41.14 History History: 1975 c. 39, 163, 200; 1995 a. 27 s. 6920; Stats. 1995 s. 41.14.
41.15 41.15 Film promotion.
41.15(1)(1) In this section, "film" means any product created using any technology for the recording, storage and reproduction of audiovisual material.
41.15(2) (2) The department shall encourage persons to produce films which will enhance the image of this state and its communities and countryside. To carry out this purpose, it shall:
41.15(2)(a) (a) Prepare and distribute promotional and informational materials identifying factors which make it desirable to produce films in this state and describing the services available from local and state governmental units and from the private sector in this state.
41.15(2)(b) (b) Help persons secure licenses and permits, and provide other appropriate services, related to film production.
41.15(2)(c) (c) Help persons obtain cooperation from local, state and federal governmental units and from the private sector in order to produce films.
41.15(2)(d) (d) Coordinate its activities with the activities of similar bodies created by local governmental units in this state.
41.15(3) (3) It may apply for, receive and spend grants and donations to fund its operations.
41.15 History History: 1987 a. 27, 403; 1995 a. 27 s. 6921; Stats. 1995 s. 41.15.
41.17 41.17 Joint effort marketing.
41.17(2) (2)Eligibility. Any public or private organization not organized or incorporated for profit, including a tribal organization of a federally recognized American Indian tribe or band in this state, and any elected governing body of a federally recognized American Indian tribe or band in this state may apply to the department for joint effort marketing funds under this section. Prior to applying for such funds, each prospective applicant shall have submitted, at the time and in the manner provided by departmental rule, a plan and budget specifying the media to be used, the market to be approached, the facilities and attractions to be promoted and the applicant's estimated expenditures and receipts for the various projects within the plan. If such plan is coordinated with the statewide marketing strategy, the department shall approve it and the submitting organization or governing body shall be eligible to apply for joint effort marketing funds under this section.
41.17(3) (3)Written agreements. Each joint effort marketing project shall be implemented by a written agreement between the department and the applicant organization or governing body. The agreement shall specify at a minimum:
41.17(3)(a) (a) The name, address and contact person for the applicant and its advertising agency, if any.
41.17(3)(b) (b) A description of the project, including the media to be used, the date or inclusive dates and the geographic market to be reached.
41.17(3)(c) (c) An itemized statement of the estimated total costs of the project.
41.17(3)(d) (d) An itemized statement of the revenues accruing to the applicant from the project through advertising, contributions and other sources.
41.17(3)(em) (em) The conditions for the release of the joint effort marketing funds under this section.
41.17(4) (4)Limitations.
41.17(4)(a)(a) No state funds may be released for a project that is not included within an advertising plan and budget submitted by an eligible organization or governing body and approved by the department.
41.17(4)(b) (b) No funds may be released except in accordance with the agreement concluded under sub. (3).
41.17(4)(c) (c) Funds released in any given project may not exceed 50% of the total project costs, less that portion of the amounts recovered by the applicant through the sale of advertising or other promotional considerations in connection with the project which exceeds 50% of the total project costs.
41.17(4)(d) (d) No funds may be used to compensate any officer or employee of the applicant for salaries or expenses.
41.17(4)(e) (e) No name or picture of any living state or local public official or candidate for public office may be used in any project for which state funds are received under this section.
41.17(4)(f) (f) No payments may be released except upon presentation of receipted vouchers for project expenditures by the applicant, together with such other documentary evidence substantiating payments and the purposes for which the payments were made as the departmental rules require.
41.17(4)(g) (g) The department may promulgate rules imposing additional requirements to ensure that public funds are used to promote the maximum number of attractions and facilities.
41.17(5) (5)Funding source. Subject to the 50% limitation under s. 20.380 (1) (b) and the proportional expenditure requirements under s. 20.380 (1) (b) and (kg), the department shall expend, from the appropriations under s. 20.380 (1) (b) and (kg), at least $1,130,000 in the aggregate in each fiscal year in joint effort marketing funds under this section.
41.17 History History: 1975 c. 39, 163, 200; 1991 a. 39; 1995 a. 27 s. 6922; Stats. 1995 s. 41.17; 1999 a. 9.
41.19 41.19 Heritage tourism program.
41.19(1) (1) In this section:
41.19(1)(a) (a) "Heritage tourism" means tourism that has as its primary object the enjoyment of historic and prehistoric resources.
41.19(1)(c) (c) "Political subdivision" means a county, city, village or town.
41.19(2) (2) In consultation with the historical society, the department shall establish, administer and coordinate state and local participation in a heritage tourism program to assist political subdivisions in assessing the resources available for heritage tourism, analyzing current interest in heritage tourism and developing and implementing plans to increase heritage tourism. The department shall do all of the following:
41.19(2)(b) (b) Employ, in the state classified service, staff for the heritage tourism program.
41.19(2)(c) (c) With the assistance of the committees created by the secretary under sub. (3), develop a plan establishing objectives for the heritage tourism program.
41.19(2)(e) (e) Provide information and technical assistance to political subdivisions that are not located within areas selected to participate in the heritage tourism program.
41.19(2m) (2m)
41.19(2m)(a)(a) With the advice of the committees created by the secretary under sub. (3), the department may select, upon application, no more than 2 areas of the state in a fiscal biennium to participate in the heritage tourism program. Each area selected may consist of any part or all of one or more political subdivisions.
41.19(2m)(b) (b) For selecting areas of the state under par. (a), the department shall establish criteria that include at least all of the following considerations:
41.19(2m)(b)1. 1. Whether an area contains a political subdivision or a nonprofit organization that has an interest or experience in preserving and promoting the area's historic or prehistoric resources.
41.19(2m)(b)2. 2. The compactness of an area.
41.19(2m)(b)3. 3. Whether the applicant on behalf of an area has the ability to provide the match required under par. (c) 1.
41.19(2m)(b)4. 4. The desirability of preserving an area's historic or prehistoric resources to promote tourism in the area.
41.19(2m)(c) (c) Subject to par. (d), from the appropriation under s. 20.380 (1) (bm), the department shall award a grant to the applicant on behalf of an area of the state selected under par. (a) if all of the following apply:
41.19(2m)(c)1. 1. The applicant contributes cash, from a source other than the state, in an amount that equals the amount of the grant.
41.19(2m)(c)2. 2. The applicant uses the grant proceeds and the matching cash contribution under subd. 1. only to promote heritage tourism within the area.
41.19(2m)(d) (d) The department may not award more than one grant per fiscal year to an applicant on behalf of an area under par. (c) and may not award grants to the applicant for more than 2 fiscal years. Grants awarded to an applicant under par. (c) may not exceed $25,000 in the first fiscal year, or $15,000 in the 2nd fiscal year, in which the applicant receives a grant.
41.19(3) (3) The secretary shall exercise his or her authority under s. 15.04 (1) (c) to create one or more committees to advise the department on issues related to the operation of the heritage tourism program. The secretary shall create a sufficient number of committees, as determined by the secretary, to address each major type of heritage tourism that is the focus of the heritage tourism program. The secretary shall appoint at least 2 members of each committee created under this subsection from a list of names submitted by the director of the historical society.
41.19 History History: 1989 a. 237; 1993 a. 16; 1995 a. 27 s. 6923; Stats. 1995 s. 41.19; 1997 a. 27.
41.21 41.21 Marketing clearinghouse.
41.21(1) (1) The department shall establish and maintain a marketing clearinghouse to provide marketing services to all state agencies. The department may enter into an agreement with a state agency for a specific project or to provide specific products. The department may provide consulting services to a state agency, including any of the following:
41.21(1)(a) (a) Developing marketing plans.
41.21(1)(b) (b) Conducting market research.
41.21(1)(c) (c) Public relations services.
41.21(1)(d) (d) Advertising services.
41.21(2) (2) The department may charge state agencies for services and products under this section to cover its cost to provide the services and products. The department of administration shall collect the charges from the state agencies and deposit the moneys from the charges in the appropriation account under s. 20.380 (1) (kc).
41.21 History History: 1995 a. 27.
41.23 41.23 Sale of excess or surplus property. The department may acquire excess or surplus property from the department of administration under ss. 16.72 (4) (b) and 16.98 (1) or from the department of transportation under s. 84.09 (5s) and sell the property to any person at a price determined by the department of tourism. All proceeds received by the department of tourism from the sale of property under this section shall be credited to the appropriation account under s. 20.380 (1) (h).
41.23 History History: 1997 a. 27.
subch. III of ch. 41 SUBCHAPTER III
KICKAPOO VALLEY RESERVE
41.40 41.40 Kickapoo land acquisition; reserve designation.
41.40(1)(1) The department may acquire land from the federal government adjacent to the Kickapoo River, and may determine the boundaries of the Kickapoo valley reserve under s. 41.41 (2).
41.40(2) (2) The department of administration may enter into an agreement to indemnify the federal government from claims arising from or through the management and operation of the land, and any improvements on the land, transferred under sub. (1).
41.40 History History: 1993 a. 349; 1995 a. 27 s. 235; Stats. 1995 s. 41.40; 1999 a. 64.
41.41 41.41 Kickapoo valley reserve.
41.41(1) (1)Definition. In this section:
41.41(1)(a) (a) "Board" means the Kickapoo reserve management board.
41.41(1)(b) (b) "Mining" means operations or activities for the commercial extraction from the earth of merchantable metallic or nonmetallic minerals or the exploration or prospecting for such minerals and includes operations, processes or activities related to that extraction.
41.41(2) (2)Creation. There is created a Kickapoo valley reserve adjacent to the Kickapoo River, consisting of state-owned land that is acquired by the department from the federal government or acquired by the board under sub. (7) and is designated as the Kickapoo valley reserve by the department.
41.41(3) (3)Objectives. The board shall manage land in the Kickapoo valley reserve to preserve and enhance its unique environmental, scenic and cultural features, to provide facilities for the use and enjoyment of visitors to the reserve and to promote the reserve as a destination for vacationing and recreation.
41.41(4) (4)Policy responsibility and cooperation.
41.41(4)(a)(a) The board is the policy-making body responsible for the Kickapoo valley reserve.
41.41(4)(b) (b) The department shall provide staff within the classified service to assist the board in performing the payroll, accounting and related management functions of the board.
41.41(4)(c) (c) The department of agriculture, trade and consumer protection, the department of natural resources, the department of transportation, the department of commerce, the department of administration, the state historical society and the University of Wisconsin-Extension shall cooperate with and assist the board in matters related to its functions.
41.41(5) (5)Board duties. The board shall:
41.41(5)(a) (a) Appoint an executive director outside the classified service.
41.41(5)(b) (b) Publish a map and description of the Kickapoo valley reserve.
41.41(5)(c) (c) Manage the land in the Kickapoo valley reserve in conformity with this section.
41.41(5)(d) (d) Promote to the recreational users of the Kickapoo valley reserve an appreciation of the environmental, scenic and cultural features of the reserve.
41.41(5)(e) (e) Consult and cooperate with the department of agriculture, trade and consumer protection, the department of natural resources, the department of transportation, the department of commerce, the department of administration, the state historical society, the University of Wisconsin-Extension, any federally recognized American Indian tribe or band in this state that appoints a liaison representative to the board regarding the management of the Kickapoo valley reserve.
41.41(5)(f) (f) Seek the advice and assistance of and cooperate with local governmental units having jurisdiction of and in the vicinity of the Kickapoo valley reserve.
41.41(5)(g) (g) Conduct one or more public hearings prior to trading land located in the Kickapoo valley reserve or acquiring land for the reserve.
41.41(5)(h) (h) Actively solicit bids for construction, materials, supplies, equipment and contractual services required by the board from bidders located in the region surrounding the Kickapoo valley reserve.
41.41(5)(i) (i) Recognize and honor preexisting highway and utility easements on land that becomes a part of the Kickapoo valley reserve or land that is acquired by the board.
41.41(6) (6)Board restrictions. The board shall not:
41.41(6)(a) (a) Sell land in the Kickapoo valley reserve.
41.41(6)(b) (b) Exercise jurisdiction over land that is not a part of the Kickapoo valley reserve unless that land has been acquired by the board.
41.41(7) (7)Board powers. The board may:
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