55-ASA1-AA29,22,7
1100.44 (5) Enforcement. For any violation of sub. (3), the department of justice
2may, on behalf of the state, bring an action in any court of competent jurisdiction for
3the recovery of forfeitures authorized under sub. (4), for temporary or permanent
4injunctive relief and for any other appropriate relief. The court may make any order
5or judgment that is necessary to restore to any person any pecuniary loss suffered
6because of a violation of sub. (3) if proof of the loss is shown to the satisfaction of the
7court.".
SB55-ASA1-AA29,22,8 816. Page 890, line 25: after that line insert:
SB55-ASA1-AA29,22,9 9" Section 2434g. 100.46 (1) of the statutes is amended to read:
SB55-ASA1-AA29,22,1210 100.46 (1) Energy conservation standards. The department of justice may by
11rule adopt energy conservation standards for products that have been established in
12or promulgated under 42 USC 6291 to 6309.
SB55-ASA1-AA29, s. 2434i 13Section 2434i. 100.46 (2) of the statutes is amended to read:
SB55-ASA1-AA29,22,1814 100.46 (2) Prohibited acts; enforcement. No person may sell at retail, install
15or cause to be installed any product that is not in compliance with rules promulgated
16under sub. (1). In addition to other penalties and enforcement procedures, the
17department of justice may apply to a court for a temporary or permanent injunction
18restraining any person from violating a rule adopted under sub. (1).
SB55-ASA1-AA29, s. 2434k 19Section 2434k. 100.50 (6) (b) of the statutes is amended to read:
SB55-ASA1-AA29,22,2220 100.50 (6) (b) In lieu of or in addition to the remedy under par. (a), the
21department of justice may seek an injunction restraining any person from violating
22this section.
SB55-ASA1-AA29, s. 2434m 23Section 2434m. 100.50 (6) (c) of the statutes is amended to read:
SB55-ASA1-AA29,23,3
1100.50 (6) (c) The department of justice, or any district attorney upon the
2request of the department of justice, may commence an action in the name of the
3state under par. (a) or (b).".
SB55-ASA1-AA29,23,4 417. Page 898, line 20: after that line insert:
SB55-ASA1-AA29,23,5 5" Section 2489m. 101.175 (3) (intro.) of the statutes is amended to read:
SB55-ASA1-AA29,23,96 101.175 (3) (intro.) The department, in consultation with the department of
7agriculture, trade and consumer protection justice, shall establish by rule quality
8standards for local energy resource systems which do not impede development of
9innovative systems but which do:".
SB55-ASA1-AA29,23,10 1018. Page 940, line 4: after that line insert:
SB55-ASA1-AA29,23,11 11" Section 2817m. 134.71 (12) of the statutes is amended to read:
SB55-ASA1-AA29,23,1812 134.71 (12) Applications and forms. The department of agriculture, trade and
13consumer protection, in consultation with the department of justice, shall develop
14applications and other forms required under subs. (5) (intro.) and (8) (c). The
15department of agriculture, trade and consumer protection shall print a sufficient
16number of applications and forms to provide to counties and municipalities for
17distribution to pawnbrokers, secondhand article dealers and secondhand jewelry
18dealers at no cost.".
SB55-ASA1-AA29,23,19 1919. Page 940, line 10: after that line insert:
SB55-ASA1-AA29,23,20 20" Section 2828g. 136.03 (title) of the statutes is amended to read:
SB55-ASA1-AA29,23,22 21136.03 (title) Duties of the department of agriculture, trade and
22consumer protection
justice.
SB55-ASA1-AA29, s. 2828j 23Section 2828j. 136.03 (1) (intro.) of the statutes is amended to read:
SB55-ASA1-AA29,24,6
1136.03 (1) (intro.) The department of agriculture, trade and consumer
2protection
of justice shall investigate violations of this chapter and of rules and
3orders issued under s. 136.04. The department of justice may subpoena persons and
4records to facilitate its investigations, and may enforce compliance with such
5subpoenas as provided in s. 885.12. The department of justice may in on behalf of
6the state:
SB55-ASA1-AA29, s. 2828m 7Section 2828m. 136.04 of the statutes is amended to read:
SB55-ASA1-AA29,24,11 8136.04 Powers of the department of agriculture, trade and consumer
9protection
justice. (1) The department of agriculture, trade and consumer
10protection
justice may adopt such rules as may be required to carry out the purposes
11of this chapter.
SB55-ASA1-AA29,24,15 12(2) The department of agriculture, trade and consumer protection justice after
13public hearing may issue general or special orders to carry out the purposes of this
14chapter and to determine and prohibit unfair trade practices in business or unfair
15methods of competition in business pursuant to s. 100.20 (2) to (4).".
SB55-ASA1-AA29,24,16 1620. Page 958, line 25: after that line insert:
SB55-ASA1-AA29,24,17 17" Section 2854g. 165.065 (2) of the statutes is amended to read:
SB55-ASA1-AA29,25,218 165.065 (2) The assistant attorney general in charge of antitrust investigations
19and prosecutions is to cooperate actively with the antitrust division of the U.S.
20department of justice in everything that concerns monopolistic practices in
21Wisconsin, and also to cooperate actively with the department of agriculture, trade
22and consumer protection in the work which this agency is carrying on under s. 100.20
23of the marketing law
with regard to monopolistic practices in the field of agriculture

1and with the federal trade commission on matters arising in or affecting Wisconsin
2which pertain to its jurisdiction.".
SB55-ASA1-AA29,25,3 321. Page 959, line 8: delete lines 8 to 14 and substitute:
SB55-ASA1-AA29,25,4 4" Section 2855b. 165.25 (4) (ar) of the statutes is amended to read:
SB55-ASA1-AA29,25,125 165.25 (4) (ar) The department of justice shall furnish all legal services
6required by
represent the department of agriculture, trade and consumer protection
7in any court action relating to the enforcement of ss. 100.171, 100.173, 100.174,
8100.175, 100.177, 100.18, 100.182, 100.20, 100.205, 100.207, 100.209, 100.21,
9100.28, 100.50 and 100.51 and chs. 136, 344, 704, 707 and 779
100.01 to 100.03,
10100.05 to 100.07, 100.14, 100.183 to 100.19, 100.201, 100.22, 100.235, 100.27,
11100.285 to 100.297, 100.33 to 100.36, 100.45, 100.47, and 100.48
, together with any
12other services as are necessarily connected to the legal services.".
SB55-ASA1-AA29,25,13 1322. Page 959, line 24: after that line insert:
SB55-ASA1-AA29,25,14 14" Section 2856g. 165.25 (11) of the statutes is created to read:
SB55-ASA1-AA29,25,1915 165.25 (11) Consumer protection administration and enforcement.
16Administer and enforce ss. 100.15 to 100.182, 100.20, 100.205, 100.207 to 100.2095,
17100.28, 100.31, 100.37 to 100.44, 100.46, and 100.50 and chs. 136, 344, 704, 707 and
18779. The department may issue general or special orders in administering and
19enforcing these provisions.".
SB55-ASA1-AA29,25,20 2023. Page 1118, line 21: after that line insert:
SB55-ASA1-AA29,25,21 21" Section 3427r. 344.576 (3) (a) 5. of the statutes is amended to read:
SB55-ASA1-AA29,25,2322 344.576 (3) (a) 5. The address and telephone number of the department of
23agriculture, trade and consumer protection justice.
SB55-ASA1-AA29, s. 3427t 24Section 3427t. 344.576 (3) (c) of the statutes is amended to read:
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