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(2) (b) (intro.) Produces a demonstrated, direct and substantial benefit
7for ratepayers. Advertising which produces a direct and substantial benefit for
8ratepayers is limited to advertising which
does any of the following:
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2. Conveys safety information on the use of energy
;
.
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(2) (b) 2g. Conveys health or safety information related to a water
2system or the use of water, including information on preventing frozen water
3laterals.
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2r. Identifies the public utility on public utility property or the location of public
5utility property.
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(2) (b) 3. Demonstrates methods of reducing ratepayer costs
;.
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4. Otherwise directly and substantially benefits ratepayers
; or.
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(2m) Notwithstanding sub. (2), a public utility may charge its
12ratepayers for expenditures for reasonable direct communication to ratepayers that
13will be directly and substantially impacted by ongoing or future water public utility
14operations or construction.”.