SB385,8,76 (f) The ability to opt the minor's account out of the youth account designation
7and the corresponding youth account requirements provided under sub. (3).
SB385,8,10 8(5) Privacy. (a) A social media company and its agents may use and retain
9information and data obtained under this section only for the purpose of complying
10with this section and may not use that information or data for any other purpose.
SB385,8,1311 (b) A social media company may not use or employ a person to process
12estimation or verification requirements for the social media company unless the
13person's principal place of business is located in the United States of America.
SB385,8,17 14(6) Waiver prohibited. A social media company may not include a provision
15in an agreement or contract, and a finder of fact or court may not enforce or give effect
16to a provision in an agreement or contract, that waives, limits, or purports to waive
17or limit any of the following:
SB385,8,1818 (a) A protection or requirement of this section.
SB385,8,2019 (b) The right of a person to cooperate with the department or to file a complaint
20with the department.
SB385,9,2 21(7) Notice and enforcement. (a) The department shall receive consumer
22complaints alleging violations of this section, and shall investigate alleged violations
23of this section. Subject to par. (b), the department, the department of justice in
24consultation with the department, or a district attorney in consultation with the
25department may bring an action for temporary or permanent injunctive or other

1relief for any violation of this section or an action for the penalties authorized in sub.
2(8).
SB385,9,83 (b) 1. At least 30 days before the day on which an action against a social media
4company is initiated under par. (a), the department, the department of justice in
5consultation with the department, or a district attorney in consultation with the
6department seeking to bring an action under par. (a) shall provide the social media
7company with written notice that identifies each alleged violation of this section, and
8an explanation of the basis for each allegation.
SB385,9,139 2. An action may not be initiated under par. (a) if, within 30 days after the day
10on which the social media company was provided notice under subd. 1., the social
11media company cures the violation of this section and the social media company
12provides to the department a written statement that the violation has been cured and
13that no further violation will occur.
SB385,9,1914 3. Notwithstanding subd. 2., the department, the department of justice, or a
15district attorney may initiate an action under par. (a) if the social media company
16does not cure a violation of this section or provide a written statement as provided
17in subd. 2., or, if after curing a noticed violation of this section and providing a written
18statement in accordance with subd. 2., the social media company commits another
19violation of the same provision of this section.
SB385,9,21 20(8) Penalties. A social media company that violates this section is subject to
21all of the following:
SB385,9,2422 (a) A forfeiture of $100 for each violation. Each account affected by a violation
23constitutes a separate offense. Each day of continued violation constitutes a
24separate offense.
SB385,9,2525 (b) An order to pay an award of damages to an injured account holder.
SB385,10,3
1(c) Disgorgement of the money the social media company received in the course
2of violating this section's requirements and payout of the disgorged money to all
3injured account holders.
SB385,10,64 (d) Notwithstanding s. 814.04 (1), a court-ordered award to the department
5and the department of justice, as appropriate, for the reasonable and necessary costs
6of investigation and expenses of prosecution, including court costs and attorney fees.
SB385,10,87 (e) Any other relief or course of action the court deems reasonable and
8necessary.
SB385,10,10 9(9) Rule making. The department shall promulgate rules establishing all of the
10following:
SB385,10,1211 (a) Processes by which a social media company may meet the requirements of
12this section.
SB385,10,1413 (b) Acceptable forms or methods of age verification that are not limited to a
14valid identification card issued by a government entity.
SB385,10,1615 (c) Requirements for providing confirmation of the receipt of any information
16provided by a person seeking to verify age under this section.
SB385,10,1817 (d) Processes to confirm the identity of a person claiming to be a minor account
18holder's parent or guardian.
SB385,10,2219 (e) Requirements for social media companies regarding the retaining,
20protecting, and securely disposing of any information obtained by a social media
21company or one of its agents as a result of compliance with the requirements of this
22section.
SB385,10,2523 (f) Processes by which the department ensures that it appropriately retains,
24protects, and securely disposes of any forms of identification or documents it obtains
25in the course of enforcing this section.
SB385,11,1
1(g) Such rules as are necessary to effectively enforce this section.
SB385,11,5 2(10) Department report. (a) The department shall, on July 1, 2025, and
3annually thereafter, submit a report to the governor and the appropriate standing
4committees of the legislature under s. 13.172 (3) that includes all of the following
5information:
SB385,11,86 1. An evaluation of the liability and enforcement provisions of this section,
7including the effectiveness of the department's efforts to enforce this section and any
8recommendations for changes to this section.
SB385,11,119 2. A summary of the consumer interactions that are protected and not protected
10by this section, including a list of alleged violations of this section that the
11department has received.
SB385,11,1312 3. An accounting for the year of all penalties assessed and all forfeitures
13collected.
SB385,11,1514 (b) The department may update or correct the report submitted under par. (a)
15as new information becomes available.
SB385,2 16Section 2. Effective dates. This act takes effect on August 1, 2024, except as
17follows:
SB385,11,1818 (1) The treatment of s. 100.75 (9) takes effect on the day after publication.
SB385,11,1919 (End)
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