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(2) (b) (intro.) Produces a demonstrated, direct and substantial benefit
6for ratepayers. Advertising which produces a direct and substantial benefit for
7ratepayers is limited to advertising which
does any of the following:
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2. Conveys safety information on the use of energy
;
.
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(2) (b) 2g. Conveys health or safety information related to a water
12system or the use of water, including information on preventing frozen water
13laterals.
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12r. Identifies the public utility on public utility property or the location of public
2utility property.
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(2) (b) 3. Demonstrates methods of reducing ratepayer costs
;.
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4. Otherwise directly and substantially benefits ratepayers
; or.
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(2m) Notwithstanding sub. (2), a public utility may charge its
9ratepayers for expenditures for reasonable direct written communication to
10ratepayers that will be directly and substantially impacted by ongoing or future
11water public utility operations or construction.”.