SB190,5,1110 2. A statement indicating the duration of the additional contract period that
11would result from an automatic renewal or extension period.
SB190,5,1312 3. A statement indicating whether an increase in charges to the customer will
13apply upon an automatic renewal or extension.
SB190,5,1514 4. A description of action the customer must take to decline renewal or
15extension.
SB190,5,1616 5. The date of the deadline for the customer to decline renewal or extension.
SB190,5,1917 (c) If a seller fails to comply with par. (a), an automatic renewal or extension
18provision in the contract is not enforceable, and the contract terminates at the end
19of the current contract term.
SB190,6,2 20(3) Notice required. If a business contract that has an initial term of more
21than one year provides that the contract will be automatically renewed or extended
22for an additional term of more than one year, unless the customer declines renewal
23or extension, the provision is not enforceable against the customer and the contract
24will terminate at the end of the current contract term unless the seller provides to
25the customer, at least 15 days but not more than 45 days before the deadline for the

1customer to decline renewal or extension, a written notice containing all of the
2following:
SB190,6,43 (a) A statement that the contract will be renewed or extended unless the
4customer declines renewal or extension.
SB190,6,55 (b) The deadline for the customer to decline renewal or extension.
SB190,6,76 (c) A description of any increase in charges to the customer that will apply after
7renewal or extension.
SB190,6,98 (d) A description of action that the customer must take to decline extension or
9renewal.
SB190,6,11 10(4) Manner of giving notice. A seller or a person acting on behalf of the seller
11shall give the written notice required under sub. (3) by any of the following methods:
SB190,6,1412 (a) By mailing a copy of the notice by regular U.S. mail to the customer at the
13customer's last-known business address, unless the contract requires the customer
14to notify the seller by certified mail of the customer's intent to cancel.
SB190,6,1615 (b) By mailing a copy of the notice by registered or certified mail to the customer
16at the customer's last-known business address.
SB190,6,1817 (c) By giving a copy of the notice personally to an owner, officer, director, or
18managing agent of the customer's business.
SB190,6,2119 (d) By including the notice on the first page of a monthly invoice sent to the
20customer. Notice under this paragraph shall be prominently displayed in bold face
21type and in a type size no smaller than 12-point.
SB190,6,2322 (e) By sending a facsimile to the customer to the customer's last-known
23facsimile number.
SB190,6,2524 (f) By sending an electronic mail message to the customer at the customer's
25last-known electronic mail address.
SB190,7,6
1(5) Unenforceable terms. No business contract between a seller and a
2customer may require that the customer permit the seller to match any offer the
3customer receives from or makes to another seller for services to be provided after
4the end of the stated term of the contract or renewal period of the contract. A
5provision in a business contract that violates this subsection is void and
6unenforceable.
SB190,7,11 7(6) Remedies. (a) Subject to par. (b), if a seller attempts to enforce a provision
8in a business contract that is void and unenforceable under sub. (5), or to which subs.
9(3) and (4) apply and for which subs. (3) and (4) have not been complied with, the
10customer may commence an action or may file a counterclaim against the seller for
11either of the following:
SB190,7,1312 1. An amount that equals twice the amount of the damages incurred by the
13customer.
SB190,7,1514 2. An amount that equals twice the amount of the periodic payment specified
15in the contract or $1,000, whichever is less.
SB190,7,1716 (b) A seller is not liable in an action or counterclaim under par. (a) if the court
17finds all of the following:
SB190,7,1918 1. The seller has established and implemented written procedures for
19complying with this section.
SB190,7,2220 2. The seller's failure to comply with subs. (3) and (4), or the seller's attempt
21to enforce a provision that is void and unenforceable under sub. (5), was not willful
22or malicious.
SB190,8,223 3. The seller has refunded any amounts paid by the customer after the date of
24the renewal or extension until the date on which the business contract is terminated

1or until the date the seller provides a subsequent notice of renewal or extension,
2whichever is earlier.
SB190,8,53 (c) Notwithstanding the limitations in s. 814.04 (1), the court shall award a
4customer who prevails in an action or counterclaim under this subsection costs,
5including reasonable attorney fees.
SB190, s. 2 6Section 2. Initial applicability.
SB190,8,97 (1) This act first applies to contracts for the lease of business equipment or for
8providing business services that are entered into, modified, or renewed on the
9effective date of this subsection.
SB190, s. 3 10Section 3. Effective date.
SB190,8,1211 (1) This act takes effect on the first day of the 12th month beginning after
12publication.
SB190,8,1313 (End)
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