SB1,1054,1816 77.51 (14g) (em) The distribution of property or items or property under s.
1777.52 (1) (b) or (c)
by a limited liability company to its members in whole or partial
18liquidation;
SB1, s. 2262 19Section 2262. 77.51 (14g) (f) of the statutes is amended to read:
SB1,1054,2220 77.51 (14g) (f) Repossession of property or items or property under s. 77.52 (1)
21(b) or (c)
by the seller from the purchaser when the only consideration is cancellation
22of the purchaser's obligation to pay the remaining balance of the purchase price;
SB1, s. 2263 23Section 2263. 77.51 (14g) (g) of the statutes is amended to read:
SB1,1055,3
177.51 (14g) (g) The transfer of property or items or property under s. 77.52 (1)
2(b) or (c)
in a reorganization as defined in section 368 of the internal revenue code
3in which no gain or loss is recognized for franchise or income tax purposes; or
SB1, s. 2264 4Section 2264. 77.51 (14g) (h) of the statutes is amended to read:
SB1,1055,135 77.51 (14g) (h) Any transfer of all or substantially all the property or items or
6property under s. 77.52 (1) (b) or (c)
held or used by a person in the course of an
7activity requiring the holding of a seller's permit, if after the transfer the real or
8ultimate ownership of the property or items is substantially similar to that which
9existed before the transfer. For the purposes of this section, stockholders,
10bondholders, partners, members or other persons holding an interest in a
11corporation or other entity are regarded as having the real or ultimate ownership of
12the property or items of the corporation or other entity. In this paragraph,
13"substantially similar" means 80% or more of ownership.
SB1, s. 2265 14Section 2265. 77.51 (14r) of the statutes is repealed.
SB1, s. 2266 15Section 2266. 77.51 (15) of the statutes, as affected by 2007 Wisconsin Act 11,
16is repealed.
SB1, s. 2267 17Section 2267. 77.51 (15a) of the statutes is created to read:
SB1,1055,2518 77.51 (15a) (a) "Sales, lease, or rental for resale, sublease, or subrent" includes
19transfers of tangible personal property or items or property under s. 77.52 (1) (b) or
20(c) to a service provider that the service provider transfers in conjunction with but
21not incidental to the selling, performing, or furnishing of any service, and transfers
22of tangible personal property or items or property under s. 77.52 (1) (b) or (c) to a
23service provider that the service provider physically transfers in conjunction with
24the selling, performing, or furnishing services under s. 77.52 (2) (a) 7., 10., 11., or 20.
25This paragraph does not apply to sub. (2).
SB1,1056,2
1(b) "Sales, lease, or rental for resale, sublease, or subrent" does not include any
2of the following:
SB1,1056,63 1. The sale of building materials, supplies, and equipment to owners,
4contractors, subcontractors, or builders for use in real property construction
5activities or the alteration, repair, or improvement of real property, regardless of the
6quantity of such materials, supplies, and equipment sold.
SB1,1056,127 2. Any sale of tangible personal property or items or property under s. 77.52
8(1) (b) or (c) to a purchaser even though such property or items may be used or
9consumed by some other person to whom such purchaser transfers the property or
10items without valuable consideration, such as gifts, and advertising specialties
11distributed at no charge and apart from the sale of other tangible personal property,
12items or property under s. 77.52 (1) (b) or (c), or service.
SB1,1056,1813 3. Transfers of tangible personal property or items or property under s. 77.52
14(1) (b) or (c) to a service provider that the service provider transfers in conjunction
15with the selling, performing, or furnishing of any service, if the tangible personal
16property or items or property under s. 77.52 (1) (b) or (c) are incidental to the service,
17unless the service provider is selling, performing, or furnishing services under s.
1877.52 (2) (a) 7., 10., 11., or 20.
SB1, s. 2268 19Section 2268. 77.51 (15b) of the statutes is created to read:
SB1,1056,2420 77.51 (15b) (a) "Sales price" means the total amount of consideration, including
21cash, credit, property, and services, for which tangible personal property, items or
22property under s. 77.52 (1) (b) or (c), or services are sold, leased, or rented, valued in
23money, whether received in money or otherwise, without any deduction for the
24following:
SB1,1057,2
11. The seller's cost of the property or items or property under s. 77.52 (1) (b) or
2(c) sold.
SB1,1057,53 2. The cost of materials used, labor or service cost, interest, losses, all costs of
4transportation to the seller, all taxes imposed on the seller, and any other expense
5of the seller.
SB1,1057,76 3. Charges by the seller for any services necessary to complete a sale, not
7including delivery and installation charges.
SB1,1057,88 4. a. Delivery charges, except as provided in par. (b) 4.
SB1,1057,189 b. If a shipment includes property or items under s. 77.52 (2) (b) or (c) that are
10subject to tax under this subchapter and property or items that are not subject to tax
11under this subchapter, the amount of the delivery charge that the seller allocates to
12the property or items that are subject to tax under this subchapter is based on the
13total sales price of the property or items that are subject to tax under this subchapter
14as compared to the total sales price of all the property or items or on the total weight
15of the property or items that are subject to tax under this subchapter as compared
16to the total weight of all the property or items, except that if the seller does not make
17the allocation under this subd. 4. b., the purchaser shall allocate the delivery charge
18amount, consistent with this subd. 4. b.
SB1,1057,1919 5. Installation charges.
SB1,1057,2020 (b) "Sales price" does not include:
SB1,1057,2321 1. Discounts, including cash, terms, or coupons, that are not reimbursed by a
223rd party, except as provided in par. (c); that are allowed by a seller; and that are
23taken by a purchaser on a sale.
SB1,1058,324 2. Interest, financing, and carrying charges from credit that is extended on a
25sale of tangible personal property, items or property under s. 77.52 (1) (b) or (c), or

1services, if the amount of the interest, financing, or carrying charges is separately
2stated on the invoice, bill of sale, or similar document that the seller gives to the
3purchaser.
SB1,1058,64 3. Any taxes legally imposed directly on the purchaser that are separately
5stated on the invoice, bill of sale, or similar document that the seller gives to the
6purchaser.
SB1,1058,77 4. Delivery charges for direct mail.
SB1,1058,128 5. In all transactions in which an article of tangible personal property or items
9under s. 77.52 (2) (b) or (c) are traded toward the purchase of an article of greater
10value, the amount of the sales price that represents the amount allowed for the
11article traded, except that this subdivision does not apply to any transaction to which
12subd. 7. or 8. applies.
SB1,1058,1913 6. If a person who purchases a motor vehicle presents a statement issued under
14s. 218.0171 (2) (cq) to the seller at the time of purchase, and the person presents the
15statement to the seller within 60 days from the date of receiving a refund under s.
16218.0171 (2) (b) 2. b., the trade-in amount specified in the statement issued under
17s. 218.0171 (2) (cq), but not to exceed the sales price from the sale of the motor vehicle.
18This subdivision applies only to the first motor vehicle purchased by a person after
19receiving a refund under s. 218.0171 (2) (b) 2. b.
SB1,1058,2520 7. Thirty-five percent of the sales price, excluding trade-ins, of a new mobile
21home, as defined in s. 340.01 (29), that is a primary housing unit or of a new mobile
22home, as defined in s. 340.01 (29), that is transported in 2 unattached sections if the
23total size of the combined sections, not including additions and attachments, is at
24least 984 square feet measured when the sections are ready for transport. This
25subdivision does not apply to a lease or rental.
SB1,1059,6
18. At the retailer's option; except that after the retailer chooses an option the
2retailer may not use the other option for other sales without the department's written
3approval; either 35 percent of the sales price of a manufactured building, as defined
4in s. 101.71 (6), or an amount equal to the sales price of the manufactured building
5minus the cost of materials that become an ingredient or component part of the
6building.
SB1,1059,87 (c) "Sales price" includes consideration received by the seller from a 3rd party,
8if:
SB1,1059,119 1. The seller actually receives consideration from a 3rd party, other than the
10purchaser, and the consideration is directly related to a price reduction or discount
11on a sale.
SB1,1059,1212 2. The seller is obliged to pass the price reduction or discount to the purchaser.
SB1,1059,1513 3. The amount of the consideration that is attributable to the sale is a fixed
14amount and the seller is able to determine that amount at the time of the sale to the
15purchaser.
SB1,1059,1616 4. Any of the following also applies:
SB1,1059,2117 a. The purchaser presents a coupon, certificate, or other documentation to the
18seller to claim the price reduction or discount, if the coupon, certificate, or other
19documentation is authorized, distributed, or granted by the 3rd party with the
20understanding that the 3rd party will reimburse the seller for the amount of the price
21reduction or discount.
SB1,1059,2322 b. The purchaser identifies himself or herself to the seller as a member of a
23group or organization that may claim the price reduction or discount.
SB1,1060,3
1c. The seller provides an invoice to the purchaser, or the purchaser presents a
2coupon, certificate, or other documentation to the seller, that identifies the price
3reduction or discount as a 3rd-party price reduction or discount.
SB1, s. 2269d 4Section 2269d. 77.51 (17) of the statutes is renumbered 77.51 (17) (intro.) and
5amended to read:
SB1,1060,106 77.51 (17) (intro.) "Seller" includes every person selling, leasing, or renting
7tangible personal property or selling, performing, or furnishing services of a kind the
8gross receipts from the sale, lease, rental, performance, or furnishing of which are
9required to be included in the measure of the sales tax. , regardless of all of the
10following:
SB1, s. 2269e 11Section 2269e. 77.51 (17) (intro.) of the statutes, as affected by 2007 Wisconsin
12Act .... (this act), is amended to read:
SB1,1060,1713 77.51 (17) (intro.) "Seller" includes every person selling, leasing, or renting
14tangible personal property or items or property under s. 77.52 (1) (b) or (c) or selling,
15performing, or furnishing services of a kind the gross receipts sales price from the
16sale, lease, rental, performance, or furnishing of which are is required to be included
17in the measure of the sales tax, regardless of all of the following:
SB1, s. 2269f 18Section 2269f. 77.51 (17) (a) to (f) of the statutes are created to read:
SB1,1060,1919 77.51 (17) (a) Whether the transaction is mercantile in nature.
SB1,1060,2020 (b) Whether the seller sells smaller quantities from inventory.
SB1,1060,2121 (c) Whether the seller makes or intends to make a profit on the sale.
SB1,1060,2322 (d) Whether the seller or the buyer receives a benefit the seller or buyer
23bargained for.
SB1,1060,2424 (e) The percentage of the seller's total sales that the sale represents.
SB1,1061,2
1(f) Any activities other than those described in sub. (13) (a) to (o) in which the
2seller is engaged.
SB1, s. 2270 3Section 2270. 77.51 (17m) of the statutes is repealed and recreated to read:
SB1,1061,44 77.51 (17m) "Service address" means any of the following:
SB1,1061,85 (a) The location of the telecommunications equipment to which a customer's
6telecommunications service is charged and from which the telecommunications
7service originates or terminates, regardless of where the telecommunications service
8is billed or paid.
SB1,1061,149 (b) If the location described under par. (a) is not known by the seller who sells
10the telecommunications service, the location where the signal of the
11telecommunications service originates, as identified by the seller's
12telecommunications system or, if the signal is not transmitted by the seller's
13telecommunications system, by information that the seller received from the seller's
14service provider.
SB1,1061,1615 (c) If the locations described under pars. (a) and (b) are not known by the seller
16who sells the telecommunications service, the customer's place of primary use.
SB1, s. 2271 17Section 2271. 77.51 (17w) of the statutes is created to read:
SB1,1061,2118 77.51 (17w) "Soft drink" means a beverage that contains less than 0.5 percent
19of alcohol and that contains natural or artificial sweeteners. "Soft drink" does not
20include a beverage that contains milk or milk products; soy, rice, or similar milk
21substitutes; or more than 50 percent vegetable or fruit juice by volume.
SB1, s. 2273 22Section 2273. 77.51 (18) of the statutes is amended to read:
SB1,1061,2523 77.51 (18) "Storage" includes any keeping or retention in this state of tangible
24personal property or items or property under s. 77.52 (1) (b) or (c) purchased from a
25retailer for any purpose except sale in the regular course of business.
SB1, s. 2274
1Section 2274. 77.51 (20) of the statutes is amended to read:
SB1,1062,112 77.51 (20) "Tangible personal property" means all tangible personal property
3of every kind and description that can be seen, weighed, measured, felt, or touched,
4or that is in any other manner perceptible to the senses,
and includes electricity,
5natural gas, steam and, water, and also leased property affixed to realty if the lessor
6has the right to remove the property upon breach or termination of the lease
7agreement, unless the lessor of the property is also the lessor of the realty to which
8the property is affixed. "Tangible personal property" also includes coins and stamps
9of the United States sold or traded as collectors' items above their face value and
10computer programs except custom computer programs
prewritten computer
11software, but does not include items or property under s. 77.52 (1) (b) or (c)
.
SB1, s. 2275 12Section 2275. 77.51 (21) of the statutes is amended to read:
SB1,1062,1513 77.51 (21) "Taxpayer" means the person who is required to pay, collect, or
14account for or who is otherwise directly interested in the taxes imposed by this
15subchapter, including a certified service provider.
SB1, s. 2276 16Section 2276. 77.51 (21m) of the statutes is amended to read:
SB1,1063,217 77.51 (21m) "Telecommunications and Internet access services" means
18sending messages and information transmitted through the use of local, toll and
19wide-area telephone service; channel services; telegraph services; teletypewriter;
20computer exchange services; cellular mobile telecommunications service; specialized
21mobile radio; stationary two-way radio; paging service; or any other form of mobile
22and portable one-way or two-way communications; or any other transmission of
23messages or information by electronic or similar means between or among points by
24wire, cable, fiber optics, laser, microwave, radio, satellite or similar facilities.

1"Telecommunications services" does not include sending collect telecommunications
2that are received outside of the state.
SB1, s. 2276m 3Section 2276m. 77.51 (21m) of the statutes, as affected by 2007 Wisconsin Act
4... (this act), is renumbered 77.51 (5g) and amended to read:
SB1,1063,165 77.51 (5g) "Telecommunications and Internet access services" means sending
6messages and information transmitted through the use of local, toll and wide-area
7telephone service; channel services; telegraph services; teletypewriter; computer
8exchange services; cellular mobile telecommunications service; specialized mobile
9radio; stationary two-way radio; paging service; or any other form of mobile and
10portable one-way or two-way communications; or any other transmission of
11messages or information by electronic or similar means between or among points by
12wire, cable, fiber optics, laser, microwave, radio, satellite or similar facilities.
13"Telecommunications services" does not include sending collect telecommunications
14that are received outside of the state.
"Internet access services" does not include
15telecommunications services to the extent that such services are taxable under s.
1677.52 (2) (a) 5. am.
SB1, s. 2277 17Section 2277. 77.51 (21n) of the statutes is created to read:
SB1,1064,218 77.51 (21n) "Telecommunications services" means electronically transmitting,
19conveying, or routing voice, data, audio, video, or other information or signals to a
20point or between or among points. "Telecommunications services" includes the
21transmission, conveyance, or routing of such information or signals in which
22computer processing applications are used to act on the content's form, code, or
23protocol for transmission, conveyance, or routing purposes, regardless of whether
24the service is referred to as a voice over Internet protocol service or classified by the

1federal communications commission as an enhanced or value-added service.
2"Telecommunications services" does not include any of the following:
SB1,1064,63 (a) Data processing and information services that allow data to be generated,
4acquired, stored, processed, or retrieved and delivered to a purchaser by an electronic
5transmission, if the purchaser's primary purpose for the underlying transaction is
6the processed data.
SB1,1064,77 (b) Installing or maintaining wiring or equipment on a customer's premises.
SB1,1064,88 (c) Tangible personal property.
SB1,1064,99 (d) Advertising, including directory advertising.
SB1,1064,1010 (e) Billing and collection services provided to 3rd parties.
SB1,1064,1111 (f) Internet access service.
SB1,1064,1612 (g) Radio and television audio and video programming services, regardless of
13the medium in which the services are provided, including cable service, as defined
14in 47 USC 522 (6), audio and video programming services delivered by commercial
15mobile radio service providers, as defined in 47 CFR 20.3, and the transmitting,
16conveying, or routing of such services by the programming service provider.
SB1,1064,1717 (h) Ancillary services.
SB1, s. 2278 18Section 2278. 77.51 (21p) of the statutes is created to read:
SB1,1064,2019 77.51 (21p) "Tobacco" means cigarettes, cigars, chewing tobacco, pipe tobacco,
20and any other item that contains tobacco.
SB1, s. 2280 21Section 2280. 77.51 (22) (a) of the statutes is amended to read:
SB1,1065,322 77.51 (22) (a) "Use" includes the exercise of any right or power over tangible
23personal property, items or property under s. 77.52 (1) (b) or (c), or taxable services
24incident to the ownership, possession or enjoyment of the property , items, or services,
25or the results produced by the services, including installation or affixation to real

1property and including the possession of, or the exercise of any right or power over
2tangible personal property or items or property under s. 77.52 (1) (b) or (c) by a lessee
3under a lease, except that "use" does not include the activities under sub. (18).
SB1, s. 2281 4Section 2281. 77.51 (22) (b) of the statutes is amended to read:
SB1,1065,115 77.51 (22) (b) In this subsection "enjoyment" includes a purchaser's right to
6direct the disposition of property or items or property under s. 77.52 (1) (b) or (c),
7whether or not the purchaser has possession of the property or items. "Enjoyment"
8also includes, but is not limited to, having shipped into this state by an out-of-state
9supplier printed material which is designed to promote the sale of property, items or
10property under s. 77.52 (1) (b) or (c),
or services, or which is otherwise related to the
11business activities, of the purchaser of the printed material or printing service.
SB1, s. 2282 12Section 2282. 77.51 (22) (bm) of the statutes is created to read:
SB1,1065,1913 77.51 (22) (bm) In this subsection, "exercise of any right or power over tangible
14personal property, items or property under s. 77.52 (1) (b) or (c), or taxable services"
15includes distributing, selecting recipients, determining mailing schedules, or
16otherwise directing the distribution, dissemination, or disposal of tangible personal
17property, items or property under s. 77.52 (1) (b) or (c), or taxable services, regardless
18of whether the purchaser of such property, items, or services owns or physically
19possesses, in this state, the property, items, or services.
SB1, s. 2283 20Section 2283. 77.51 (24) of the statutes is created to read:
SB1,1065,2421 77.51 (24) "Value-added non-voice data service" means a service in which
22computer processing applications are used to act on the form, content, code, or
23protocol of the data provided by the service and are used primarily for a purpose other
24than for transmitting, conveying, or routing data.
SB1, s. 2284 25Section 2284. 77.51 (25) of the statutes is created to read:
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