125.04(10)(a)(a)
Frame. Permits for the retail sale of alcohol beverages, and licenses for the sale of alcohol beverages, shall be enclosed in a frame having a transparent front which allows the license or permit to be clearly read.
125.04(10)(b)
(b)
Display. All permits and licenses under
par. (a), other than those for the sale of fermented malt beverages for consumption on the premises issued to the state fair or to county or district fairs receiving state aid, shall be conspicuously displayed for public inspection at all times in the room or place where the activity subject to permit or licensure is carried on.
125.04(11)
(11) Expiration dates. Except as otherwise provided in this chapter:
125.04(11)(a)
(a)
Permits. All permits to sell alcohol beverages shall expire as specified in the valid certificate issued under
s. 73.03 (50).
125.04(11)(b)1.1. The municipal governing body of a 1st class city may issue a retail license for the sale of alcohol beverages at any time during a year. Each license shall be valid for one year and shall specify its date of expiration.
125.04(11)(b)2.
2. All licenses other than those specified under
subd. 1. shall expire on June 30 of each year.
125.04(12)(a)(a)
From place to place. Every alcohol beverage license or permit may be transferred to another place or premises within the same municipality. An alcohol beverage warehouse permit under
s. 125.19, a winery permit under
s. 125.53 or an intoxicating liquor wholesaler's permit under
s. 125.54 may be transferred to another premises within this state. A Class "A" license and a wholesaler's license identified in
s. 125.25 (2) (b) 2. may be transferred together as provided in
s. 125.25 (2) (b) 4. if the receiving municipality approves the transfer. Transfers shall be made by the issuing authority upon payment of a fee of $10 to the issuing authority and, for transfers as provided in
s. 125.25 (2) (b) 4., transfers shall be received and the validity of the transferred licenses recognized by the receiving municipality upon approval of the transfer by the receiving municipality and payment to the receiving municipality of an additional fee of $10 for each transferred license. No retail licensee, retail permittee, intoxicating liquor wholesaler or holder of a warehouse or winery permit is entitled to more than one transfer during the license or permit year. This paragraph does not apply to a license issued under
s. 125.51 (4) (v) or to a reserve "Class B" license, as defined in
s. 125.51 (4) (a).
125.04(12)(b)1.1. Licenses to sell alcohol beverages may be transferred to persons other than the licensee if the licensee, or an applicant for a subsequently granted license, dies, becomes bankrupt or makes an assignment for the benefit of creditors during the license year or after filing the application. If a retail licensee becomes disabled, the municipality may, upon application, transfer the license to the licensee's spouse if that spouse may hold a license under
sub. (5) and complies with all of the requirements under this chapter applicable to original applicants, except that the spouse is exempt from payment of the license fee for the year in which the transfer takes place.
125.04(12)(b)2.
2. Upon the happening of any of the events under
subd. 1., the personal representative, the surviving spouse if a personal representative is not appointed, the trustee or the receiver may continue or sell or assign the business.
125.04(12)(b)4.
4. If the business is sold or assigned, the license may be transferred to the successor owner or assignee at no charge if:
125.04(12)(b)4.a.
a. He or she complies with the requirements applicable to original applicants; and
125.04(12)(b)4.b.
b. He or she is acceptable to the issuing authority and consent to the transfer is given by the issuing authority.
125.04(13)
(13) Penalties. Any person who violates
sub. (1) may be fined not more than $10,000 or imprisoned for not more than 9 months or both.
125.04 History
History: 1981 c. 79,
235,
391;
1983 a. 27,
72,
74,
493,
494,
516;
1985 a. 302;
1987 a. 35,
301,
399;
1989 a. 31,
253;
1991 a. 39;
1993 a. 112,
259,
491;
1995 a. 23;
1995 a. 27 ss.
4117b,
4117c,
9154 (1);
1995 a. 225;
1997 a. 27;
2003 a. 250;
2007 a. 20,
85.
125.04 Annotation
Sub. (3) (h) [formerly s. 176.14] requires a licensee to update an application during the license year to facilitate scrutiny of the ongoing operation. The licensing authority has discretion to approve or disapprove any reported expansion of a licensed premises. Alberti v. City of Whitewater,
109 Wis. 2d 592,
327 N.W.2d 150 (Ct. App. 1982).
125.04 Annotation
Licensees who are natural persons are liable for criminal acts of employees. State v. Beaudry,
119 Wis. 2d 96,
349 N.W.2d 106 (Ct. App. 1984). But see s. 125.115.
125.04 Annotation
The registered agent of a corporate alcohol beverage licensee is subject to vicarious criminal liability for an employee's violation of the closing hour law. State v. Beaudry,
123 Wis. 2d 40,
365 N.W.2d 593 (1985).
125.04 Annotation
A person may be a "habitual law offender" under sub. (5) (b) without having been convicted of any crime. Smith v. Oak Creek,
139 Wis. 2d 788,
407 N.W.2d 901 (1987).
125.04 Annotation
Sub. (1) requires that the actual owner of an establishment selling intoxicating liquor possess the license in his or her own name. State v. Eastman,
148 Wis. 2d 254,
435 N.W.2d 278 (Ct. App. 1988).
125.04 Annotation
A license never should have been issued when a notice of application had not been published as required under s. 125.04 (3) (g), and a license issued without publication is void under s. 125.04 (2). Selling liquor under a void license constitutes a violation of s. 125.66 (1). Under s. 125.12, a renewal licensee, if refused, is guaranteed a right to be heard by the municipality, and the municipality must show cause for refusal, but a new licensee, if refused, has no such guarantee. When an original license is void, the applicant is a new licensee. Williams v. City of Lake Geneva, 2002 WI App 95,
253 Wis. 2d 618,
643 N.W.2d 864,
01-1733.
125.04 Annotation
Proprietors of a bed and breakfast may solicit voluntary contributions from guests at a social event held on the premises to defray the cost of alcohol, but proprietors who do not hold a license may not serve alcohol at a social event only to those who pay an admission fee.
80 Atty. Gen. 218.
125.04 Annotation
A village board's denial of an application for a liquor license did not deprive the applicant of either liberty or property. Scott v. Village of Kewaskum,
786 F. 2d 338 (1986).
125.04 Annotation
90 Proof: Liquor Licensing in Wisconsin. Murrell. Wis. Law. May 2009.
125.045
125.045
Booklet for licensees and permittees. 125.045(1)
(1) The department shall prepare a booklet explaining the state statutes and rules relating to the retail sale of alcohol beverages, written concisely in language which is clearly understood by those required to utilize it.
125.045(2)
(2) The department shall provide a copy of the booklet under
sub. (1) free of charge to each person issued a permit, including a renewal, under
s. 125.27 or
125.51 (5). The department shall provide the booklet for a charge not to exceed cost, as provided under
s. 20.908, to municipalities.
125.045(3)
(3) A municipality shall provide a copy of the booklet under
sub. (1) to each person issued a license, including a renewal, under
s. 125.17,
125.18,
125.25,
125.26 or
125.51 (1) by the municipality unless the municipality requires the person to complete an instructional program which includes the subject matter of the booklet or unless the person completes the program under
s. 125.04 (5) (a) 5. or
125.17 (6). This section does not preclude a municipality from charging a fee for such a program. A municipality may charge for the booklet in an amount not to exceed the amount charged by the department under
sub. (2).
125.05
125.05
Local option; remonstrances. 125.05(1)
(1)
Local option. Electors of any municipality may determine, by ballot at the election held on the first Tuesday in April, the questions of whether the municipality shall issue retail licenses for the sale of fermented malt beverages or intoxicating liquor or whether a retail store operated by the municipality shall cease operation.
125.05(1)(a)
(a)
Questions. The following questions may be submitted to the electors:
125.05(1)(a)1.
1. "Shall Class `B' licenses (taverns, hotels, restaurants, clubs, societies, lodges, fair associations, etc.) be issued for the retail sale of beer for consumption on or off the premises where sold?"
125.05(1)(a)2.
2. "Shall Class `A' licenses (stores, etc.) be issued for the retail sale of beer in original packages to be consumed away from the premises where sold?"
125.05(1)(a)3.
3. "Shall `Class B' licenses (taverns, restaurants, hotels, etc.) be issued for the retail sale of intoxicating liquor for consumption on the premises where sold?"
125.05(1)(a)3m.
3m. "Shall `Class C' licenses (restaurants) be issued for the retail sale of wine for consumption on the premises where sold?"
125.05(1)(a)4.
4. "Shall `Class A' licenses (stores, etc.) be issued for the retail sale of intoxicating liquor in original packages to be consumed away from the premises where sold?"
125.05(1)(a)5.
5. In the case where a municipal store is operating under s.
176.08, 1967 stats., "Against liquor store?"
125.05(1)(b)
(b)
Procedure. The following procedure shall govern the election under this subsection:
125.05(1)(b)1.
1. A written petition shall be circulated requesting that the question be submitted to the electors of the municipality affected by the question. A separate petition for each question shall be circulated. The contents of the petition shall be governed by
s. 8.40.
125.05(1)(b)2.
2. Petitions shall be circulated by qualified electors who reside within the municipality affected by the question. No petition may be circulated prior to 60 days before the date required for filing.
125.05(1)(b)3.
3. No signature on the petition may be counted unless it was written and dated within 60 days prior to the date required for filing.
125.05(1)(b)4.
4. Petitions shall be signed by a number of qualified electors within the municipality affected by the question equal to at least 15% of the number of votes cast for governor in the affected municipality at the last general election.
125.05(1)(b)5.
5. The petition shall be filed with the clerk of the municipality at least 42 days prior to the first Tuesday of April.
125.05(1)(b)6.
6. Within 5 days after the petition is filed, the clerk shall determine the sufficiency of the petition, and shall state the finding in a certificate signed by the clerk, dated and attached to the petition.
125.05(1)(b)8.
8. After the conditions of
subd. 6. are satisfied, the clerk shall promptly order that each question stated in a petition found to be sufficient shall be submitted to the electors at the election to be held on the first Tuesday of April following the date of the order.
125.05(1)(b)9.
9. City clerks shall give notice of the election as provided in
ch. 10 for notice of a regular city election. Village and town clerks shall give notice of the election by posting written or printed notices in at least 5 public places in the village or town not less than 10 days prior to the election.
125.05(1)(b)11.
11. The election on any question shall be conducted in the same manner as other elections are conducted in the municipality. The canvassers shall determine and immediately certify the results of the election.
125.05(1)(c)
(c)
Term of election results. The result of an election under
par. (b) shall remain in effect for 2 years and thereafter unless changed at another election on the question, except that a vote to discontinue operation of a municipal store may not be changed at another election.
125.05(1)(d)
(d)
Wholesalers' licenses. If the election results prohibit the retail sale of fermented malt beverages, the municipality may nevertheless issue wholesalers' licenses to qualified persons on the condition that the wholesaler may not sell or deliver fermented malt beverages within the municipality to any person residing therein.
125.05(2)(a)(a)
Residence district. In this subsection, "residence district" means any clearly described compact, contiguous territory in any municipality bounded by corporation or ward lines, public streets, public roads, public alleys or water courses, in which not less than 100 and not more than 750 qualified electors reside.
125.05(2)(b)
(b)
No previous licenses. A residence district may be created in a municipality which has not previously issued a license to sell intoxicating liquor in the residence district if a majority of the district's electors sign and file with the municipal clerk on or before May 1 in any year a written remonstrance describing the boundaries of the residence district and stating that no license may be issued within the district.
125.05(2)(c)
(c)
Previous licenses. A residence district may be created in a municipality which has previously issued a license to sell intoxicating liquor in the residence district if a majority of the district's electors sign and file with the municipal clerk not earlier than May 1 nor later than May 15 in any year, a written remonstrance describing the boundaries of the residence district and stating that no licenses may be issued within the district.
125.05(2)(d)
(d)
Limits on district. The greatest length of a residence district may not be more than 4 times its narrowest width. No part of any one residence district once created by the electors may be used to create another residence district. A residence district or part thereof in which licenses may not be issued may not be used to create another residence district. Property occupied exclusively for educational, religious or charitable purposes and public parks in residence districts may be included in residence districts as residence property, but shall not be used in determining the boundaries or size of any such district.
125.05(2)(e)
(e)
Restrictions on licenses in residence districts. No license to sell intoxicating liquor may be issued in a residence district created under
par. (b) or
(c) after a remonstrance is filed except:
125.05(2)(e)1.
1. Licenses may be issued for specific locations within a residence district under
par. (b) if a majority of the electors in the district sign and file with the municipal clerk written consent for the issuance of licenses for the specific locations.
125.05(2)(e)2.
2. Licenses may be issued in residence districts created under
par. (c) if a majority of the electors in the district sign and file with the municipal clerk a counter petition stating that licenses may be issued in that district.
125.05(2)(f)
(f)
Exclusions. The prohibition on the issuance of licenses within a residence district does not apply to:
125.05(2)(f)1.
1. The frontage of that side of any street or road between intersecting streets or roads in any city, village or town upon which one-third of the lineal feet of the property abutting thereon is devoted to or used for a commercial, mercantile, manufacturing or other business purpose.
125.05(2)(f)2.
2. The street or road frontage on either side of such street or road if one-third of the lineal feet of property abutting on both sides thereof between intersecting streets or roads is so used.
125.05(2)(f)3.
3. The frontage on either or both sides of a highway in towns or unincorporated villages within a distance of 400 feet if one-third of the lineal feet of the property abutting upon the highway within that distance is so used.
125.05(2)(f)4.
4. Actual and bona fide hotels maintaining, in 1st class cities, 50 or more sleeping rooms for the accommodation of transient guests; in 2nd class cities, 25 or more such rooms; in 3rd class cities, 18 or more such rooms; and in 4th class cities, 10 or more such rooms.
125.05(2)(g)
(g)
Documents; signatures and circulation. The electors signing a remonstrance, consent or counter petition under
par. (b),
(c) or
(e) shall subscribe to the document their names together with, in cities and villages, the street or lot and block numbers of their residences and, in towns, the quarter-section numbers of their residences. Each elector shall sign the document before a resident of the district who is circulating it. Each person circulating a document shall file an affidavit that each signer is a qualified elector of the residence district referred to in the document and that the signers' names and addresses on the document are genuine. No elector may sign more than one remonstrance or counter petition affecting the elector's residence district. The documents may be separate. Any number of persons may circulate the documents.
125.05(2)(h)
(h)
Number of electors. The number of electors in a residence district shall equal not less than the number of names with residences in the district which appear on the registration list, as defined in
s. 5.02 (17), for the residence district on the date that the remonstrance, consent, or counter petition is filed. A person whose name does not appear on a registration list may not sign a protest petition, consent or counter petition.
125.05(2)(i)
(i)
Notice. At least 5 days before soliciting signatures to any remonstrance or counter petition, notice of intent to do so, describing the boundaries of the proposed residence district, shall be published as a class 1 notice under
ch. 985, in the district described in the remonstrance or counter petition. No remonstrance or counter petition may be filed before proof of compliance with this section is filed with the clerk of the municipality.
125.05(2)(j)
(j)
Publication, objections and effects of filing. Within 10 days after a remonstrance or counter petition has been filed, the officials of the municipality authorized to issue licenses for the sale of intoxicating liquor shall publish a class 1 notice, under
ch. 985, within the residence district stating that at a hearing held on a day fixed by the officials:
125.05(2)(j)1.
1. The officials will examine and consider the remonstrance or counter petition.
125.05(2)(j)2.
2. Any person objecting to the sufficiency of the remonstrance or counter petition may appear before the officials and file objections to the remonstrance or counter petition.
125.05(2)(j)4.
4. The officials shall identify any material defect in the remonstrance or counter petition and point them out to the persons who filed the remonstrance or counter petition.
125.05(2)(j)5.
5. The persons who filed the remonstrance or counter petition shall be permitted to correct the defects within 15 days after the hearing.
125.05(2)(j)6.
6. If the defects are corrected, no license may be issued within the residence district except as provided in
pars. (e) and
(f). If the defects are not corrected, licenses may continue to be issued within the district.
125.06
125.06
License and permit exceptions. No license or permit is required under this chapter for:
125.06(1)
(1) Brewers' premises. The furnishing, by brewers, of fermented malt beverages free of charge to customers, visitors and employees on the brewery premises if the fermented malt beverages are consumed on the brewery premises and are not furnished or consumed in or near any room or place where intoxicating liquor is sold.
125.06(2)
(2) Hospitals; practice of medicine or surgery. 125.06(2)(a)(a) The use of alcohol beverages in institutions licensed under
subchs. I and
II of ch. 50 where the beverages are used solely for medicinal, mechanical or scientific purposes.
125.06(2)(b)
(b) The use or prescription of alcohol beverages by a person licensed to practice medicine or surgery in the treatment of the sick.
125.06(2)(c)
(c) Notwithstanding
pars. (a) and
(b), a permit to receive shipments of alcohol under
s. 125.61 must be obtained before alcohol beverages may be used or prescribed under
pars. (a) and
(b).
125.06(3)
(3) Homemade wine or fermented malt beverages. The manufacture of wine or fermented malt beverages of any alcoholic content by any person at his or her home, farm or place of residence if the wine or fermented malt beverages is to be consumed by that person or his or her family and guests, and if the person manufacturing the wine or fermented malt beverages receives no compensation.
125.06(4)
(4) Unadulterated cider. The manufacture or sale of unadulterated apple cider.
125.06(5)
(5) Railroads, aircraft. The sale of alcohol beverages on any railroad dining, buffet or cafe car or aircraft, while in transit. Except as authorized under
s. 125.26 (3m) or
125.51 (3) (dm), alcohol beverages may be consumed in a railroad dining, buffet or cafe car or aircraft only while it is in transit.
125.06(6)
(6) Public parks. The sale of fermented malt beverages in any public park operated by a county or municipality. Fermented malt beverages shall be sold by officers or employees of the county or municipality under an ordinance, resolution, rule or regulation enacted by the governing body.
125.06(7)
(7) Judicial, personal representative's, guardian's, receiver's or trustee's sale. The sale of alcohol beverages at any judicial, personal representative's or guardian's sale or any sale by a receiver or trustee in insolvency or bankruptcy, where the estate being administered possesses a license or permit in effect on the date of such sale.
125.06(8)
(8) Sale by secured party. The sale of alcohol beverages by a secured party in good faith under the terms of a security agreement, if the sale is not for the purpose of avoiding this chapter or
ch. 139. The sale must be in the ordinary course of the business of lending money secured by a security interest in alcohol beverages or warehouse receipts or other evidence of ownership. A sale of fermented malt beverages must be made within 15 days after the secured party takes possession of the fermented malt beverages unless the secured party demonstrates good cause why a sale in compliance with
s. 409.610 (2) or the security agreement cannot be made within this time period.
