LRBs0292/1
CTS:wlj&lmk:pg
2005 - 2006 LEGISLATURE
SENATE SUBSTITUTE AMENDMENT 2,
TO 2005 SENATE BILL 320
January 17, 2006 - Offered by Senator Kanavas.
SB320-SSA2,1,4 1An Act to amend 20.455 (1) (gh), 100.263, 100.264 (2) (intro.) and 165.25 (4) (ar);
2and to create 20.115 (1) (gs), 100.54 and 943.201 (2m) of the statutes; relating
3to:
regulating certain electronic mail solicitations and practices related to
4electronic mail solicitations, providing penalties, and making an appropriation.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB320-SSA2, s. 1 5Section 1. 20.115 (1) (gs) of the statutes is created to read:
SB320-SSA2,1,86 20.115 (1) (gs) Investigations; electronic mail solicitations. Twenty percent of
7all moneys received as awards under s. 100.263 for the costs of investigating a
8violation of s. 100.54, for the purpose of the investigation of violations of s. 100.54.
SB320-SSA2, s. 2 9Section 2. 20.455 (1) (gh) of the statutes is amended to read:
SB320-SSA2,2,410 20.455 (1) (gh) Investigation and prosecution. Moneys received under ss. 49.49
11(6), 100.263, 133.16, 281.98 (2), 283.91 (5), 289.96 (3) (b), 292.99 (2), 293.87 (4) (b),
12295.19 (3) (b) 2., and 299.97 (2), and 10 percent of all moneys received as awards

1under s. 100.263 for the costs of investigation and the expenses of prosecution,
2including attorney fees, from a person who violates ch. 100, except moneys received
3for the costs of investigating a violation of s. 100.54,
for the purpose of the expenses
4of investigation and prosecution of violations, including attorney fees.
SB320-SSA2, s. 3 5Section 3. 100.263 of the statutes is amended to read:
SB320-SSA2,2,16 6100.263 Recovery. In addition to other remedies available under this chapter,
7the court may award the department the reasonable and necessary costs of
8investigation and an amount reasonably necessary to remedy the harmful effects of
9the violation and the court may award the department of justice the reasonable and
10necessary expenses of prosecution, including attorney fees, from any person who
11violates this chapter. The department and the department of justice shall deposit in
12the state treasury for deposit in the general fund all moneys that the court awards
13to the department, the department of justice, or the state under this section. Ten
14percent of the money deposited in the general fund that was awarded under this
15section for the costs of investigation and the expenses of prosecution, including
16attorney fees, shall be credited to the appropriation account under s. 20.455 (1) (gh).
SB320-SSA2, s. 4 17Section 4. 100.264 (2) (intro.) of the statutes is amended to read:
SB320-SSA2,2,2518 100.264 (2) Supplemental forfeiture. (intro.) If a fine or a forfeiture is
19imposed on a person for a violation under s. 100.16, 100.17, 100.18, 100.182, 100.183,
20100.20, 100.205, 100.207, 100.21, 100.30 (3), 100.35, 100.44 or, 100.46, or 100.54 or
21a rule promulgated under one of those sections, the person shall be subject to a
22supplemental forfeiture not to exceed $10,000 for that violation if the conduct by the
23defendant, for which the violation was imposed, was perpetrated against an elderly
24person or disabled person and if the court finds that any of the following factors is
25present:
SB320-SSA2, s. 5
1Section 5. 100.54 of the statutes is created to read:
SB320-SSA2,3,2 2100.54 Electronic mail solicitations. (1) Definitions. In this section:
SB320-SSA2,3,43 (a) "Consent" means express consent given upon a person's own initiative or in
4response to a clear and conspicuous request for consent.
SB320-SSA2,3,75 (am) "Electronic mail service provider" means any person that is an
6intermediary in providing Internet users with an electronic mail address and the
7ability to send or receive electronic mail.
SB320-SSA2,3,148 (b) "Electronic mail solicitation" means an electronic mail message, including
9any program or document attached to the messages, that is sent by one or more
10persons without the consent of the recipient for the purpose of selling, leasing, or
11offering to sell or lease, property, goods, or services to the recipient, or for the purpose
12of inducing the recipient to provide identifying information. "Electronic mail
13solicitation" does not include an electronic mail solicitation sent by any of the
14following:
SB320-SSA2,3,1615 1. An organization, if the electronic mail solicitation is sent to a member of the
16organization.
SB320-SSA2,3,1917 2. An agency of the federal government, of the state, or of a city, village, town,
18or county, including the University of Wisconsin System and public schools in this
19state.
SB320-SSA2,3,2020 (bg) "Identifying information" means any of the following:
SB320-SSA2,3,2221 1. The unique identifying driver number assigned to an individual by the
22department of transportation under s. 343.17 (3) (a) 4.
SB320-SSA2,3,2323 2. An individual's social security number.
SB320-SSA2,3,2524 3. The identifying number of an individual's depository account, as defined in
25s. 815.18 (2) (e).
SB320-SSA2,4,2
14. An individual's unique biometric data, including fingerprint, voice, retina or
2iris image, or other unique physical representation.
SB320-SSA2,4,33 5. An individual's electronic signature, as defined in s. 178.46 (1g) (c).
SB320-SSA2,4,74 6. Any other unique code, number, information, or data pertaining to an
5individual that can be used, alone or in conjunction with another object or device, to
6obtain, access, or transfer the individual's money, goods, services, benefits, or any
7other thing of value.
SB320-SSA2,4,108 (br) "Internet" means the international computer network of both federal and
9nonfederal interoperable packet switched data networks, including the graphical
10subnetwork known as the World Wide Web.
SB320-SSA2,4,1211 (c) "Internet user" means a person that maintains an electronic mail address
12with an electronic mail service provider.
SB320-SSA2,4,1713 (e) "Send" means to originate or transmit an electronic mail message or to
14procure the origination or transmission of an electronic mail message, but does not
15include actions that constitute routine conveyance of an electronic mail message,
16such as the transmission of an electronic mail message by an electronic mail service
17provider.
SB320-SSA2,4,1818 (em) "Sender" means a person who sends an electronic mail solicitation.
SB320-SSA2,4,2019 (fm) "Web site" means a location on the Internet with a single uniform resource
20locator or any other single location on the Internet.
SB320-SSA2,4,22 21(2) Prohibitions. (a) Except as provided in par. (b), no person may do any of
22the following:
SB320-SSA2,4,2523 1. Send an electronic mail solicitation that misrepresents or obscures the
24identity, telephone number, return electronic mail address, or street mailing address
25of the person sending the electronic mail solicitation.
SB320-SSA2,5,3
12. Send, or assist another in sending, an electronic mail solicitation that
2misrepresents or obscures information identifying the origin or transmission path
3of the electronic mail solicitation.
SB320-SSA2,5,74 2m. Send to a person a request for the person's consent to receive an electronic
5mail solicitation from a 3rd party, unless the request for consent contains clear and
6conspicuous notice that the person's electronic mail address could be transferred to
7the 3rd party for the purpose of sending electronic mail solicitations to the person.
SB320-SSA2,5,88 3. Send more than one electronic mail solicitation if any of the following apply:
SB320-SSA2,5,119 a. The person obtains 15 or more electronic mail accounts or Internet user
10accounts by misrepresenting the person's identity and uses one of the accounts to
11knowingly send the electronic mail solicitations.
SB320-SSA2,5,1412 b. The person obtains 2 or more Internet domain names by misrepresenting the
13person's identity and uses one of the domain names to send the electronic mail
14solicitations.
SB320-SSA2,5,1715 c. The person misrepresents the right to use 5 or more Internet protocol
16addresses and uses one of the Internet protocol addresses to send the electronic mail
17solicitations.
SB320-SSA2,5,2018 d. The person accesses the computer or Internet user account of another
19without the consent of the owner of the computer or Internet user account and sends
20the electronic mail solicitations using the computer or Internet user account.
SB320-SSA2,5,2221 4. Sell, give, or otherwise distribute, or possess with the intent to sell, give, or
22otherwise distribute, software that is any of the following:
SB320-SSA2,5,2523 a. Primarily designed or produced for the purpose of facilitating or enabling the
24falsification of electronic mail transmission information or other routing
25information.
SB320-SSA2,6,3
1b. Of limited commercially significant purpose other than to facilitate or enable
2the falsification of electronic mail transmission information or other routing
3information.
SB320-SSA2,6,64 c. Marketed by that person or someone in concert with that person for use in
5facilitating or enabling the falsification of electronic mail transmission information
6or other routing information.
SB320-SSA2,6,107 5. Sell an electronic mail address to another person for the purpose of
8facilitating or enabling the falsification of commercial electronic mail transmission
9information unless the seller first obtains the electronic mail address holder's
10consent to sell that electronic mail address.
SB320-SSA2,6,1411 6. Collect electronic mail addresses appearing on the Internet for the purpose
12of sending, or advertising in, an electronic mail solicitation that contains untrue,
13deceptive, or misleading information or that solicits the sale or lease of fraudulent
14products or services.
SB320-SSA2,6,1815 7. Take any action by means of a Web site, electronic mail message, or other use
16of the Internet to induce another person to provide identifying information by
17misrepresenting the identity or affiliation of the person making the request or
18misrepresenting the purpose of a solicitation or request.
SB320-SSA2,6,2219 (b) Paragraph (a) 1. to 3. does not apply to a person who, through an automatic
20technical process, transmits, routes, relays, handles, or stores an electronic mail
21solicitation, if the identity or address of the recipient of the electronic mail
22solicitation is determined by another.
SB320-SSA2,6,24 23(3) Enforcement. (a) The department may investigate violations of this
24section.
SB320-SSA2,7,3
1(b) The department shall make available to the public, in an electronic format,
2information that explains how a person who receives an electronic mail solicitation
3that violates this section may file a complaint with the department.
SB320-SSA2,7,5 4(4) Criminal penalties. (a) Except as provided in pars. (b) to (d), whoever
5violates this section is guilty of a Class A misdemeanor.
SB320-SSA2,7,76 (b) Whoever violates this section is guilty of a Class I felony if any of the
7following apply:
SB320-SSA2,7,98 1. The person sends more than 250 electronic mail solicitations in any 24-hour
9period.
SB320-SSA2,7,1010 2. The violation causes a loss of more than $500 in any 12-month period.
SB320-SSA2,7,1211 3. The person acts in concert with 3 or more others as a leader or organizer of
12the conduct that violates this section.
SB320-SSA2,7,1513 (c) Whoever violates sub. (2) (a) 3. is guilty of a Class I felony, if the person
14obtains 20 or more electronic mail accounts or Internet user accounts by
15misrepresenting the person's identity.
SB320-SSA2,7,1616 (cm) Whoever violates sub. (2) (a) 7. is guilty of a class H felony.
SB320-SSA2,7,1817 (d) Whoever violates this section is guilty of a Class H felony, if any of the
18following apply:
SB320-SSA2,7,1919 1. The person acted in furtherance of a felony.
SB320-SSA2,7,2220 2. The person has previously been convicted of violating any law of this state
21or another state, or a federal law, that regulates the transmission of electronic mail
22solicitations.
SB320-SSA2,7,2523 (e) In addition to the penalties authorized under this section, a court may order
24that a person who is guilty of violating this section forfeit to the state any of the
25following:
SB320-SSA2,8,2
11. Money or other things of value the person obtained as a result of violating
2this section.
SB320-SSA2,8,53 2. Personal property used in connection with a violation of this section, if the
4owner of the personal property knew it was used in connection with a violation of this
5section.
SB320-SSA2,8,8 6(5) Civil forfeitures. (a) The department may initiate a civil action against
7a person who violates this section and recover a civil penalty in the following
8amounts:
SB320-SSA2,8,109 1. Not more than the greater of $25,000 per day of violation, or $8 per electronic
10mail solicitation sent in violation of this section.
SB320-SSA2,8,1411 2. If the court finds the person sent an electronic mail solicitation in violation
12of this section to a computer that the person knew or should have known was
13accessible to a minor, the amount under subd. 1. plus an additional forfeiture not to
14exceed $10,000 per violation.
SB320-SSA2,8,1615 (b) An action under this subsection shall be initiated not later than 2 years after
16the last violation.
SB320-SSA2,8,23 17(5m) Private action. (a) If a person, other than an electronic mail service
18provider, is injured by an electronic mail solicitation that violates this section, the
19person may bring an action against the sender of the electronic mail solicitation to
20recover damages not to exceed $500 or twice the amount of the person's pecuniary
21loss, whichever is greater, if the electronic mail solicitation is one of 250 or more
22electronic mail solicitations that violate this section sent by a person in a 24-hour
23period.
SB320-SSA2,9,224 (b) If a person is injured by an electronic mail solicitation that violates sub. (2)
25(a) 7., the person may bring an action against the sender of the electronic mail

1solicitation to recover damages not to exceed $500 or twice the amount of the person's
2pecuniary loss.
SB320-SSA2,9,83 (c) 1. If an electronic mail service provider is injured by an electronic mail
4solicitation that violates this section and that is one of 250 or more electronic mail
5solicitations that violate this section sent by a person in a 24-hour period, the
6electronic mail service provider may bring an action against the sender of the
7electronic mail solicitation to recover damages as specified in subd. 2., if all of the
8following are true:
SB320-SSA2,9,109 a. The electronic mail solicitation violates a policy of the electronic mail service
10provider.
SB320-SSA2,9,1211 b. The sender has knowledge of the policy or the policy is available at the
12electronic mail service provider's Web site.
SB320-SSA2,9,1513 2. An electronic mail service provider that prevails in an action under subd. 1.
14shall recover damages in one of the following amounts, as selected by the electronic
15mail service provider:
SB320-SSA2,9,1616 a. The amount of the electronic mail service provider's pecuniary loss.
SB320-SSA2,9,1817 b. $1 for each electronic mail solicitation sent during the 24-hour period to an
18Internet user of the electronic mail service provider.
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