AJR53: Joint Resolution Text

LRB-3584/1

PJD:jld:pg

2003 - 2004 LEGISLATURE

2003 Assembly JOINT RESOLUTION 53

October 30, 2003 - Introduced by Representatives Gard, Foti and Kreuser, cosponsored by Senators Panzer and Erpenbach. Referred to Committee on Rules.

AJR53,1,1 Relating to: the 100th anniversary of the Miller High Life brand.

AJR53,1,3 Whereas, 2003 represents the 100th year of existence for the Miller High Life brand; and

AJR53,1,5 Whereas, the name "Miller High Life" was selected in 1903 for a new premium beer originally brewed in Milwaukee, Wisconsin, by the Miller family; and

AJR53,1,7 Whereas, Miller High Life was first christened "The Champagne of Bottled Beer" in 1906, the origins of a moniker that has endured for a century; and

AJR53,1,11 Whereas, the nature of Miller High Life as a fundamental element of the Miller Brewing Company is evidenced by the contribution of the brand's name to the Miller corporation, at that time known as the "Miller High Life Company," for a period in the 1930s; and

AJR53,1,13 Whereas, the production of Miller High Life, nearly in its entirety, was shipped overseas to men serving in the United States armed forces during World War II; and

AJR53,1,15 Whereas, Miller High Life represents the keystone of the characteristic "Miller Time" slogan beginning in 1971; and

AJR53,2,2 Whereas, Miller High Life has ranked in the top 10 beer brands sold nationally since 1971; and

AJR53,2,4 Whereas, Miller High Life was awarded the silver medal at the Great American Beer Festival in 1989; and

AJR53,2,6 Whereas, Miller High Life was awarded the gold medal in the American Style Lager category at the World Beer Cup in 2002; and

AJR53,2,9 Whereas, Miller High Life represents the 2nd largest volume brand for the Miller Brewing Company, the 2nd largest brewer in the United States; now, therefore, be it

AJR53,2,13 Resolved by the assembly, the senate concurring, That the members of the Wisconsin legislature recognize and celebrate the centennial anniversary of Miller High Life and commends the brand's rich history and undeniable contributions to the economy and heritage of the state.

AJR53,2,14 (End)