77.51(11)
(11) "Printing" and "imprinting" include lithography, photolithography, rotogravure, gravure, letterpress, silk screen printing, multilithing, multigraphing, mimeographing, photostating, steel die engraving and similar processes.
77.51(12)(a)
(a) Any transfer of title, possession, ownership, enjoyment, or use by: cash or credit transaction, exchange, barter, lease or rental, conditional or otherwise, in any manner or by any means whatever of tangible personal property for a consideration;
77.51(12)(b)
(b) A transaction whereby the possession of property is transferred but the seller retains the title as security for the payment of the price.
77.51(13)(a)
(a) Every seller who makes any sale of tangible personal property or taxable service.
77.51(13)(am)
(am) Any person making any retail sale of a motor vehicle, aircraft, snowmobile, mobile home not exceeding 45 feet in length, trailer, semitrailer, all-terrain vehicle or boat registered or titled, or required to be registered or titled, under the laws of this state or of the United States.
77.51(13)(b)
(b) Every person engaged in the business of making sales of tangible personal property for storage, use or consumption or in the business of making sales at auction of tangible personal property owned by the person or others for storage, use or other consumption.
77.51(13)(c)
(c) When the department determines that it is necessary for the efficient administration of this subchapter to regard any salespersons, representatives, peddlers or canvassers as the agents of the dealers, distributors, supervisors or employers under whom they operate or from whom they obtain the tangible personal property sold by them, irrespective of whether they are making the sales on their own behalf or on behalf of such dealers, distributors, supervisors or employers, the department may so regard them and may regard the dealers, distributors, supervisors or employers as retailers for purposes of this subchapter.
77.51(13)(d)
(d) Every wholesaler to the extent that the wholesaler sells tangible personal property to a person other than a seller as defined in
sub. (17) provided such wholesaler is not expressly exempt from the sales tax on such sale or from collecting the use tax on such sale.
77.51(13)(e)
(e) A person selling tangible personal property to a service provider who transfers the property in conjunction with the selling, performing or furnishing of any service and the property is incidental to the service, unless the service provider is selling, performing or furnishing services under
s. 77.52 (2) (a) 7.,
10.,
11. and
20. This subsection does not apply to
sub. (2).
77.51(13)(f)
(f) A service provider who transfers tangible personal property in conjunction with but not incidental to the selling, performing or furnishing of any service and a service provider selling, performing or furnishing services under
s. 77.52 (2) (a) 7.,
10.,
11. and
20. This subsection does not apply to
sub. (2).
77.51(13)(i)
(i) A person selling materials or supplies to barbers, beauty shop operators or bootblacks for use by them in the performance of their services.
77.51(13)(j)
(j) A person selling materials and supplies to producers of X-ray films.
77.51(13)(k)
(k) As respects a lease, any person deriving rentals from a lease of tangible personal property situated in this state.
77.51(13)(m)
(m) A person selling tangible personal property to a veterinarian to be used or furnished by the veterinarian in the performance of services in some manner related to domestic animals, including pets or poultry.
77.51(13)(n)
(n) A person selling household furniture, furnishings, equipment, appliances or other items of tangible personal property to a landlord for use by tenants in leased or rented living quarters.
77.51(13)(o)
(o) A person selling medicine for animals to a veterinarian. As used in this paragraph, "animal" includes livestock, pets and poultry.
77.51(13g)
(13g) Except as provided in
sub. (13h), "retailer engaged in business in this state", unless otherwise limited by federal statute, for purposes of the use tax, means any of the following:
77.51(13g)(a)
(a) Any retailer owning any real property in this state or leasing or renting out any tangible personal property located in this state or maintaining, occupying or using, permanently or temporarily, directly or indirectly, or through a subsidiary, or agent, by whatever name called, an office, place of distribution, sales or sample room or place, warehouse or storage place or other place of business in this state.
77.51(13g)(b)
(b) Any retailer having any representative, agent, salesperson, canvasser or solicitor operating in this state under the authority of the retailer or its subsidiary for the purpose of selling, delivering or the taking of orders for any tangible personal property or taxable services.
77.51(13h)
(13h) "Retailer engaged in business in this state", notwithstanding
sub. (13g), beginning on the applicable date does not include a foreign corporation that is the publisher of printed materials the only activities of which in this state do not exceed the storage of its raw materials for any length of time in this state in or on property owned by a person other than the foreign corporation and the delivery of its raw materials to another person in this state if that storage and delivery are for printing by that other person, and the purchase from a printer of a printing service or of printed materials in this state for the publisher and the storage of the printed materials for any length of time in this state in or on property owned by a person other than the publisher and do not exceed maintaining, occupying and using, directly or by means of another person, a place that is in this state, that is not owned by the publisher and that is used for the distribution of printed materials. In this subsection, "applicable date" for publishers of books and periodicals other than catalogs means January 1, 1980, and for all other publishers means January 1, 1990. In this subsection "raw materials" means tangible personal property which becomes an ingredient or component part of the printed materials or which is consumed or destroyed or loses its identity in the printing of the printed materials.
77.51(13r)
(13r) Any person purchasing from a retailer as defined in
sub. (13) shall be deemed the consumer of the tangible personal property or services purchased.
77.51(14)
(14) "Sale", "sale, lease or rental", "retail sale", "sale at retail", or equivalent terms include any one or all of the following: the transfer of the ownership of, title to, possession of, or enjoyment of tangible personal property or services for use or consumption but not for resale as tangible personal property or services and includes:
77.51(14)(a)
(a) Any sale at an auction in respect to tangible personal property which is sold to a successful bidder. The proceeds from the sale of property sold at auction which is bid in by the seller and on which title does not pass to a new purchaser shall be deducted from the gross proceeds of the sale and the tax paid only on the net proceeds.
77.51(14)(b)
(b) The furnishing or distributing of tangible personal property or taxable services for a consideration by social clubs and fraternal organizations to their members or others.
77.51(14)(c)
(c) A transaction whereby the possession of tangible personal property is transferred but the seller retains the title as security for the payment of the price.
77.51(14)(d)
(d) The delivery in this state of tangible personal property by an owner or former owner thereof or by a factor, or agent of such owner, former owner or factor, if the delivery is to a consumer or person for redelivery to a consumer, pursuant to a retail sale made by a retailer not engaged in business in this state. The person making the delivery shall include the retail selling price of the property in that person's gross receipts.
77.51(14)(f)
(f) The furnishing, preparing or serving for consideration of food, meals, confections or drinks.
77.51(14)(g)
(g) A sale of tangible personal property to a contractor or subcontractor for use in the performance of contracts with the United States or its instrumentalities for the construction of improvements on or to real property.
77.51(14)(h)
(h) A transfer for a consideration of the title or possession of tangible personal property which has been produced, fabricated or printed to the special order of the customer or of any publication.
77.51(14)(i)
(i) Sales of building materials, supplies and equipment to owners, contractors, subcontractors or builders for the erection of buildings or structures or the alteration, repair or improvement of real property. Such transactions are deemed retail sales in whatsoever quantity sold.
77.51(14)(j)
(j) The granting of possession of tangible personal property by a lessor to a lessee, or to another person at the direction of the lessee. Such a transaction is deemed a continuing sale in this state by the lessor for the duration of the lease as respects any period of time the leased property is situated in this state, irrespective of the time or place of delivery of the property to the lessee or such other person.
77.51(14)(k)
(k) Any sale of tangible personal property to a purchaser even though such property may be used or consumed by some other person to whom such purchaser transfers the tangible personal property without valuable consideration, such as gifts, and advertising specialties distributed gratis apart from the sale of other tangible personal property or service.
77.51(14)(L)
(L) Transfers by a service provider of tangible personal property in conjunction with but not incidental to the selling, performing or furnishing of any service, and transfers by a service provider selling, performing or furnishing services under
s. 77.52 (2) (a) 7.,
10.,
11. and
20. This subsection does not apply to
sub. (2).
77.51(14g)(a)
(a) The transfer of property to a corporation upon its organization solely in consideration for the issuance of its stock;
77.51(14g)(b)
(b) The contribution of property to a newly formed partnership solely in consideration for a partnership interest therein;
77.51(14g)(bm)
(bm) The contribution of property to a limited liability company upon its organization solely in consideration for a membership interest;
77.51(14g)(c)
(c) The transfer of property to a corporation, solely in consideration for the issuance of its stock, pursuant to a merger or consolidation;
77.51(14g)(cm)
(cm) The transfer of property to a limited liability company, solely in consideration for a membership interest, pursuant to a merger;
77.51(14g)(d)
(d) The distribution of property by a corporation to its stockholders as a dividend or in whole or partial liquidation;
77.51(14g)(e)
(e) The distribution of property by a partnership to its partners in whole or partial liquidation;
77.51(14g)(em)
(em) The distribution of property by a limited liability company to its members in whole or partial liquidation;
77.51(14g)(f)
(f) Repossession of property by the seller from the purchaser when the only consideration is cancellation of the purchaser's obligation to pay the remaining balance of the purchase price;
77.51(14g)(g)
(g) The transfer of property in a reorganization as defined in section
368 of the internal revenue code in which no gain or loss is recognized for franchise or income tax purposes; or
77.51(14g)(h)
(h) Any transfer of all or substantially all the property held or used by a person in the course of an activity requiring the holding of a seller's permit, if after the transfer the real or ultimate ownership of the property is substantially similar to that which existed before the transfer. For the purposes of this section, stockholders, bondholders, partners, members or other persons holding an interest in a corporation or other entity are regarded as having the real or ultimate ownership of the property of the corporation or other entity. In this paragraph, "substantially similar" means 80% or more of ownership.
77.51(14r)
(14r) A sale or purchase involving transfer of ownership of property shall be deemed to have been completed at the time and place when and where possession is transferred by the seller or the seller's agent to the purchaser or the purchaser's agent, except that for purposes of this subsection a common carrier or the U.S. postal service shall be deemed the agent of the seller, regardless of any f.o.b. point and regardless of the method by which freight or postage is paid.
77.51(15)(a)(a) Except as provided in
par. (cm), "sales price" means the total amount for which tangible personal property is sold, leased or rented, valued in money, whether paid in money or otherwise, without any deduction on account of any of the following:
77.51(15)(a)2.
2. The cost of the materials used, labor or service cost, losses or any other expenses.
77.51(15)(a)3.
3. The cost of transportation of the property prior to its purchase.
77.51(15)(a)4.
4. Any tax included in or added to the purchase price including the taxes imposed by
s. 78.01 unless the tax is refunded,
ss. 78.40,
139.02,
139.03 and
139.31 and the federal motor fuel tax unless the tax is refunded and including also any manufacturers' or importers' excise tax; but not including any tax imposed by the United States, any other tax imposed by this state, or any tax imposed by any municipality of this state upon or with respect to retail sales whether imposed on the retailer or consumer, if that federal, state or municipal tax is measured by a stated percentage of sales price or gross receipts, and not including the federal communications tax imposed upon the services set forth in
s. 77.52 (2) (a) 5. For the purpose of this subdivision, a tax shall be deemed "imposed upon or with respect to retail sales" only if the retailer is the person who is required to make the payment of the tax to the governmental unit levying the tax.
77.51(15)(b)
(b) "Sales price" shall not include any of the following:
77.51(15)(b)2.
2. The amount charged for property returned by customers when that entire amount is refunded either in cash or in credit.
77.51(15)(b)3.
3. Transportation charges separately stated, if the transportation occurs after the purchase of the property is made.
77.51(15)(b)4.
4. In all transactions, except those to which
subd. 6. applies, in which an article of tangible personal property is traded toward the purchase of an article of greater value, the sales price shall be only that portion of the purchase price represented by the difference between the full purchase price of the article of greater value and the amount allowed for the article traded.
77.51(15)(b)4m.
4m. If a person who purchases a motor vehicle presents a statement issued under
s. 218.0171 (2) (cq) to the seller at the time of purchase, and the person presents the statement within 60 days from the date of receiving a refund under
s. 218.0171 (2) (b) 2. b., the trade-in amount specified in the statement issued under
s. 218.0171 (2) (cq), but not to exceed the sales price of the motor vehicle. This subdivision applies only to the first motor vehicle purchased by a person after receiving a refund under
s. 218.0171 (2) (b) 2. b.
77.51(15)(b)5.
5. Thirty-five percent of the total amount for which a new mobile home that is a primary housing unit under
s. 340.01 (29) is sold. No credit may be allowed for trade-ins under
subd. 4. or
sub. (4) (b) 3. This subdivision does not apply to lease or rental.
77.51(15)(b)6.
6. For the sale of a manufactured building, as defined in
s. 101.71 (6); at the retailer's option, except that after a retailer chooses an option, the retailer may not use the other option for other sales without the department's written approval; either 35% of the sales price or an amount equal to the sales price minus the cost of the materials that become an ingredient or component part of the building.
77.51(15)(c)
(c) "Sales price" includes all of the following:
77.51(15)(c)1.
1. Any services that are a part of the sale of tangible personal property, including any fee, service charge, labor charge or other addition to the price charged a customer by the retailer which represents or is in lieu of a tip or gratuity.
77.51(15)(c)2.
2. The amount charged for labor or services rendered in installing or applying tangible personal property sold, except the price received for installing or applying property which, when installed or applied, will constitute an addition or capital improvement of real property and provided such amount is separately set forth from the amount charged for the tangible personal property.
77.51(15)(cm)
(cm) "Sales price" means the portion of the sales price attributable to taxable goods if exempt food, food products or beverages are packaged with other goods by a person other than a retailer before a sale to a final consumer and if less than 50% of the sales price of the goods packaged together is attributable to goods that are exempt under
s. 77.54 (20).
77.51(17)
(17) "Seller" includes every person selling, leasing or renting tangible personal property or selling, performing or furnishing services of a kind the gross receipts from the sale, lease, rental, performance or furnishing of which are required to be included in the measure of the sales tax.
77.51(17m)
(17m) "Service address" means the location of the telecommunications equipment from which telecommunications services are originated or at which telecommunications services are received by a buyer. If this is not a defined location; as in the case of mobile phones, paging systems, maritime systems, air-to-ground systems and the like; "service address" means the location where a buyer makes primary use of the telecommunications equipment as defined by telephone number, authorization code or location where bills are sent.
77.51(17r)
(17r) "Sign" means write one's signature or, if the department prescribes another method of authenticating, use that other method.
77.51(18)
(18) "Storage" includes any keeping or retention in this state of tangible personal property purchased from a retailer for any purpose except sale in the regular course of business.
77.51(20)
(20) "Tangible personal property" means all tangible personal property of every kind and description and includes electricity, natural gas, steam and water and also leased property affixed to realty if the lessor has the right to remove the property upon breach or termination of the lease agreement, unless the lessor of the property is also the lessor of the realty to which the property is affixed. "Tangible personal property" also includes coins and stamps of the United States sold or traded as collectors' items above their face value and computer programs except custom computer programs.
77.51(21)
(21) "Taxpayer" means the person required to pay, collect, account for or who is otherwise directly interested in the taxes imposed by this subchapter.
77.51(21m)
(21m) "Telecommunications services" means sending messages and information transmitted through the use of local, toll and wide-area telephone service; channel services; telegraph services; teletypewriter; computer exchange services; cellular mobile telecommunications service; specialized mobile radio; stationary two-way radio; paging service; or any other form of mobile and portable one-way or two-way communications; or any other transmission of messages or information by electronic or similar means between or among points by wire, cable, fiber optics, laser, microwave, radio, satellite or similar facilities. "Telecommunications services" does not include sending collect telecommunications that are received outside of the state.
77.51(22)(a)(a) "Use" includes the exercise of any right or power over tangible personal property or taxable services incident to the ownership, possession or enjoyment of the property or services, or the results produced by the services, including installation or affixation to real property and including the possession of, or the exercise of any right or power over tangible personal property by a lessee under a lease, except that "use" does not include the activities under
sub. (18).
77.51(22)(b)
(b) In this subsection "enjoyment" includes a purchaser's right to direct the disposition of property, whether or not the purchaser has possession of the property. "Enjoyment" also includes, but is not limited to, having shipped into this state by an out-of-state supplier printed material which is designed to promote the sale of property or services, or which is otherwise related to the business activities, of the purchaser of the printed material or printing service.
77.51 History
History: 1973 c. 333;
1975 c. 39,
41,
99,
224;
1975 c. 413 s.
18;
1977 c. 29,
418;
1979 c. 1 ss.
57 to
59,
61,
62;
1979 c. 174;
1981 c. 20;
1981 c. 79 s.
17;
1983 a. 23,
27;
1983 a. 189 ss.
92 to
108,
329 (12);
1983 a. 510,
538;
1983 a. 544 ss.
13 to
46,
47 (1) (b);
1985 a. 29,
332;
1987 a. 27,
399;
1989 a. 31,
335,
336;
1991 a. 39,
269,
316;
1993 a. 16,
112,
184;
1997 a. 27,
237;
1999 a. 9,
83;
2001 a. 45,
102.
77.51 Annotation
A tax on personal property assets was upheld since the seller had a permit under sub. (10) (a) [now sub. (9) (a)]. Ramrod, Inc. v. DOR,
64 Wis. 2d 499,
219 N.W.2d 604 (1974).
77.51 Annotation
Under sub. (4) (i) [now sub. (14) (i)], the sale of building materials included the sale of an assembly kit to a dealer for construction of a silo; the dealer is a contractor under sub. (18) [now sub. (2)]. When the silo was erected on owned land, it was real property for purposes of this section. DOR v. Smith Harvestore Products,
72 Wis. 2d 60,
240 N.W.2d 357 (1976).
77.51 Annotation
A retail sale within meaning of sub. (4) [now sub. (14)] is the final and ultimate employment of the property that results in its withdrawal from the marketplace. The sale of gold to dentists for use in dental work was not a taxable sale. DOR v. Milwaukee Refining Corp.
80 Wis. 2d 44,
257 N.W.2d 855 (1977).
77.51 Annotation
Provisions of the UCC as to the time title passes are inapplicable to sales tax law. Application of s. 77.51 is discussed. Harold W. Fuchs Agency, Inc. v. DOR,
91 Wis. 2d 283,
282 N.W.2d 625 (Ct. App. 1979).
77.51 Annotation
The sale of business assets of a taxpayer who held a seller's permit was not exempted as an "occasional sale" under sub. (10) (a) [now sub. (9) (a)]. Constitutionality is discussed. Midcontinent Broadcasting Co. v. DOR,
98 Wis. 2d 379,
297 N.W.2d 191 (1980).
77.51 Annotation
A manhole fabricator was not engaged in real property construction activities under sub. (2). Advance Pipe & Supply v. DOR,
128 Wis. 2d 431,
383 N.W.2d 502 (Ct. App. 1986).
77.51 Annotation
Photocopying expenses billed to a law firm's clients are not subject to sales tax. Frisch, Dudek & Slattery v. DOR,
133 Wis. 2d 444,
396 N.W.2d 355 (Ct. App. 1986).
77.52
77.52
Imposition of retail sales tax. 77.52(1)
(1) For the privilege of selling, leasing or renting tangible personal property, including accessories, components, attachments, parts, supplies and materials, at retail a tax is imposed upon all retailers at the rate of 5% of the gross receipts from the sale, lease or rental of tangible personal property, including accessories, components, attachments, parts, supplies and materials, sold, leased or rented at retail in this state.
