AB304,273 12Section 273. 125.68 (4) (c) 3m. of the statutes is repealed.
AB304,274 13Section 274 . 125.68 (9) (f) of the statutes is amended to read:
AB304,140,2014 125.68 (9) (f) Every person manufacturing, rectifying or blending intoxicating
15liquor sold in this state shall provide the department division with the names,
16brands, descriptions, alcoholic content by volume and any other information about
17the intoxicating liquor required by the department division. Information required
18by this paragraph shall be submitted prior to placing any new blend on the market.
19The department division may also require by rule that samples of new products be
20submitted for examination and analysis.
AB304,275 21Section 275. 125.68 (10) (a) and (b) of the statutes are amended to read:
AB304,141,222 125.68 (10) (a) Except as provided in s. ss. 125.23 and 125.535, no intoxicating
23liquor may be shipped into this state unless consigned to a person holding a
24wholesaler's permit under s. 125.54 or, if shipped from a manufacturer or rectifier
25in another state holding a permit under s. 125.58, consigned to a person holding a

1manufacturer's or rectifier's permit under s. 125.52 or a winery permit under s.
2125.53.
AB304,141,93 (b) Except as provided in s. ss. 125.23 and 125.535, no common carrier or other
4person may transport into and deliver within this state any intoxicating liquor
5unless it is consigned to a person holding a wholesaler's permit under s. 125.54 or,
6if shipped from a manufacturer or rectifier in another state holding a permit under
7s. 125.58, consigned to a person holding a manufacturer's or rectifier's permit under
8s. 125.52 or a winery permit under s. 125.53. Any common carrier violating this
9paragraph shall forfeit $100 for each violation.
AB304,276 10Section 276 . 125.69 (1) of the statutes is repealed and recreated to read:
AB304,141,1311 125.69 (1) Interest restrictions. (a) Subject to s. 125.20 (6), a manufacturer's
12or rectifier's permit under s. 125.52 may not be issued to any person who holds, or
13has an interest in a licensee or permittee holding, any of the following:
AB304,141,1514 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
15s. 125.51 (2).
AB304,141,1716 2. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
17125.51 (3), or “Class C” license issued under s. 125.51 (3m).
AB304,141,1918 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
19s. 125.51 (5).
AB304,141,2020 4. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,141,2321 (b) Subject to s. 125.20 (6), a winery permit under s. 125.53 may not be issued
22to any person who holds, or has an interest in a licensee or permittee holding, any
23of the following:
AB304,141,2524 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
25s. 125.51 (2).
AB304,142,2
12. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
2125.51 (3), or “Class C” license issued under s. 125.51 (3m).
AB304,142,43 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
4s. 125.51 (5).
AB304,142,55 4. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,142,86 (c) Subject to s. 125.20 (6), a wholesaler's permit under s. 125.54 may not be
7issued to any person who holds, or has an interest in a licensee or permittee holding,
8any of the following:
AB304,142,109 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
10s. 125.51 (2).
AB304,142,1211 2. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
12125.51 (3), or “Class C” license issued under s. 125.51 (3m).
AB304,142,1413 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
14s. 125.51 (5).
AB304,142,1515 4. A brewer's permit issued under s. 125.29.
AB304,142,1616 5. A brewpub permit issued under s. 125.295.
AB304,142,1717 6. A winery permit issued under s. 125.53.
AB304,142,1818 7. A manufacturer's or rectifier's permit issued under s. 125.52.
AB304,142,1919 8. An out-of-state shipper's permit issued under s. 125.30 or 125.58.
AB304,142,2220 (d) Subject to s. 125.20 (6), an out-of-state shipper's permit under s. 125.58
21may not be issued to any person who holds, or has an interest in a licensee or
22permittee holding, any of the following:
AB304,142,2423 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
24s. 125.51 (2).
AB304,143,2
12. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
2125.51 (3), or “Class C” license issued under s. 125.51 (3m).
AB304,143,43 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
4s. 125.51 (5).
AB304,143,55 4. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,143,76 (e) Subject to s. 125.20 (6), a “Class A" license may not be issued to any person
7who holds, or has an interest in a permittee holding, any of the following:
AB304,143,88 1. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,143,99 2. A brewer's permit issued under s. 125.29.
AB304,143,1010 3. A brewpub permit issued under s. 125.295.
AB304,143,1111 4. A winery permit issued under s. 125.53.
AB304,143,1212 5. A manufacturer's or rectifier's permit issued under s. 125.52.
AB304,143,1313 6. An out-of-state shipper's permit issued under s. 125.30 or 125.58.
AB304,143,1614 (f) Subject to s. 125.20 (6), a “Class B" license or permit or “Class C” license may
15not be issued to any person who holds, or has an interest in a permittee holding, any
16of the following:
AB304,143,1717 1. A wholesaler's permit issued under s. 125.28 or 125.54.
AB304,143,1818 2. A brewer's permit issued under s. 125.29.
AB304,143,2019 3. Except as provided in s. 125.295 (1) (h), (2) (a) 6. e., and (3) (c), a brewpub
20permit issued under s. 125.295.
AB304,143,2121 4. A winery permit issued under s. 125.53.
AB304,143,2222 5. A manufacturer's or rectifier's permit issued under s. 125.52.
AB304,143,2323 6. An out-of-state shipper's permit issued under s. 125.30 or 125.58.
AB304,277 24Section 277. 125.69 (1) (a) 5., (b) 5., (c) 9. and (d) 5. of the statutes are created
25to read:
AB304,144,1
1125.69 (1) (a) 5. A no-sale event venue permit issued under s. 125.24.
AB304,144,22 (b) 5. A no-sale event venue permit issued under s. 125.24.
AB304,144,33 (c) 9. A no-sale event venue permit issued under s. 125.24.
AB304,144,44 (d) 5. A no-sale event venue permit issued under s. 125.24.
AB304,278 5Section 278. 125.69 (4) (e) of the statutes is amended to read:
AB304,144,106 125.69 (4) (e) Costs. The cost of administering this subsection shall be charged
7to the manufacturer, rectifier and wholesaler permittees. The department division
8shall determine the costs and shall establish the procedure for apportioning the cost
9against the permittees and provide for the method of payment to the department
10division.
AB304,279 11Section 279 . 125.69 (7) of the statutes is amended to read:
AB304,144,1612 125.69 (7) License or permit revocation. The violation of sub. (1), (3) or (5),
13or s. 125.20 (5) (d) as it relates to sub. (1),
is sufficient cause for the revocation of the
14license or permit of any licensee or permittee receiving the benefit from the
15prohibited act as well as the revocation of the license or permit of the licensee or
16permittee committing the prohibited act.
AB304,280 17Section 280. 125.69 (9) of the statutes is created to read:
AB304,144,2318 125.69 (9) Providing taste samples on retail premises. (a) Subject to par. (e),
19with the consent of the “Class A,” “Class B,” or “Class C” licensee, a winery,
20manufacturer, or rectifier may provide, free of charge, on “Class A,” “Class B,” or
21“Class C” premises, taste samples of intoxicating liquor to any person who has
22attained the legal drinking age for consumption on the premises between the hours
23of 11 a.m. and 7 p.m.
AB304,145,224 (b) A taste sample of wine may not exceed 3 fluid ounces and a person may not
25receive more than 2 taste samples of wine per day. A taste sample of intoxicating

1liquor other than wine may not exceed 0.5 fluid ounces and a person may receive not
2more than one taste sample of such intoxicating liquor per day.
AB304,145,83 (c) A winery, manufacturer, or rectifier may provide taste samples of any
4intoxicating liquor purchased from the retail licensee or of any intoxicating liquor the
5winery, manufacturer, or rectifier produced on premises covered by its winery
6permit, manufacturer's permit, or rectifier's permit and brings to the retail premises,
7but the winery, manufacturer, or rectifier may not leave at the retail premises any
8unused intoxicating liquor not purchased from the retail licensee.
AB304,145,119 (d) Any representative of a manufacturer, rectifier, or winery issued a permit
10under s. 125.52 or 125.53 may assist the retail licensee in dispensing or serving the
11taste samples.
AB304,145,1312 (e) This subsection authorizes taste samples only of wine on “Class C” licensed
13premises.
AB304,281 14Section 281 . 139.01 (2p) of the statutes is created to read:
AB304,145,1615 139.01 (2p) “Division" means the division of alcohol beverages in the
16department.
AB304,282 17Section 282 . 139.01 (4) of the statutes is amended to read:
AB304,145,2118 139.01 (4) “License," and “fermented malt beverages" have the same meaning
19as in s. 125.02, and “licensed premises" are premises described in licenses and
20permits issued by the department division, cities, villages, or towns under the
21authority of said section, other than a permit issued under s. 125.175.
AB304,283 22Section 283 . 139.01 (4) of the statutes, as affected by 2023 Wisconsin Act ....
23(this act), is amended to read:
AB304,146,224 139.01 (4) “License," and “fermented malt beverages" have the same meaning
25as in s. 125.02, and “licensed premises" are premises described in licenses and

1permits issued by the division, cities, villages, or towns under the authority of said
2section, other than a permit permits issued under s. ss. 125.175 and 125.24.
AB304,284 3Section 284 . 139.01 (6) of the statutes is amended to read:
AB304,146,194 139.01 (6) A “rectifier" is a person who rectifies, purifies or refines distilled
5spirits or wines by any process other than by original and continuous distillation
6from mash, wort or wash, through continuous closed vessels or pipes, until the
7manufacture thereof is complete, or who has in his or her possession any still or leach
8tub or keeps any other apparatus for the purpose of refining in any manner distilled
9spirits or the other liquors, or who after rectifying and purifying distilled spirits, by
10mixing such spirits or liquors with any materials, manufactures any spurious,
11imitation or compound liquors for sale, and any person who, without rectifying,
12purifying or refining distilled spirits, by mixing such spirits with any materials,
13manufactures any spurious, imitation or compound liquors for sale under the name
14of “whiskey," “brandy," “gin," “rum," “spirits," “ cordials" or any other name, and who
15is also a distiller or is under substantially the same management or control as a
16distiller. A rectifier may sell at wholesale intoxicating liquors rectified by him or her
17without any other license than that of a rectifier. “Rectifier” does not include a “Class
18B” licensee that prepares, stores, or dispenses mixed drinks in advance of sale in
19compliance with s. 125.51 (3) (bg).
AB304,285 20Section 285 . 139.03 (5) (a) of the statutes is amended to read:
AB304,147,321 139.03 (5) (a) No person who enters this state from another state may have in
22his or her possession and bring into the state any intoxicating liquor or wine. The
23prohibition in this paragraph does not apply to a person who changes his or her
24domicile from another state or a foreign country to this state and who brings into this
25state intoxicating liquor and wine constituting household goods. The prohibition in

1this paragraph does not apply to intoxicating liquor or wine consigned to any person
2having a permit from the secretary division to engage in the sale of such intoxicating
3liquor or wine.
AB304,286 4Section 286. 139.04 (4) of the statutes is amended to read:
AB304,147,75 139.04 (4) Sale or shipment of fermented malt beverages by a brewer to a
6bottler or between brewers, or of intoxicating liquor, whether in bulk or any state of
7packaging,
between manufacturers, rectifiers, and wineries.
AB304,287 8Section 287. 139.06 (3) of the statutes is amended to read:
AB304,147,179 139.06 (3) In shipping intoxicating liquor, whether in bulk for the purpose of
10bottling or rectifying to a rectifier located within the state
or in any state of
11packaging, to a manufacturer or rectifier holding a permit under s. 125.52
, the
12manufacturer or rectifier shall securely affix thereto a label or statement, in such
13form as is prescribed by the secretary, reciting that the shipment is made for the
14purpose of bottling or rectifying
a tax-exempt transfer between producers as
15authorized under s. 139.04 (4)
. Each manufacturer or rectifier making such
16shipments shall file an information report that shows the dates and quantities of
17shipments and the name and address of each consignee.
AB304,288 18Section 288 . 139.08 (3) of the statutes is amended to read:
AB304,147,2119 139.08 (3) Police powers. The department of revenue shall enforce and the
20duly authorized employees of the department shall have all necessary police powers
21to prevent violations of s. 134.65, and this subchapter and ch. 125.
AB304,289 22Section 289 . 139.08 (4) of the statutes is amended to read:
AB304,148,1223 139.08 (4) Inspection for enforcement. Duly authorized employees of the
24department of justice and the department of revenue and any sheriff, police officer,
25marshal, or constable, within their respective jurisdictions, may at all reasonable

1hours enter any licensed premises, and examine the books, papers, and records of
2any brewer, brewpub, manufacturer, bottler, rectifier, wholesaler, or retailer, for the
3purpose of inspecting the same and determining whether the tax and fee imposed by
4ss. 139.01 to 139.25 have been fully paid, and may inspect and examine, according
5to law, any premises where fermented malt beverages or intoxicating liquors are
6manufactured, sold, exposed for sale, possessed, or stored, for the purpose of
7inspecting the same and determining whether the tax imposed by ss. 139.01 to
8139.25 has been fully paid, and whether ss. 139.01 to 139.25 and ch. 125 are being
9complied with. Any refusal to permit such examination of such premises is sufficient
10grounds under s. 125.12 for revocation or suspension of any license or permit granted
11for the sale of any fermented malt beverages or intoxicating liquors and is punishable
12under s. 139.25 (10).
AB304,290 13Section 290 . 139.08 (5) of the statutes is created to read:
AB304,148,1814 139.08 (5) Retention of certain records. Notwithstanding any retention
15schedule established for the department's records under s. 16.61, the department
16shall retain for 3 years after receipt by the department all reports submitted to the
17division under ss. 125.22 (2) and 125.23 (5) and all records received by the division
18relating to these reports.
AB304,291 19Section 291 . 139.11 (1) of the statutes is amended to read:
AB304,149,620 139.11 (1) Preservation of records. Every person who manufactures,
21rectifies, distributes, imports, transports, stores, warehouses, or sells intoxicating
22liquor or fermented malt beverages shall keep complete and accurate records of all
23such liquor or malt beverages purchased, sold, manufactured, rectified, brewed,
24fermented, distilled, produced, stored, warehoused, imported, or transported within
25this state. Such records shall be of a kind and in the form prescribed by the secretary

1and shall be safely preserved to ensure accessibility for inspection by the secretary
2or by the division as provided in s. 125.025 (3). A person required to keep records
3under this subsection may keep such records in electronic form only. Any common
4carrier or fulfillment house required to submit reports under s. 125.22 or 125.23 shall
5maintain, for 3 years, all records related to the reports or otherwise required to be
6kept under this subsection.
AB304,292 7Section 292. 139.11 (4) (a) 2. of the statutes is amended to read:
AB304,149,138 139.11 (4) (a) 2. A current list, available on paper and on the department's
9Internet site, providing detailed information regarding every person issued a
10wholesalers permit under s. 125.28, brewers permit under s. 125.29, brewpub permit
11under s. 125.295, or out-of-state shippers permit under s. 125.30. The information
12provided under this subdivision shall include the name and address of the permit
13holder and the date on which the department division issued the permit.
AB304,293 14Section 293 . 139.11 (4) (b) 2. of the statutes is amended to read:
AB304,149,2215 139.11 (4) (b) 2. A current and regularly updated list, made available on paper
16and on the department's Internet website, of permit holders that minimally includes
17detailed information on the name, address, contact person, and date of permit
18issuance for every common carrier permit issued under s. 125.22, fulfillment house
19permit issued under s. 125.23,
manufacturer's and rectifier's permit issued under s.
20125.52, winery permit issued under s. 125.53, direct wine shipper's permit issued
21under s. 125.535, wholesaler's permit issued under s. 125.54, and out-of-state
22shipper's permit issued under s. 125.58.
AB304,294 23Section 294 . 139.22 of the statutes is amended to read:
AB304,150,10 24139.22 Confiscation. If a duly authorized employee of the department of
25revenue or the department of justice or any sheriff, police officer, marshal, or

1constable, within his or her respective jurisdiction, discovers any fermented malt
2beverages upon any premises other than the premises of a brewer, brewpub, or
3bottler, or any intoxicating liquor upon any premises other than the premises of a
4manufacturer, rectifier, winery, or wholesaler, and upon which the tax has not been
5paid or which was possessed, kept, stored, manufactured, sold, distributed, or
6transported in violation of ss. 139.01 to 139.25 and ch. 125, the employee or any such
7officer may immediately seize the fermented malt beverages or intoxicating liquors.
8Any such fermented malt beverages or intoxicating liquors so seized shall be held
9transferred by the department of revenue to the division and disposed of under s.
10125.14 (2) (e).
AB304,295 11Section 295 . 139.25 (9) of the statutes is amended to read:
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