423.101   Short title.
423.102   Scope.
423.201   Definition.
423.202   Right to cancel: manner of cancellation.
423.203   Notice to customer.
423.204   Restoration of down payment; security interest void; return of property.
423.205   Duty of customer.
423.301   False, misleading or deceptive advertising.
423.302   Remedies and penalty.
423.401   Credit card identification information.
423.402   Check identification information.
Ch. 423 Cross-reference Cross-reference: See definitions in s. 421.301.
subch. I of ch. 423 SUBCHAPTER I
423.101 423.101 Short title. This chapter shall be known and may be cited as Wisconsin consumer act — consumer approval transactions and other consumer rights.
423.101 History History: 1971 c. 239; 1991 a. 158.
423.102 423.102 Scope. This chapter applies to all consumer transactions, except that subch. II does not apply to cemetery preneed sales under s. 440.92.
423.102 History History: 1971 c. 239; 1989 a. 307.
subch. II of ch. 423 SUBCHAPTER II
423.201 423.201 Definition. In this subchapter:
423.201(1) (1)“Consumer approval transaction" means a consumer transaction other than a sale or lease or listing for sale of real property or a sale of goods at auction that:
423.201(1)(a) (a) Is initiated by face-to-face solicitation away from a regular place of business of the merchant or by mail or telephone solicitation directed to the particular customer; and
423.201(1)(b) (b) Is consummated or in which the customer's offer to contract or other writing evidencing the transaction is received by the merchant away from a regular place of business of the merchant and involves the extension of credit or is a cash transaction in which the amount the customer pays exceeds $25.
423.201(2) (2)“Consumer approval transaction" does not include a catalog sale that is not accompanied by any other solicitation or a consumer loan conducted and consummated entirely by mail.
423.201 Annotation This section does not restrict the ability of a merchant or seller to have more than one regular place of business. Reusch v. Roob, 2000 WI App. 76, 234 Wis. 2d 270, 610 N.W.2d 168, 98-3102.
423.202 423.202 Right to cancel: manner of cancellation.
423.202(1)(1)Except as provided in sub. (4), in addition to any right otherwise to revoke an offer, to rescind the transaction or to exercise any remedy for the merchant's breach, a customer has the right to cancel a consumer approval transaction until midnight of the 3rd business day after the merchant has given the notice to the customer in accordance with s. 423.203.
423.202(2) (2)Except as provided in sub. (2m), notice of cancellation shall be by mail addressed to the merchant and shall be considered given at the time mailed.
423.202(2m) (2m)If the property which is the subject of the transaction must be custom made in the ordinary course of business, and is unique to that transaction, the merchant may require that the notice of cancellation, if given, be made by certified or registered mail.
423.202(3) (3)Notice of cancellation by the customer need not take a particular form and is sufficient if it indicates by any form of written expression the intention of the customer not to be bound by the consumer approval transaction.
423.202(4) (4)The customer may not cancel a consumer approval transaction if:
423.202(4)(a) (a) The customer has determined that a delay of 3 business days in performance of the merchant's obligation under the transaction will jeopardize the welfare, health or safety of natural persons or endanger property which the customer owns or for which the customer is responsible;
423.202(4)(b) (b) The customer furnishes the merchant with a separate dated and signed personal statement describing the situation requiring immediate remedy and modifying or waiving the customer's right of rescission. The use of printed forms for this purpose is prohibited;
423.202(4)(c) (c) The merchant in good faith makes a substantial beginning of performance of the contract before the customer gives notice of cancellation; and
423.202(4)(d) (d) In the case of goods, the goods cannot be returned to the merchant in substantially as good condition as when received by the customer.
423.202 History History: 1971 c. 239; 1973 c. 3; 1991 a. 316.
423.203 423.203 Notice to customer.
423.203(1)(1)Whenever a customer has the right to cancel a consumer approval transaction, the merchant shall give 2 copies of a typed or printed notice of that fact to the customer. The notice must:
423.203(1)(a) (a) Be printed in capital and lowercase letters of not less than 12-point boldface type;
423.203(1)(b) (b) Appear under the conspicuous caption: “CUSTOMER'S RIGHT TO CANCEL";
423.203(1)(c) (c) Read as follows: You may cancel this agreement by mailing a written notice to (insert name and mailing address of seller) before midnight of the third business day after you signed this agreement. If you wish, you may use this page as that notice by writing “I hereby cancel" and adding your name and address. A duplicate of this page is provided by the seller for your records.
423.203(2) (2)A merchant who in the ordinary course of business regularly uses a language other than English in any advertising or other solicitation of customers or in any printed forms for use by customers or in any face-to-face negotiations with the merchant's customers shall give the notice described in this section to a customer whose principal language is such other language both in English and in the other language.
423.203(3) (3)The notice required under this section must be delivered either after all the credit cost disclosures have been made to the customer as required by the federal consumer credit protection act and the customer has signed the writing evidencing the transaction, or contemporaneously therewith, but not before.
423.203(3m) (3m)Compliance with requirements of federal statutes, rules or regulations governing form of notice of right of cancellation, in consumer approval transactions otherwise subject to this chapter, shall be deemed to satisfy the notice requirements of this chapter.
423.203(4) (4)A violation of this section is subject to s. 425.304.
423.203 History History: 1971 c. 239; 1973 c. 3; 1991 a. 316.
2021-22 Wisconsin Statutes updated through 2023 Wis. Act 272 and through all Supreme Court and Controlled Substances Board Orders filed before and in effect on July 9, 2024. Published and certified under s. 35.18. Changes effective after July 9, 2024, are designated by NOTES. (Published 7-9-24)