SB320-SSA2,3,1615 1. An organization, if the electronic mail solicitation is sent to a member of the
16organization.
SB320-SSA2,3,1917 2. An agency of the federal government, of the state, or of a city, village, town,
18or county, including the University of Wisconsin System and public schools in this
19state.
SB320-SSA2,3,2020 (bg) "Identifying information" means any of the following:
SB320-SSA2,3,2221 1. The unique identifying driver number assigned to an individual by the
22department of transportation under s. 343.17 (3) (a) 4.
SB320-SSA2,3,2323 2. An individual's social security number.
SB320-SSA2,3,2524 3. The identifying number of an individual's depository account, as defined in
25s. 815.18 (2) (e).
SB320-SSA2,4,2
14. An individual's unique biometric data, including fingerprint, voice, retina or
2iris image, or other unique physical representation.
SB320-SSA2,4,33 5. An individual's electronic signature, as defined in s. 178.46 (1g) (c).
SB320-SSA2,4,74 6. Any other unique code, number, information, or data pertaining to an
5individual that can be used, alone or in conjunction with another object or device, to
6obtain, access, or transfer the individual's money, goods, services, benefits, or any
7other thing of value.
SB320-SSA2,4,108 (br) "Internet" means the international computer network of both federal and
9nonfederal interoperable packet switched data networks, including the graphical
10subnetwork known as the World Wide Web.
SB320-SSA2,4,1211 (c) "Internet user" means a person that maintains an electronic mail address
12with an electronic mail service provider.
SB320-SSA2,4,1713 (e) "Send" means to originate or transmit an electronic mail message or to
14procure the origination or transmission of an electronic mail message, but does not
15include actions that constitute routine conveyance of an electronic mail message,
16such as the transmission of an electronic mail message by an electronic mail service
17provider.
SB320-SSA2,4,1818 (em) "Sender" means a person who sends an electronic mail solicitation.
SB320-SSA2,4,2019 (fm) "Web site" means a location on the Internet with a single uniform resource
20locator or any other single location on the Internet.
SB320-SSA2,4,22 21(2) Prohibitions. (a) Except as provided in par. (b), no person may do any of
22the following:
SB320-SSA2,4,2523 1. Send an electronic mail solicitation that misrepresents or obscures the
24identity, telephone number, return electronic mail address, or street mailing address
25of the person sending the electronic mail solicitation.
SB320-SSA2,5,3
12. Send, or assist another in sending, an electronic mail solicitation that
2misrepresents or obscures information identifying the origin or transmission path
3of the electronic mail solicitation.
SB320-SSA2,5,74 2m. Send to a person a request for the person's consent to receive an electronic
5mail solicitation from a 3rd party, unless the request for consent contains clear and
6conspicuous notice that the person's electronic mail address could be transferred to
7the 3rd party for the purpose of sending electronic mail solicitations to the person.
SB320-SSA2,5,88 3. Send more than one electronic mail solicitation if any of the following apply:
SB320-SSA2,5,119 a. The person obtains 15 or more electronic mail accounts or Internet user
10accounts by misrepresenting the person's identity and uses one of the accounts to
11knowingly send the electronic mail solicitations.
SB320-SSA2,5,1412 b. The person obtains 2 or more Internet domain names by misrepresenting the
13person's identity and uses one of the domain names to send the electronic mail
14solicitations.
SB320-SSA2,5,1715 c. The person misrepresents the right to use 5 or more Internet protocol
16addresses and uses one of the Internet protocol addresses to send the electronic mail
17solicitations.
SB320-SSA2,5,2018 d. The person accesses the computer or Internet user account of another
19without the consent of the owner of the computer or Internet user account and sends
20the electronic mail solicitations using the computer or Internet user account.
SB320-SSA2,5,2221 4. Sell, give, or otherwise distribute, or possess with the intent to sell, give, or
22otherwise distribute, software that is any of the following:
SB320-SSA2,5,2523 a. Primarily designed or produced for the purpose of facilitating or enabling the
24falsification of electronic mail transmission information or other routing
25information.
SB320-SSA2,6,3
1b. Of limited commercially significant purpose other than to facilitate or enable
2the falsification of electronic mail transmission information or other routing
3information.
SB320-SSA2,6,64 c. Marketed by that person or someone in concert with that person for use in
5facilitating or enabling the falsification of electronic mail transmission information
6or other routing information.
SB320-SSA2,6,107 5. Sell an electronic mail address to another person for the purpose of
8facilitating or enabling the falsification of commercial electronic mail transmission
9information unless the seller first obtains the electronic mail address holder's
10consent to sell that electronic mail address.
SB320-SSA2,6,1411 6. Collect electronic mail addresses appearing on the Internet for the purpose
12of sending, or advertising in, an electronic mail solicitation that contains untrue,
13deceptive, or misleading information or that solicits the sale or lease of fraudulent
14products or services.
SB320-SSA2,6,1815 7. Take any action by means of a Web site, electronic mail message, or other use
16of the Internet to induce another person to provide identifying information by
17misrepresenting the identity or affiliation of the person making the request or
18misrepresenting the purpose of a solicitation or request.
SB320-SSA2,6,2219 (b) Paragraph (a) 1. to 3. does not apply to a person who, through an automatic
20technical process, transmits, routes, relays, handles, or stores an electronic mail
21solicitation, if the identity or address of the recipient of the electronic mail
22solicitation is determined by another.
SB320-SSA2,6,24 23(3) Enforcement. (a) The department may investigate violations of this
24section.
SB320-SSA2,7,3
1(b) The department shall make available to the public, in an electronic format,
2information that explains how a person who receives an electronic mail solicitation
3that violates this section may file a complaint with the department.
SB320-SSA2,7,5 4(4) Criminal penalties. (a) Except as provided in pars. (b) to (d), whoever
5violates this section is guilty of a Class A misdemeanor.
SB320-SSA2,7,76 (b) Whoever violates this section is guilty of a Class I felony if any of the
7following apply:
SB320-SSA2,7,98 1. The person sends more than 250 electronic mail solicitations in any 24-hour
9period.
SB320-SSA2,7,1010 2. The violation causes a loss of more than $500 in any 12-month period.
SB320-SSA2,7,1211 3. The person acts in concert with 3 or more others as a leader or organizer of
12the conduct that violates this section.
SB320-SSA2,7,1513 (c) Whoever violates sub. (2) (a) 3. is guilty of a Class I felony, if the person
14obtains 20 or more electronic mail accounts or Internet user accounts by
15misrepresenting the person's identity.
SB320-SSA2,7,1616 (cm) Whoever violates sub. (2) (a) 7. is guilty of a class H felony.
SB320-SSA2,7,1817 (d) Whoever violates this section is guilty of a Class H felony, if any of the
18following apply:
SB320-SSA2,7,1919 1. The person acted in furtherance of a felony.
SB320-SSA2,7,2220 2. The person has previously been convicted of violating any law of this state
21or another state, or a federal law, that regulates the transmission of electronic mail
22solicitations.
SB320-SSA2,7,2523 (e) In addition to the penalties authorized under this section, a court may order
24that a person who is guilty of violating this section forfeit to the state any of the
25following:
SB320-SSA2,8,2
11. Money or other things of value the person obtained as a result of violating
2this section.
SB320-SSA2,8,53 2. Personal property used in connection with a violation of this section, if the
4owner of the personal property knew it was used in connection with a violation of this
5section.
SB320-SSA2,8,8 6(5) Civil forfeitures. (a) The department may initiate a civil action against
7a person who violates this section and recover a civil penalty in the following
8amounts:
SB320-SSA2,8,109 1. Not more than the greater of $25,000 per day of violation, or $8 per electronic
10mail solicitation sent in violation of this section.
SB320-SSA2,8,1411 2. If the court finds the person sent an electronic mail solicitation in violation
12of this section to a computer that the person knew or should have known was
13accessible to a minor, the amount under subd. 1. plus an additional forfeiture not to
14exceed $10,000 per violation.
SB320-SSA2,8,1615 (b) An action under this subsection shall be initiated not later than 2 years after
16the last violation.
SB320-SSA2,8,23 17(5m) Private action. (a) If a person, other than an electronic mail service
18provider, is injured by an electronic mail solicitation that violates this section, the
19person may bring an action against the sender of the electronic mail solicitation to
20recover damages not to exceed $500 or twice the amount of the person's pecuniary
21loss, whichever is greater, if the electronic mail solicitation is one of 250 or more
22electronic mail solicitations that violate this section sent by a person in a 24-hour
23period.
SB320-SSA2,9,224 (b) If a person is injured by an electronic mail solicitation that violates sub. (2)
25(a) 7., the person may bring an action against the sender of the electronic mail

1solicitation to recover damages not to exceed $500 or twice the amount of the person's
2pecuniary loss.
SB320-SSA2,9,83 (c) 1. If an electronic mail service provider is injured by an electronic mail
4solicitation that violates this section and that is one of 250 or more electronic mail
5solicitations that violate this section sent by a person in a 24-hour period, the
6electronic mail service provider may bring an action against the sender of the
7electronic mail solicitation to recover damages as specified in subd. 2., if all of the
8following are true:
SB320-SSA2,9,109 a. The electronic mail solicitation violates a policy of the electronic mail service
10provider.
SB320-SSA2,9,1211 b. The sender has knowledge of the policy or the policy is available at the
12electronic mail service provider's Web site.
SB320-SSA2,9,1513 2. An electronic mail service provider that prevails in an action under subd. 1.
14shall recover damages in one of the following amounts, as selected by the electronic
15mail service provider:
SB320-SSA2,9,1616 a. The amount of the electronic mail service provider's pecuniary loss.
SB320-SSA2,9,1817 b. $1 for each electronic mail solicitation sent during the 24-hour period to an
18Internet user of the electronic mail service provider.
SB320-SSA2,9,2019 c. $25,000 for each 24-hour period in which the electronic mail service provider
20is injured by an electronic mail solicitation as described in subd. 1.
SB320-SSA2,9,2321 (d) In an action under this subsection, the court shall award reasonable
22attorney fees, notwithstanding s. 814.04 (1), to a person who obtains equitable relief,
23damages, or both.
SB320-SSA2,9,25 24(6) Affirmative defense. (a) It is an affirmative defense to the sending of an
25electronic mail solicitation in violation of this section if the person who sent the

1electronic mail solicitation demonstrates, by a preponderance of the evidence, that
2the electronic mail solicitation was sent in error and the person did all of the
3following:
SB320-SSA2,10,54 1. Provided to recipients of the electronic mail solicitations a reasonable
5opportunity to request that the person send no further electronic mail solicitations.
SB320-SSA2,10,86 2. Established and implemented, with due care, reasonable practices and
7procedures effectively to prevent the sending of electronic mail solicitations from
8that person in violation of this section.
SB320-SSA2,10,109 3. Trained the person's employees, if any, with regard to the requirements of
10this section.
SB320-SSA2,10,1111 4. Maintained records documenting compliance with this section.
SB320-SSA2,10,1512 (b) No person may exercise the defense under par. (a) more than once in any
1312-month period. A person exercises the defense if the defense is asserted in
14response to any complaint made to the department about a violation of this section,
15regardless of whether litigation has been initiated.
SB320-SSA2,10,18 16(7) Immunity. An electronic mail service provider is immune from civil liability
17for any good faith acts or omissions related to the blocking of electronic mail
18solicitations sent in violation of this section.
SB320-SSA2,10,21 19(8) Territorial application. This section applies to any interstate electronic
20mail solicitation sent or received by a person in this state and any intrastate
21electronic mail solicitation.
SB320-SSA2, s. 6 22Section 6. 165.25 (4) (ar) of the statutes is amended to read:
SB320-SSA2,11,323 165.25 (4) (ar) The department of justice shall furnish all legal services
24required by the department of agriculture, trade and consumer protection relating
25to the enforcement of ss. 100.171, 100.173, 100.174, 100.175, 100.177, 100.18,

1100.182, 100.20, 100.205, 100.207, 100.209, 100.21, 100.28, 100.37, 100.42, 100.50
2and, 100.51, and 100.54 and chs. 126, 136, 344, 704, 707, and 779, together with any
3other services as are necessarily connected to the legal services.
SB320-SSA2, s. 7 4Section 7. 943.201 (2m) of the statutes is created to read:
SB320-SSA2,11,85 943.201 (2m) Notwithstanding the maximum fine specified in s. 939.50 (3) (h),
6a person who violates sub. (2) may be fined not more than $20,000 if, in committing
7that violation, the person used identifying information, as defined in s. 100.54 (1)
8(bg), obtained through a violation of s. 100.54 (2) (a) 7.
SB320-SSA2, s. 8 9Section 8. Nonstatutory provisions.
SB320-SSA2,11,1110 (1) The assembly chief clerk shall send a copy of this act to the attorney general
11of each state and to the attorney general of the United States.
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