125.025(3) (3)Inspection for enforcement. Duly authorized employees of the department of justice and the division and any sheriff, police officer, marshal, or constable, within their respective jurisdictions, may, during normal business hours, enter any licensed premises, and examine the books, papers, and records of any brewer, brewpub, manufacturer, rectifier, wholesaler, or retailer and may inspect and examine, according to law, any premises where fermented malt beverages or intoxicating liquors are manufactured, sold, exposed for sale, possessed, or stored, for the purpose of inspecting the same and determining whether this chapter is being complied with. Any refusal to permit such examination of such premises is sufficient grounds under s. 125.12 for revocation or suspension of any license or permit issued under this chapter and is punishable under s. 125.11 (3).
Effective date note NOTE: Sub. (3) is created eff. 5-1-24 by 2023 Wis. Act 73. Sub. (3) is amended eff. 1-1-25 by 2023 Wis. Act 73 to read:
Effective date text (3) Inspection for enforcement. Duly authorized employees of the department of justice and the division and any sheriff, police officer, marshal, or constable, within their respective jurisdictions, may, during normal business hours, enter any licensed premises, and examine the books, papers, and records of any brewer, brewpub, manufacturer, rectifier, wholesaler, retailer, fulfillment house, or common carrier and may inspect and examine, according to law, any premises where fermented malt beverages or intoxicating liquors are manufactured, sold, exposed for sale, possessed, or stored, for the purpose of inspecting the same and determining whether this chapter is being complied with. Any refusal to permit such examination of such premises is sufficient grounds under s. 125.12 for revocation or suspension of any license or permit issued under this chapter and is punishable under s. 125.11 (3).
125.025(4) (4)List of permittees. The division shall provide the department with all information necessary for the department to publish the information specified in s. 139.11 (4) (a) 2. and (b) 2.
Effective date note NOTE: Sub. (4) is created eff. 5-1-24 by 2023 Wis. Act 73.
125.025 History History: 2023 a. 73.
125.03 125.03 Division rule making.
125.03(1)(1)Rules.
125.03(1)(a)(a) The division may promulgate rules consistent with this chapter and ch. 139 to carry out the division's duties under this chapter.
125.03(1)(b) (b) The division shall promulgate rules providing for registration of wine collectors and establishing standards of eligibility for registration as a wine collector. The rules shall also specify the form and manner of notice required under s. 125.06 (11m).
Effective date note NOTE: Section 125.03 (title) and (1) are shown as amended eff. 5-1-24 by 2023 Wis. Act 73. Prior to 5-1-24 they read:
Effective date text 125.03 Department rule making. (1)  Rules. (a) The department, in furtherance of effective control, may promulgate rules consistent with this chapter and ch. 139.
Effective date text (b) The department shall promulgate rules providing for registration of wine collectors and establishing standards of eligibility for registration as a wine collector. The rules shall also specify the form and manner of notice required under s. 125.06 (11m).
125.03(2) (2)Containers. The division may by rule prescribe the standard size, form, or character of any container in which intoxicating liquor may be sold in this state except that the division may not set the size of containers in which intoxicating liquor, except wine containing not more than 21 percent of alcohol by volume, may be sold at a capacity greater than 1.75 liters (59.1752 fluid ounces).
Effective date note NOTE: Sub. (2) is shown as amended eff. 5-1-24 by 2023 Wis. Act 73. Prior to 5-1-24 it reads:
Effective date text (2) Containers. The department may by rule prescribe the standard size, form or character of any container in which intoxicating liquor may be sold in this state except that the department may not set the size of containers in which intoxicating liquor, except wine containing not more than 21 percent of alcohol by volume, may be sold at a capacity greater than 1.75 liters (59.1752 fluid ounces).
125.03(3) (3)Violations. No person may violate a rule promulgated under sub. (1) (a) or (2).
125.03 History History: 1981 c. 79, 1989 a. 253; 2007 a. 85; 2023 a. 73.
125.03 Cross-reference Cross-reference: See also s. Tax 8.41, Wis. adm. code.
125.035 125.035 Civil liability exemption: furnishing alcohol beverages.
125.035(1)(1)In this section, “person" has the meaning given in s. 990.01 (26).
125.035(2) (2)A person is immune from civil liability arising out of the act of procuring alcohol beverages for or selling, dispensing or giving away alcohol beverages to another person.
125.035(3) (3)Subsection (2) does not apply if the person procuring, selling, dispensing or giving away alcohol beverages causes their consumption by force or by representing that the beverages contain no alcohol.
125.035(4) (4)
125.035(4)(a)(a) In this subsection, “provider" means a person, including a licensee or permittee, who procures alcohol beverages for or sells, dispenses or gives away alcohol beverages to an underage person in violation of s. 125.07 (1) (a).
125.035(4)(b) (b) Subsection (2) does not apply if the provider knew or should have known that the underage person was under the legal drinking age and if the alcohol beverages provided to the underage person were a substantial factor in causing injury to a 3rd party. In determining whether a provider knew or should have known that the underage person was under the legal drinking age, all relevant circumstances surrounding the procuring, selling, dispensing or giving away of the alcohol beverages may be considered, including any circumstance under subds. 1. to 4. In addition, sub. (2) does apply if all of the following occur:
125.035(4)(b)1. 1. The underage person falsely represents that he or she has attained the legal drinking age.
125.035(4)(b)2. 2. The underage person supports the representation with documentation that he or she has attained the legal drinking age.
125.035(4)(b)3. 3. The alcohol beverages are provided in good faith reliance on the underage person's representation that he or she has attained the legal drinking age.
125.035(4)(b)4. 4. The appearance of the underage person is such that an ordinary and prudent person would believe that he or she had attained the legal drinking age.
125.035(5) (5)Subsection (2) does not apply to civil forfeiture actions for violation of any provision of this chapter or any local ordinance in conformity with any provision of this chapter.
125.035 History History: 1985 a. 47.
125.035 Annotation Whether an alleged activity arising out of the act of procuring alcohol is a tort itself, a conspiracy to commit a tort, or aiding and abetting a tort, this section provides immunity. Greene v. Farnsworth, 188 Wis. 2d 365, 525 N.W.2d 107 (Ct. App. 1994).
125.035 Annotation The distinction that this statute draws between providers of alcohol to underage and other drinkers does not violate the constitutional guarantees of equal protection. Doering v. WEA Insurance Group, 193 Wis. 2d 118, 532 N.W.2d 432 (1995).
125.035 Annotation A person who provides alcohol to an underage person, when the alcohol is a substantial factor in causing injury to a third party, is not immune from liability in a suit by that third party solely because that third party, also underage, illegally consumed alcohol. Miller v. Thomack, 204 Wis. 2d 242, 555 N.W.2d 130 (Ct. App. 1996), 95-1684.
125.035 Annotation An individual who provides alcohol to an underage person that is a substantial factor in causing an accident that ultimately injures the individual cannot be a third party under sub. (4) (b) and cannot take advantage of the exception to immunity for providers of alcohol in order to pursue an action against other providers. Meier v. Champ's Sport Bar & Grill, Inc., 2001 WI 20, 241 Wis. 2d 605, 623 N.W.2d 94, 00-0589.
125.035 Annotation A person who agreed to be a designated driver, freeing a bartender to serve a possibly intoxicated person more alcohol, brought about the acquisition of the alcohol, “procuring" it for purposes of sub. (2), but was immune from liability when he later did not provide a ride and the intoxicated person drove and caused a fatal collision. Stephenson v. Universal Metrics, Inc., 2002 WI 30, 251 Wis. 2d 171, 641 N.W.2d 158, 00-1397.
125.035 Annotation If an injured claimant is a third party to the transaction by which the defendant provided alcohol to an underage person, and the alcohol was a substantial factor in causing the third-party claimant's injury, the exception to immunity under sub. (4) (b) applies, and the defendant may be liable. A third person's contributory liability for providing alcohol to himself or herself does not affect the immunity determination, although the injured person's contributory fault may bear upon a defendant's ultimate liability. Anderson v. American Family Mutual Insurance Co., 2003 WI 148, 267 Wis. 2d 121, 671 N.W.2d 651, 02-0980. See also Mueller v. McMillian Warner Insurance Co., 2005 WI App 210, 287 Wis. 2d 154, 704 N.W.2d 613, 05-0121.
125.035 AnnotationAffirmed on other grounds. 2006 WI 54, 290 Wis. 2d 571, 714 N.W.2d 183, 05-0121.
125.035 Annotation Liquor Vendors and Social Hosts: Are They Immune From Civil Liability? Chapin. Wis. Law. Dec. 1992.
125.035 Annotation Liquor Vendors and Social Hosts: Are They Still Immune from Serving Adults? Chapin. Wis. Law. Dec. 1995.
125.035 Annotation Another Look at Dram Shop Liability. Emerson & Stroebel. Wis. Law. Aug. 2000.
125.035 Annotation Social Host Liability for Underage Drinking. Hinkston. Wis. Law. June 2008.
125.037 125.037 Civil liability exemption for municipalities. No municipality, as defined in s. 67.01 (5), or municipal governing body, committee, official or employee is civilly liable for damage to any person or property caused by the consumption of alcohol beverages by that person or any other person, by reason of any of the following:
125.037(1) (1)Issuing a license to sell alcohol beverages.
125.037(2) (2)Allowing the holder of a license or permit to sell, dispense or give away alcohol beverages on property owned or leased by the municipality.
125.037(3) (3)Failing to monitor or supervise the activities of the licensee or permittee.
125.037 History History: 1985 a. 47; 1989 a. 253.
125.039 125.039 Civil liability exemption for retaining proofs of age. No person who holds a license or permit and no employee of such a person is civilly liable for retaining a document presented as proof of age for a reasonable length of time in a good faith effort to determine whether the person who presented the document is an underage person or to notify a law enforcement authority of a suspected violation of s. 125.085 (3) (a) or (b).
125.039 History History: 1997 a. 27.
125.04 125.04 General licensing requirements.
125.04(1)(1)License or permit; when required. No person may sell, manufacture, rectify, brew or engage in any other activity for which this chapter provides a license, permit, or other type of authorization without holding the appropriate license, permit or authorization issued under this chapter.
125.04(2) (2)Licenses or permits issued in violation of chapter. No license or permit may be issued to any person except as provided in this chapter. Any license or permit issued in violation of this chapter is void.
125.04(3) (3)Applications for licenses and permits.
125.04(3)(a)(a) Contents. The division shall prepare an application form for each kind of license, other than a manager's or operator's license, and for each kind of permit issued under this chapter. Each form shall require all of the following information:
Effective date note NOTE: Par. (a) (intro.) is shown as amended eff. 5-1-24 by 2023 Wis. Act 73. Prior to 5-1-24 it reads:
Effective date text (a) Contents. The department shall prepare an application form for each kind of license, other than a manager's or operator's license, and for each kind of permit issued under this chapter. Each form shall require all of the following information:
Effective date note NOTE: Par. (a) (intro.) is amended eff. 1-1-25 by 2023 Wis. Act 73 to read:
Effective date text (a) Contents. The division shall prepare an application form for each kind of license, other than a manager's or operator's license, and for each kind of permit issued under this chapter. Each form, except an operator's permit form, shall require all of the following information:
125.04(3)(a)1. 1. A history of the applicant relevant to the applicant's fitness to hold a license or permit, including whether the applicant is a restricted investor requiring disclosure under s. 125.20 (6) (a) 5. and the basis of this status.
Effective date note NOTE: Subd. 1. is shown as amended eff. 5-1-24 by 2023 Wis. Act 73. Prior to 5-1-24 it reads:
Effective date text 1. A history of the applicant relevant to the applicant's fitness to hold a license or permit.
125.04(3)(a)2. 2. The kind of license or permit for which the applicant is applying.
125.04(3)(a)3. 3. The premises where alcohol beverages will be sold or stored or both.
125.04(3)(a)4. 4. If the applicant is a corporation, the identity of the corporate officers and agent.
125.04(3)(a)4L. 4L. If the applicant is a limited liability company, the identity of the company members or managers and agent.
125.04(3)(a)4m. 4m. If the applicant is a cooperative organized under ch. 185, the identity of the cooperative members, board of directors, and agent.
125.04(3)(a)5. 5. The applicant's trade name, if any.
125.04(3)(a)6. 6. Any other information required by this chapter.
125.04(3)(b) (b) Application for renewing. The division may prepare a simplified application form for renewal of each kind of license or permit which requires only information pertinent to renewal.
Effective date note NOTE: Par. (b) is shown as amended eff. 5-1-24 by 2023 Wis. Act 73. Prior to 5-1-24 it reads:
Effective date text (b) Application for renewing. The department may prepare a simplified application form for renewal of each kind of license or permit which requires only information pertinent to renewal.
125.04(3)(bm) (bm) Signature on, and notarization of, forms. The application forms prepared by the division for a license or permit under this chapter may not require any of the following:
Effective date note NOTE: Par. (bm) (intro.) is shown as amended eff. 5-1-24 by 2023 Wis. Act 73. Prior to 5-1-24 it reads:
Effective date text (bm) Signature on, and notarization of, forms. The application forms prepared by the department for a license or permit under this chapter may not require any of the following:
125.04(3)(bm)1. 1. The signature of more than one person signing on behalf of the applicant.
125.04(3)(bm)2. 2. That an applicant's signature be notarized.
125.04(3)(c) (c) Distribution. The division shall make one copy of each kind of license application that it prepares available to each municipality.
Effective date note NOTE: Par. (c) is shown as amended eff. 5-1-24 by 2023 Wis. Act 73. Prior to 5-1-24 it reads:
Effective date text (c) Distribution. The department shall make one copy of each kind of license application that it prepares available to each municipality.
125.04(3)(d) (d) Application form use.
125.04(3)(d)1.1. An application form prepared by the division shall be used by each applicant for a permit.
Effective date note NOTE: Subd. 1. is shown as amended eff. 5-1-24 by 2023 Wis. Act 73. Prior to 5-1-24 it reads:
Effective date text 1. An application form prepared by the department shall be used by each applicant for a permit.
125.04(3)(d)2. 2. A replica of an application form prepared by the division shall be used by each applicant for a license, other than a manager's or operator's license.
Effective date note NOTE: Subd. 2. is shown as amended eff. 5-1-24 by 2023 Wis. Act 73. Prior to 5-1-24 it reads:
Effective date text 2. A replica of an application form prepared by the department shall be used by each applicant for a license, other than a manager's or operator's license.
125.04(3)(e) (e) Place of filing applications.
125.04(3)(e)1.1. Each application for a license shall be signed by the applicant. The applicant shall file the application for a license with the municipal clerk of the intended place of sale.
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2021-22 Wisconsin Statutes updated through 2023 Wis. Act 93 and through all Supreme Court and Controlled Substances Board Orders filed before and in effect on April 4, 2024. Published and certified under s. 35.18. Changes effective after April 4, 2024, are designated by NOTES. (Published 4-4-24)