Under the bill, DFI must, in cooperation with the Department of Revenue, the
Department of Workforce Development, and other state agencies, develop a
marketing program to publicize and promote the marketplace to small employers
and eligible individuals.
For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB496,1 1Section 1. 20.144 (1) (c) of the statutes is created to read:
SB496,2,42 20.144 (1) (c) Retirement plan marketplace; operations. A sum sufficient for
3establishing, managing, and marketing the retirement plan marketplace under s.
4224.56.
SB496,2 5Section 2. 20.144 (1) (cd) of the statutes is created to read:
SB496,2,86 20.144 (1) (cd) Retirement plan marketplace; vendor development contract. A
7sum sufficient to pay the costs of a contract to develop the retirement plan
8marketplace Internet site under s. 224.56 (2) (b).
SB496,3 9Section 3. 20.144 (1) (g) of the statutes is amended to read:
SB496,3,210 20.144 (1) (g) General program operations. The amounts in the schedule for
11the general program operations of the department of financial institutions. Except
12as provided in pars. (a), to (cd), (h), (i), (j), and (u) and sub. (3), all moneys received
13by the department, other than by the office of credit unions and the division of
14banking, and 88 percent of all moneys received by the office of credit unions and the
15department's division of banking shall be credited to this appropriation, but any
16balance at the close of a fiscal year under this appropriation shall lapse to the general

1fund. Annually, $150,000 of the amounts received under this appropriation account
2shall be transferred to the appropriation account under s. 20.575 (1) (g).
SB496,4 3Section 4. 224.56 of the statutes is created to read:
SB496,3,4 4224.56 Retirement plan marketplace. (1) Definitions. In this section:
SB496,3,105 (a) “Eligible employer" means an employer that has fewer than 100 employees
6and that has at least one employee who is a resident of this state. “Eligible employer”
7does not include the state, its political subdivisions, or any office, department,
8independent agency, authority, institution, association, society, or other body in state
9or local government created or authorized to be created by the constitution or any
10law, including the courts and the legislature.
SB496,3,1111 (b) “Eligible individual” means an individual who is a resident of this state.
SB496,3,1312 (c) “Enrollee” means an eligible individual who is enrolled in a retirement plan
13offered on the marketplace.
SB496,3,1714 (d) “Financial services firm" means a nongovernmental person that is licensed
15by or holding a certificate of authority and in good standing issued by the department
16or the office of the commissioner of insurance and that is an administrator, as defined
17in 29 USC 1002 (16).
SB496,3,1918 (e) “Marketplace” means the retirement plan marketplace established under
19sub. (2) (a).
SB496,3,2420 (f) “Participating employer” means an eligible employer that elects to
21participate in the marketplace by entering into an agreement with one or more
22financial services firms to offer the eligible employer's employees who are residents
23of this state the opportunity to participate in a retirement plan available on the
24marketplace.
SB496,4,3
1(2) Establishment of marketplace. (a) The department shall establish and
2manage a retirement plan marketplace that meets the requirements under this
3section to do all of the following:
SB496,4,54 1. Connect eligible employers and eligible individuals with retirement plans
5offered by financial services firms.
SB496,4,66 2. Improve access to retirement income options for eligible individuals.
SB496,4,87 3. Encourage eligible individuals to plan for retirement and increase
8retirement savings.
SB496,4,129 4. Remove barriers to entry for eligible employers to offer retirement plan
10options to employees who are residents of this state by educating eligible employers
11on the retirement plans that are available and by promoting qualified, low cost, and
12low administrative burden retirement plan options.
SB496,4,1513 (b) The department shall enter into a contract with a vendor to create an
14Internet site to host the marketplace. Sections 16.705 and 16.75 do not apply to a
15contract entered into under this section.
SB496,4,1716 (c) The department shall consult with the department of employee trust funds
17and the investment board in designing and managing the marketplace.
SB496,4,23 18(3) Participating financial services firms; authorized retirement plans. (a)
19A financial services firm may apply to the department to offer retirement plans to
20eligible employers and eligible individuals on the marketplace. The department may
21approve the financial services firm to participate in the marketplace if the financial
22services firm offers high quality retirement plans that are subject to and comply with
23the federal Employee Retirement Income Security Act of 1974, 29 USC 1001 to 1461.
SB496,5,524 (b) If the department approves a financial services firm's application under par.
25(a), the department shall specify the retirement plans the financial services firm is

1authorized to offer on the marketplace. The department may authorize only
2retirement plans that are subject to and comply with the federal Employee
3Retirement Income Security Act of 1974, 29 USC 1001 to 1461, and that the
4department determines charge reasonable fees to participating employers and
5enrollees.
SB496,5,136 (c) In approving financial services firms to participate in the marketplace, the
7department shall ensure that the marketplace offers eligible employers and eligible
8individuals a range of retirement plans and investment options that meet the needs
9of investors with various levels of risk tolerance and of various ages, including
10retirements plans that allow participating employers to contribute to employee
11accounts and retirement plans that allow employee payroll deductions, and shall
12ensure that the marketplace offers retirement plans that are environmentally
13friendly and socially responsible.
SB496,5,2014 (d) A financial services firm that participates in the marketplace may not
15charge a participating employer or enrollee an administrative fee that is more than
16100 basis points in total annual fees. If the financial services firm requests, the
17department may authorize the financial services firm to charge enrollees nominal
18fees for new or small balance accounts. The financial services firm shall provide
19participating employers and enrollees information about the applicable retirement
20plan's historical investment performance.
SB496,5,25 21(4) Marketing. (a) The department shall develop a marketing program to
22publicize and promote the marketplace. The department shall cooperate with other
23state agencies, including the department of revenue and the department of
24workforce development, in marketing and providing outreach services to eligible
25employers and eligible individuals.
SB496,6,2
1(b) The department may engage the services of a 3rd-party vendor to provide
2marketing services.
SB496,6,4 3(5) Rules. The department may promulgate rules to implement and
4administer this section.
SB496,6,55 (End)
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